The automotive industry is not a homogeneous field when it comes to marketing. A local car dealership has different goals than a commercial vehicle manufacturer—as described in the article on B2B commercial vehicle marketing —and yet different goals than a provider of mobility services or charging infrastructure. Different Target Audiences Within an Industry Depending on […]
The changing world of marketing: which strategy should you choose? In an era where digital communication and online presence are becoming increasingly important, choosing the right advertising strategy is crucial. In this article, we take a look at different marketing and advertising strategies that are particularly relevant in today’s world: Social Marketing, Online Marketing (Google […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.