CPM: Cost per Mille (TKP)

Marketing Tipps von Stephan

What does CPM mean? CPM stands for cost per mille and describes the costs that a company pays for 1,000 impressions with an ad. Where is CPM used? CPM is typically used in display advertising, social media ads and classic online banners to evaluate the reach of campaigns. What is a good CPM? A good CPM depends on the industry and is heavily dependent on the platform, target group and competition. In many areas, it ranges between €5 and €15, but can be significantly higher for very specific target groups.

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