McDonald’s Soccer Cups: Collectible Campaign, Schweinsteiger, and Samuel Jackson Under the Marketing Microscope
Some campaigns work just once. McDonald’s soccer cups work time and time again. Since the 2006 World Cup in Germany, these limited-edition collector’s cups have appeared without fail at every major soccer tournament—and the strategy pays off every time. Here’s a look at the concept, the history, and what other brands can learn from it. […]
4.9 / 5.0