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Hearts – Emoji for love, joy and friends!
in Help, Wiki/by LauraHearts (❤) play an important role in communication on Instagram, Facebook, YouTube and of course all other social networks such as Twitter or tiktok. After all, we all know the slogan, pictures say more than a thousand words. Posting from the heart saves the user a lot of time in expressing emotions. That’s what makes […]
Sponsored Posts: Paid advertising on Facebook, Instagram and Youtube
in Facebook, Influencer, Instagram, Wiki, Youtube/by LauraSponsored posts are popular with many companies and businesses. There are basically two variations of sponsored posts. The basic form of sponsored post is that bloggers are equipped with products and in return they mention them in their social media postings. A win for both sides, the blogger gets free clothes, car parts, or even […]
GIF: What is a GIF? Creating animated graphics
in Help, Marketing, Online Course, Wiki/by LauraGIF is a mixture of image and moving image. GIFs are small animations that are composed of different photos and thus result in a video, or even just several scenes. GIFs are often used to digitally draw attention to something. Instead of using simple static photos, you bring some movement into the game. Online users […]
Filter in Social Media: Meaning, Definition & Examples
in Help, Instagram, Marketing, Tools, Wiki/by LauraWhat does filter mean in social media? Definition of social media filters, types and examples. How filters work on Instagram, TikTok and Snapchat.
Followers: Definition, Meaning & How to Grow Your Audience
in Instagram, Marketing, Wiki, Youtube/by LauraWhat does followers mean in social media? Define followers, understand their role and learn proven strategies to grow your follower count.
Following – Translation, Instagram and Formula
in Instagram, Wiki/by LauraFollowing is the English term for following another person on social networks. So if I follow your company, or your project, then I’m your follower. In my following list you are then also listed and my followers can also see you in it. What makes the term following so important? Following is thus an important […]
Foursquare – The app for restaurants, clubs and any location
in Wiki/by LauraFoursquare is a social media platform that offers different locations or places for evaluation. Users who are then looking for a restaurant or for Coworking in Cologne, for example, will quickly find an answer in the Foursquare app. Foursquare has never made the real breakthrough, although some locations have used the service and most users […]
Follower Following Relationship: Definition, Analysis and Key Figure
in Help, Instagram, Wiki/by LauraWe had already written about the two English terms Follower and following last week. There is also a relationship between these two values. The number of followers expresses how many people follow our social-media channel. Following expresses how many social media channels we follow. This results in a certain ratio. The more exclusive the brand, […]
Forum – Definition, Internet and meaning for social networks
in Marketing, Wiki/by LauraThe term forum defines an online platform on which users can exchange information. At that time, the first vehicles were also pioneers for the transmitter-receiver model. The sender-receiver model describes the form of communication between a sending party and the receiving parties. A very classic example is the cinema. As one of the first popular […]
Geofilter: Advertising to local and regional target groups on social media
in Facebook, Wiki/by LauraGeofilters are used for the targeted sending of advertisements. In Facebook Advertisement Manager, each advertiser has the ability to send their advertisements to a specific target audience. Geofilters can be used to create certain events, i.e. we can specify, for example, that only people from the catchment area of Berlin, or even more precisely from […]
Insurance – Social Media Marketing and Influencer
in Influencer, Marketing, Wiki/by LauraInsurance and social media marketing – for many advertising employees this sounds like two completely different areas! Best practice examples prove it, even the largest insurance companies in Germany hardly manage more than 1,000 followers on Instagram. 1,000 followers on Instagram? Is that all you can do? Maybe these insurances haven’t found the right social […]