Tag Archive for: Diversity

Diversity in advertising: Give the community what it wants! Example Zalando, Buffalo + Playboy

Diversity in advertising – In 1950, advertising or moving film (i.e. video) was still something completely new for people. The roles of the individual protagonists were therefore clearly and simply structured. Until the 1990s, there was only one common ideal of beauty. But since the 2000s, views have been changing slowly, and in the meantime, […]

Virtual Reality x Advertising: VR Projects, Avatars and Best Practice (#1 worldwide)

We’I’ve written about virtual / digital influencers a few times already, now there are new examples from advertising! Currently there are 3 teams around the world, in the US, Europe and Japan, working on digital avatars. Now the first 3 projects from the European team have been published. 1x online campaign, 1x fashion show and […]