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Brandjacking – Definition and strategy for traffic increase
in Marketing, Social Media, Wiki/by LauraThe word brand tracking as well as news tracking refers to the targeted poaching of followers, interested parties and fans from other topics. This is not news that will come up in the future but other competitors, manufacturers or even a completely different industry. Brand Jacking is about using a different brand term for yourself. […]
Community Management – The A&O for Influencers and Companies
in Wiki/by LauraCommunity Management deals with the management and activation of your own prospects, fans and customers who follow you on social networks or who could potentially follow you. These could be, for example, friends who refer friends through gift campaigns. The own community is also always a wide circle. In principle, however, Community Management deals with […]
bit.ly – short link for long links and affiliate links + recommendations
in Help, Marketing, Social Media, Wiki/by Laurabit.ly is a provider for shortening links. Particularly in online shops with long URLs or when sharing flight offers that contain variables in the URL to the flight, location, links quickly become very, very long. Therefore, short link providers became more and more popular. Today there are different providers, e.g. bit.ly. The use of short […]
Bio – Biography for bloggers and companies on the Social Web
in Influencer, Instagram, Wiki, Youtube/by LauraBio is the short form of biography. A classic biography consists of long texts and key points, from awards to activities and many others in social networks, biographies or bios are very short. On Instagram, for example, there are barely 200 characters available to a blogger. On Facebook and YouTube you already have a bit […]
Big Data – Algorithm and analysis of large data easily explained
in E-Commerce, Marketing, SEO & SEA, Wiki/by LauraBig data refers to the automatic processing of large data. In social networks such as YouTube, Instagram and Facebook, but also TikTok, LinkedIn and many other networks, the processing of large amounts of data plays the central role. Not only for advertisers but in general for the algorithm of search engines. Because search engines want […]
Paid reach – advertisements on social networks
in Facebook, Instagram, Social Media, Wiki, Youtube/by LauraPaid reach is defined by the expenditure of advertising budget for impressions. In contrast to the organic reach, which achieves the desired number of impressions solely through the strength of the channel, paid advertisements always need new capital. When do you pay for range? For new products, services but also ideas and projects you need […]
Authenticity – influencers and bloggers live from the authentic look
in Best Practice, Influencer, Social Media, Wiki/by LauraAuthenticity simply means that users classify you as “reliable” and “honest”. Authenticity does not necessarily have to have anything to do with someone being down-to-earth, authenticity ultimately means honesty. Even the selling moderator of a home shopping channel can be authentic when promoting a certain beauty product. Although it ultimately takes place in the context […]
Avatar – The Digital Personality as a Graphic Representation
in Social Media, Wiki/by LauraAvatar – The term “avatar” stands for artificial personalities or graphic representations or also animations, also so-called user pictures. Everyone who creates a profile in a social network first creates an account with an avatar. An avatar can also be a character in a video game, e.g. an orc. But an avatar can also be […]
Archiving – Usability, Content Management and Big Data
in Social Media, Wiki/by LauraThe archiving of contents is for content management systems, to it also social networks belong, the big principle. A lot of data is collected and administered and output bundled by this clear administration, depending on the request. Although a large online magazine probably has thousands of subpages, every single piece of information, e.g. through the […]
Answer – communication and optimization of the response rate
in Social Media, Wiki/by LauraOne answer is the clarification of a question. Of course, everyone knows that answers play an important role in the context of social media management, interaction and increasing reach. Many companies post their photos or videos on Instagram, Facebook and YouTube, waiting for likes but forget to interact with their community. If comments are not […]
Algorithm simply explained – Synonym and in everyday life
in Marketing, Wiki/by LauraAn algorithm is a certain systematics that gives us fast results. According to Wikipedia, an algorithm is “an unambiguous rule of action for solving a problem or class of problems”. Algorithms in daily life Especially well known, the word algorithm has been in recent years and months through the context “Facebook”. The “Facebook Algorithm” uses […]