Tag Archive for: Prepress

Werbeagentur-Team gestaltet Print-Anzeige für Zeitschrift

Bleed in Printing: Why the Margin Matters

Anyone who has ever received a freshly printed poster with a white border instead of a borderless color gradient knows the consequences of not including a bleed. This topic is one of the technical fundamentals briefly touched upon in the article on the basics of print design; here is a detailed explanation. Especially in layouts […]

DPI: Image Resolution for Printing and Screens

A photo that looks razor-sharp on the screen can suddenly appear blurry when printed. The reason almost always lies in the DPI value—that is, the resolution of a file. Anyone who has already explored the basics of print design is familiar with this problem, and visual language in marketing is also closely tied to technical […]

Print Design: Design Fundamentals for Flyers, Posters, and Brochures

Even in the world of digital marketing, printed materials remain a staple—from business cards and flyers to large posters. Print design follows different rules than design for screens, because color reproduction, materials, and viewing distance all play a unique role. Anyone familiar with digital social media design will find here the key differences and fundamentals […]