Tag Archive for: Migration

Marketing-Agentur-Team erstellt Customer Journey Map im Workshop

Relaunch: Planning, Migrating, and Securing a Website Relaunch

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A relaunch is more than just a new design; it affects a website’s structure, content, technology, and often the entire domain. The larger the website and the more departments involved, the more important it is to clearly define who is responsible for each individual step. If the sitemap is overlooked or the robots.txt file is […]

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SEO Relaunch: Maintaining Rankings During a Website Redesign and Domain Migration

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For management, awebsite relaunch is a design project. For search engines, it’s a temporary loss of control—and it’s precisely during this window of time that it’s decided whether rankings built up over years will survive or disappear within a few weeks. Anyone who changes the URL structure, implements a new content management system, or switches […]

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