CPL: Cost per Lead

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What does CPL mean? CPL stands for cost per lead and describes the costs that a company incurs in marketing to acquire a qualified contact or prospective customer. Where is CPL used? CPL is typically used in online marketing when campaigns with a focus on lead generation (e.g. newsletter registrations, contact inquiries, test registrations) are running. What is a good CPL? A good CPL depends heavily on the industry, the product and the customer value. In many areas, it ranges between €10 and €50, but can be higher in specialized markets.

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