Handheld videos that look as if they were shot spontaneously often achieve greater reach on social media than perfectly produced, high-gloss commercials. The handheld style has established itself as a deliberate advertising strategy—and brands that use authenticity as a strategic tool benefit significantly from it. <img src=”https://socialmediaone.de/wp-content/uploads/handkamera-stil-marketing.jpg” alt=”Handheld Camera Style in Marketing — Authenticity as […]