Tag Archive for: Perception

Brand Perception: How Consumers Experience and Evaluate a Brand

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Brand perception is not an objective fact—it is a subjective construct in the consumer’s mind. There is often a significant gap between what a brand thinks of itself and what consumers think of it. Those who are unaware of this gap and do not actively bridge it are heading blindly into strategic pitfalls. Definition and […]

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Virtual Reality (VR): Definition, Factors & Function

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Virtual reality, or VR for short, translates as virtual reality and means the perception of a virtual world that is not real, but whose effect or functionality is present and can be experienced accordingly. What factors define VR? VR is defined by a few factors. Theoretically, there are no limits. Nevertheless, these are the basic […]

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