Tag Archive for: Founder Marketing

Startups: Marketing on a Limited Budget and with Limited Time

Startups rarely have the budget of large corporations, but they often face pressure to demonstrate growth in a short period of time. Whether traditional influencer marketing is even worthwhile for startups is therefore one of the first questions we discuss with young companies before they allocate budget to a single channel that may later turn […]

Personal Branding: Marketing for Founders, Speakers, and Experts

A personal brand thrives on something that can’t be replicated by a traditional corporate brand: a real person with a distinct perspective, voice, and story. Just how closely this field is linked to issues of personal branding and visibility on social media becomes clear with nearly every female founder or speaker we work with, because […]