What works on LinkedIn
Professional context, honest insights, and people with a face work better than advertising messages. We plan content based on your audience’s questions.
01 / LinkedIn agencyOwner-managed
LinkedIn agency
We combine LinkedIn ads with content that professionals actually read and, if you are recruiting, with employer branding and recruiting: for brands and organizations such as UNICEF, Eurowings, and Slected.me.
- WhatLinkedIn strategy, content, ads, and employer branding formats.
- For whomB2B companies and employers who want to reach decision-makers, professionals, or applicants on LinkedIn.
- Why usProven work for UNICEF, Eurowings, and Slected.me.
Trusted by
Figures from our case pages. You can find the period and details in each case.
Problem & goal
- Who
- Social Media One: owner-managed advertising agency with in-house photo and video production.
- For whom
- B2B companies and employers who want to reach decision-makers, professionals, or applicants on LinkedIn.
- What
- LinkedIn strategy, content, ads, and employer branding formats.
- Why us
- Proven work for UNICEF, Eurowings, and Slected.me.
- Next step
- Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.
What we deliver specifically
Concept, implementation, and analysis from a single source, with dedicated contacts.
- B2B Thought Leadership
- Employee Advocacy
- Ads
- Leads
-
01
Strategy & positioning
Your company is seen as a conversation partner on LinkedIn, not just a sender.
- Your challenge
- The company page exists, but no one follows because it only repeats press releases.
- Our approach
- We define the target group and topics, assign roles for the company page and individuals, and plan content.
- Result
- A plan with topics, voices, and schedule.
- Target groups
- topic areas
- editorial plan
- roles
-
02
Content & thought leadership
Posts that professionals read because they explain or provide context.
- Your challenge
- Expertise exists within the team but is not shared externally in a readable form.
- Our approach
- We extract knowledge from your team, turn it into posts, carousels, and videos, and coordinate approvals.
- Result
- Regular posts that showcase your expertise.
- Interviews
- texts
- carousels
- video
-
03
LinkedIn Ads
Ads that reach decision-makers and professionals by industry and function.
- Your challenge
- Scatter loss: Ads reach many, but rarely the right people.
- Our approach
- We set up target groups by function, industry, and company, test creatives, and focus on leads or sign-ups.
- Result
- Ads with a clear objective for B2B.
- Target groups
- Lead forms
- Creative tests
- Optimization
-
04
Employer Branding
Applicants see what it’s like at your company before applying.
- Your challenge
- Job ads state what is needed, but not why someone should work there.
- Our approach
- We produce content with your team and distribute it to relevant target groups.
- Result
- An honest impression of everyday work.
- Employees on camera
- Formats
- Distribution
-
05
Recruiting campaigns
Job ads reach people who are not actively looking but would consider a change.
- Your challenge
- Good professionals do not read job boards.
- Our approach
- We combine campaigns, content, and the career page into a path applicants are happy to follow.
- Result
- More suitable applications that can be measured.
- Target groups
- Campaigns
- Career page
- Analysis
-
06
Reporting
You see which posts and ads reach decision-makers.
- Your challenge
- Figures are scattered and do not show what leads to inquiries.
- Our approach
- We consolidate key figures and derive concrete recommendations.
- Result
- A clear report on a regular schedule.
- KPI Overview
- Reporting
- Recommendations
Found the right service?
Discuss a LinkedIn project ↗How we work
Clear answers to the questions brands ask us most often.
Company page and individuals
Posts from individuals often reach more people than the company page. We clarify who in the team wants to be visible and how we can support that.
Ads in B2B
LinkedIn allows targeting by function, industry, and company. We use this selectively and focus on goals such as sign-up, download, or meeting.
Employer branding on LinkedIn
Applicants research employers there. We show daily work and people, and link clearly to jobs and the career page.
Approach and decision criteria
-
01
Initial meeting
We clarify objectives, target group, and resources, and give you honest feedback on whether and how the channel fits your goals.
Result: Clear objectives and an honest assessment.
From you: Objective, product, and general target audience.
-
02
Audit & strategy
We review the channel, competition, and formats, and define content, frequency, and responsibilities.
Result: Plan with content pillars, formats, and rhythm.
From you: Access to existing channels, if available.
-
03
Creation & production
Scripts, shooting, and editing, with our own team, creators, or both.
Result: Final, approved content.
From you: Products, approvals, and a dedicated contact person.
-
04
Distribution & optimization
Publishing, community, and ads if needed. We evaluate and optimize at regular intervals.
Result: Ongoing evaluation with concrete recommendations.
From you: Feedback and approvals as agreed.
Project references
Selected projects from our cases. Figures and timeframes can be found in the respective case story.
Planning a similar project?
Discuss a LinkedIn project ↗More work
Measuring success & limitations
Reach is rarely the goal in B2B. We measure inquiries, registrations, and applications, and assess which content contributes to these. You can find examples in the cases.
Limitations: On LinkedIn, reach and engagement depend on market, offering, target group, and consistency. We do not promise specific numbers, but a reliable approach and honest evaluation.
Contact person
Stephan M. Czaja
Owner, Social Media One
From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.
Stephan on LinkedInQuestions before commissioning
What does a LinkedIn agency do?
A LinkedIn agency plans content, runs ads, and supports employer branding and recruiting. With us, strategy, content, production, and analysis come from one team.
Who benefits from LinkedIn?
For B2B companies, consultancies, technology and industrial brands, and employers seeking professionals. In the initial meeting, we check if your target group can be reached there.
Do we need personal profiles in the team?
It’s not mandatory, but it helps, as posts from individuals often get more attention. Together, we clarify who wants to be visible and support with texts and formats.
How does the collaboration work?
Discussion about goals and target group, concept, start with content and ads, then regular analysis and optimization.
Can we combine LinkedIn with recruiting?
Yes. We combine employer branding content with campaigns and your careers page. Learn more on our Performance Recruiting page.
What affects the effort involved?
Mainly posting frequency, production effort, advertising budget, and the number of people involved. We clarify these in the initial consultation.
Your LinkedIn-Start project.
Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.
Request a LinkedIn project ↗Have a project? Tell us about it in a few words.
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