Following is the English term for following another person on social networks. So if I follow your company, or your project, then I’m your follower. In my following list you are then also listed and my followers again you can see in it.
What makes the term following so important?
Following is thus an important term in social media marketing. Because the number of followers expresses how many fans a certain person, project, product, or service has. Followers can interact with our information and media content, for example by “like me” or by commenting on our photos and videos. The more of these likes we collect or comments, the higher we are ranked by the algorithm of the social media network. The more interaction we have, the more friends our followers have with us and we can expand our reach.
There is even a separate relationship calculation to the term. This is called Follower Following Relationship.