Disadvantages Archives - Social Media Agency

VR & AR glasses from Snap & Meta: “Orion”, “Spectacles”, … – The next big thing?

S_kinski — Sun, 29 Sep 2024 09:57:59 +0000

Meta(Instagram, Facebook, Whatsapp, …) vs Snap(Snapchat), this time not because of apps, it’s about virtual and augmented reality glasses. You know, especially on Sundays I have a news source Hard Fork (podcast). The world of VR and AR glasses is developing rapidly – but they haven’t made the breakthrough yet. With the new models from Snap and Meta, innovations are on the horizon that promise smaller, smarter devices that are more suitable for everyday use than before. While Snap is focusing on entertaining AR experiences with its Spectacles, Meta is presenting a futuristic vision with the Orion prototype, which is particularly impressive in terms of technology.

Snap & Meta present new VR glasses

In a nutshell: Meta seems to have a stable prototype. Snap, on the other hand, has a more global design, immature demos and mixed reactions.

We compare and test the two models and answer the question: Why is Zuckerberg investing billions in VR & AR?

Let’s start with the presentation of Snap’s “Spectacles”.

Snap “Spectacles” Presentation – Video

Snap is launching an updated version of its AR glasses on the market with the new Spectacles. Although they are chunkier than their predecessors, they offer exciting approaches for integrating augmented reality into everyday life. The new features, including gesture control and AR effects, are currently only aimed at developers – a step towards further exploring the potential of this technology.

Mark Zuckerberg presents “Orion” prototype – Video

Mark Zuckerberg eagerly presents the Orion prototype from Meta, which is considered a revolutionary AR headset. With holographic representations in the real world and a new type of gesture control that works via a neural interface, Meta is focusing on a high-tech experience. Although the Orion glasses are currently only a prototype, they offer an impressive glimpse into the future of augmented reality.

Snap & Meta glasses in the test

One of my favorite podcasts, Hard Fork, sums it up like this:

Snap: Very very simple model
Meta: Significantly more advanced than Snap

Great episode, part 1 right at the beginning.

But long story short, if you want a detailed review of the two models, take a look at these two videos.

Snap’s Spectacles glasses in the test

What can Spectacles do?

In contrast to Meta’s “Orion”, feelings are not only mixed in the podcast, this review also shows that the idea is good, but the implementation is not. Here are the most important findings about Spectacles:

The new Snap Spectacles receive mixed reviews in the video. The original Spectacles were praised for their simple and fun functionality, especially for recording short videos for Snapchat. The new AR glasses, on the other hand, seem clunkier and less suitable for everyday use. The further development towards augmented reality (AR) is highlighted as a positive aspect, as Snap has successfuly popularized AR filters in the past. However, the new glasses are currently only available as a developer kit and the demos were still immature. The high fee of $99 per month for developers is also viewed critically.

“The new AR glasses, on the other hand, are clunkier and less suitable for everyday use.”

5 facts about the “Spectacles” glasses

Chunkier design
Developer kit only, $99/month
Immature demos
Positive: Snap’s AR expertise
Mixed reactions

Meta’s “Orion” glasses for (still) only $10,000

What can Orion do?

Here is the whole video ultra briefly summarized for you:

It displays holograms in the real world and enables gesture control thanks to a neural interface. The glasses offer a large field of vision and virtually artifact-free displays. Particularly impressive is the integration of AI, which makes the experience even more realistic. Despite some weaknesses, such as the clunky design and short battery life, the tester emphasizes that the glasses are a glimpse into the future of augmented reality. However, they are currently only an expensive prototype.

“Overall praise for meta – though always bear in mind, from a nerd, whether the concept catches on, we’ll see.”

5 facts about the “Orion” glasses

The most important thing from the video for you:

Innovative AR headset
Holograms in the real world
Control through gestures (neural)
Very good field of view, few artifacts
High price ($10,000), prototype

YouTube Ads Agency: Place ads

S_kinski — Tue, 07 Dec 2021 18:21:15 +0000

YouTube Ads

Advertise on YouTube with smart target groups, with performance and with Social Media One.

Ads ⚡ Contact

YouTube Ads: Place advertisements

YouTube advertising – performance is the brand essence of our YouTube agency! Here you will find initial information about YouTube Ads, the strategy behind the video ads, the various ad formats, costs and KPIs (key performance indicators) on YouTube, for qualitative traffic in high-quality target groups.

Questions? Talk to us or write to our YouTube Ad experts: Contact

Without ads you only reach 1% – 4% of your followers! YouTube Ads ensure that you can expand your reach faster.

Stephan M. Czaja, owner
CXMXO Group

Your agency for ads on YouTube 2026:

Full service YouTube social ad agency
Place ads on YouTube
Targeting: Addressing by age, interests, etc.
Re-targeting: Re-addressing, e.g. e-commerce
Advantages through scaling: building reach
Monitoring and optimization of advertisements
Performance marketing methodology
Experience from many cases

YouTube Ads Agency: Place ads

Kontakt

YouTube Performance Marketing

Social ads on YouTube – The big advantage of YouTube as a social media platform is 1) the large number of users and 2) the high level of engagement that users show in the app. Simply put:

You look at a photo on Instagram for 2 or 3 seconds, a video on YouTube for 2 or 3 minutes or even longer! – High involvement

More than 2 billion users – this is what makes YouTube so interesting as an advertising platform and very few companies use YouTube for marketing – an advantage for you as an advertiser. Many have heard of Facebook Ads and are particularly present here.

Video ads in front of competitors – There are such powerful possibilities, exclusively from YouTube so to speak. For example, the targeted placement of videos in front of competitor products (i.e. videos)! This is not possible in any other social app for advertisers. Just one of the advantages of advertising on YouTube.

Organic & paid as a booster

Organic & paid as a booster – YouTube is not only interesting for advertising, if you have your own YouTube channel, you can also provide your created content with additional reach.

Such an “advertised post” increases the reach extremely.

The combination of organic and paid reach is unbeatable. This is because an advertised post not only reaches your community, who already know it “anyway”, but also strangers, new fans for your channel, your products and your brand.

By the way, how much does an ad on YouTube cost? How much does 1,000 impressions cost? Calculate your YouTube Ads media budget here as an example.

Did you know… organic range

Even if your YouTube channel already has 100,000 followers, you usually only reach 6-15%.

Organic reach (average): 6-15% of the community.

* Depending on the activity of the channel

Conversely, this means that 85-94% of the community has not seen the post (too much content competition on YouTube).

Example: Convincing the target group with content

The biggest advantage, however, is the precise targeting of users with advertisements, for example according to their interests or location. The basis for this is the large amount of user data that YouTube (or its parent company Google) has from its users.

Example (sports fashion, soccer shoes and running shoes):

Campaign A: People 21-27 years old, female, from Hamburg with interest(s) in soccer -> Ideal target group for sports brand

This is campaign A. Now we are launching campaign B, with the same parameters, but with the age group 17-20 years. The media (videos, some images in the video ad) then show younger people. Users feel more adressed and the click rate increases.

Campaign B: as above, age 17-20 years.

After Campaign A and B, Campaign C starts.

In the third step:

Campaign C: People who know our people (i.e. probably have similar sporting interests)

This creates brand awareness / reach, exactly in the desired target group. The individual advertisement (campaign) can therefore be precisely tailored by us to your specific target group.

Many parameters are tested:

Periods of the ads
Medium (photo, galeries, 360°, videos)
Content (example: tailored to women aged 21-27)
Text and speech

This will make your YouTube ads more and more efficient. You can then see the results in the monitoring (we’ll come to that in a moment).

It all starts with the first workshop, together with you as the customer and our social media consultant. With your knowledge of your products and our knowledge of marketing, we develop your successful YouTube advertising strategy.

Your experts for YouTube Ads:

Strategy: Behind the video ads

We could now talk a lot about creativity, best practice, references, e.g. our first Amazon documentary with an additional YouTube release, but much more important is the technical component, the strategy!

YouTube Ads: What is that?

How do YouTube Ads work? In this simplified diagram you can see the options you have with ads on YouTube. It is primarily about the overview pages (home page, search results) and the individual video page with its recommendations to the right of the video. This allows you to cleverly place your video content before playing YouTube videos or display it as a recommendation.

YouTube Ads on youtube.com

YouTube Ads in the app

Still not enough of YouTube Ads? Okay! Then we’d like to give you a few more insights into the concepts, methods and tools of a YouTube ad agency.

Content first! Content is king: second 1-5

For users, but also for YouTube’s algorithm. For YouTube videos, the first 5 seconds in particular count. After 5 seconds, users can skip the displayed video. Accordingly, it is important not only to pay attention to a storyline, as with normal video marketing, but also to place the key messages very early on.

Ideally, we place well-considered, small “lures” right at the beginning that attract the user’s attention.

You may already be familiar with the technical term clickbait in online marketing.

Quick attention and the desire for more – that is the aim of this tool.

For example, in the food industry, this could be a simple sentence like:

“There’s no way that will work! (Short pause for breath) I thought to myself. And then … 12 kilograms in 4 weeks. 12 kilograms. unbelievable! Have you heard of this little can? “

First the small bait, the absolutely negative statement and then the big success, the typical hero story – in 5 seconds. Of course, including the core message, right at the beginning.

Testing content on target groups: optimization

Another key tool from a technical perspective is A/B testing. Here, different videos are tested against each other.

If we stay with the example that you have already seen (clickbait), these could be different introductions, spoken by VoiceOver. For example, the factor “kilos” and the period of weight loss could be tested.

When do people click the most?

3 kilograms in 1 week: 3.1%
6 kilograms in 2 weeks: 4.7%
9 kilograms in 3 weeks: 3.8%
12 kilograms in 4 weeks: 4.1%

So we see that 6 kilograms in 2 weeks has the greatest success, with a +0.6% gap. On 10,000 views, directly 600 clicks more.

The same example can of course be applied to the automotive industry.

Car model X with 70 hp
Car model Y with 92 hp
Car model Z with 135 hp

Click figures are of course not everything, more on this in the reporting (conversion rate). The second step is of course more important: When are the most sales made?

Which form of communication ensures the greatest success within the target group? This is how A/B testing works with YouTube ads.

Dark posts: Especially for advertisements

You don’t have to publish hundreds of videos on your channel to do this. That’s why we’d like to quickly introduce a third tool, so-called “dark posts”. Dark posts are unpublished YouTube posts that can only be seen by your advertising manager and the target group that receives your ad.

This is how the technical system behind YouTube Ads works and it is therefore worthwhile using an experienced partner, i.e. a good YouTube agency. If you have any questions, you can find our contacts here.

Get to know us!

Place YouTube Ads: Website and app

Advertising before videos (app)
Banner under video (app)
Video recommendation below the video (app)
Advertising before videos (website)
Video recommendation on homepage (website)

Advertising before videos (app)

Banner under video (app)

Video recommendation below the video (website)

Advertising before videos (website)

For example, directly as a (minimum) 5-second teaser, in front of other relevant videos (topic) or directly in front of your competition.

Video recommendation on homepage (website)

Alternatively, as a “recommendation”, next to the user’s current video:

Reporting and analytics: monitoring

Creativity, system, strategy, ultimately the actions must also be measured and their success assessed. This all happens in monitoring. Tip! As a customer, you will regularly receive a brief analysis and a detailed, comprehensive report from us. So you always have an overview of all the figures.

However, it is not many long tables that are decisive, but a few key figures.

KPIs (performance targets) include:

CPM (costs for 1,000 ads)
CPC (cost per click)
Conversion rate (goals achieved)
LAC (cost per customer)
Engagement rate (interaction)
Mentions (marking)
Impressions (page views)
…

KPIs for YouTube advertising

Depending on the social media strategy, general advertising strategy, the goals differ with the corresponding key figures. Social media monitoring looks at various key performance indicators(KPI, performance targets) on YouTube. Here are a few of the most important examples and technical terms.

For most people (with e-commerce but also in stationary retail), one thing counts above all: sales. The technical terms in social media marketing, conversion (achieving certain business goals), or the conversion rate for newsletter subscriptions, registration for a webinar or even your direct sales in the online store.

CPM: Costs for 1,000 ads

CPM – CPM (cost per 1,000 ads), i.e. “Costs Per Mille”, tells you how much it costs if your ad is played or displayed 1,000 times. Speaking of costs, the costs for advertisements are never the same, they differ due to many parameters. Important for the price difference, however, is for example the competition, how many competitors are also advertising on your keywords?

Calculation:

CPM = Costs / Views
0.20 Euro = 2,000 Euro / 10,000 views

CPC: Cost per click

CPC – CPC (Costs Per Click) describes the amount of costs incurred for a click on your “target” (your own YouTube channel, another YouTube video, your online store, landing pages, etc.).

Calculation:

CPC = costs / clicks
2 Euro = 2,000 Euro / 1,000 clicks

The key performance indicator (CPC) is important because reach alone (especially in the sales aspect) is of little significance.

Even more important, however, is the conversion rate and the LAC.

Conversion rate: target measurement

Conversion rate – This percentage deals with the success of YouTube ads. Calculated very simply: If your ad has been played 100,000 times on YouTube and your goal has been achieved 2,000 times (e.g. sold), the conversion rate is 2%.

Calculation:

Conversion rate = leads / views * 100
2% = 2.000 / 100.000

LAC: Lead Acquisition Costs

LAC – LAC (Lead Acquisition Costs), i.e. the cost of closing a sale, shows the final “purchase price per customer”, simply put. The effectiveness of YouTube advertising can then be quickly measured, simply put the profit per customer in relation to the acquisition costs.

Engagement rate: Interaction

Engagement / Interaction – Engagement rate (interaction) is calculated through likes, comments, direct messages, mentions (tagging), impressions (page views) for clicks in the online store.

First conclusion: YouTube for high involvement

You can see how extensive ads on YouTube are, from strategy, to optimization in monitoring – ads on YouTube are very effective as users are highly engaged, unlike other fast consuming apps like Instagram and TikTok.

Advantages of advertising on YouTube

High user loyalty (comparison Instagram, TikTok)
Combination organic, paid for your own YouTube channel (create evergreens)
Advertising in front of competition
Direct linking possible (landing page, e-commerce)
Measurable success (analysis and tracking)

YouTube Ads Agency: Place ads

Cases

Case study and best practice

Case studies say more than 1,000 words! Here you will find a few selected customer projects:

Case Study

Do you have any questions? We are happy to help you in a friendly and direct way!

YouTube agency

Your agency for ads on YouTube 2026:

Full service YouTube social ad agency
Place ads on YouTube
Targeting: Addressing by age, interests, etc.
Re-targeting: Re-addressing, e.g. e-commerce
Advantages through scaling: building reach
Monitoring and optimization of advertisements
Performance marketing methodology
Experience from many cases
Contact person: Contact

If you have any questions, please give us a call!

YouTube Ads

Advertise on YouTube with smart target groups, with performance and with Social Media One.

Ads ⚡ Contact

TikTok Ads Agency: Place ads

S_kinski — Sat, 27 Nov 2021 18:41:27 +0000

TikTok Ads

Place TikTok ads with smart target groups, with performance and with Social Media One.

Ads ⚡ Contact

TikTok Ads UGC Influencer Consulting TikTok Ads UGC Influencer Consulting

Place TikTok ads

TikTok Ads are successful when they are done well! But what does it take? Here are the 3 most important elements of ads that lead to more reach, leads and sales.

TikTok Ads contact person

#1 BAM! Contents

We start with creative and engaging content that sparks immediate curiosity and motivates users to keep clicking – be it for new leads, increased sales or more followers.

#2 Data-based advertisements

Through targeted targeting, we address precisely those users who are relevant to your offer. At the same time, we use re-targeting to address people who are already interested again and significantly increase the likelihood of conversion rates.

#3 A/B split testing and optimization

We conduct systematic A/B split tests with different ad variations to find out which ones work best. Based on these results, we continuously optimize and adjust our strategy to constantly increase conversion rates and unlock the full potential of your TikTok Ads.

Advertisements & UGC

The symbiosis of advertisements and user-generated content (#UGC) on TikTok is becoming increasingly relevant. UGC enables authentic stories and individual forms of expression. The integration of UGC into ads creates a credible connection between brand and audience. This subtle interaction redefines the spirit of TikTok. 🔥 #MagicOfUGC

TikTok Agency

In addition:

Visit our cases!

Cases

Do you have any questions? We are here for you!

Stephan M. Czaja, owner
Social Media One

Strategy

TikTok

We boost your TikTok marketing with smart tools and strategies 🚀 #TrafficBoost

Content

Inspire with creative content – new leads, sales and followers are waiting for a click! 💥 #TellMeMore

Data-based

Precise targeting, more success – use re-targeting for better conversion rates! 🚀 #SocialBuzz

A/B split testing

Split testing and optimization continuously increase your conversion rates! 📈 #PowerPerformance

More sales

With captivating content, data-based targeting and targeted A/B split testing for the ultimate sales boost!” 🌟 #SuccessUnleashed

Customers

Advantages

TikTok Ads

As a company, do you want to reach young target groups under the age of 30? Then TikTok Ads are an absolute must. TikTok offers a wealth of benefits to target the younger generation in a way that is often not possible on other platforms. With TikTok, one of the fastest growing social media platforms among young people, you have the perfect opportunity to connect directly with your target audience.

More advantages of TikTok Ads

The platform also allows you to expand your follower base in young age groups. With the unique opportunity to build an emotional connection with engaging content, you not only gain followers, but also create a community of young people who are passionate about your brand.

By the way, how much does an ad on TikTok cost? How much does 1,000 impressions cost? Calculate your TikTok Ads media budget here as an example.

TikTok Ads are also a powerful tool to increase leads and sales among younger audiences. The ability to use targeted targeting and re-targeting allows you to reach those who can benefit most from your offer. By presenting creative ads that fit into the world of young people, you will pique their curiosity and encourage them to engage with your business more.

Ready to get started on TikTok? Get in touch with us!

#1 Captivating content

We know that the key to successful TikTok Ads is to capture and hold the attention of viewers. Our ads start with engaging and surprising content that immediately appeals to users. We focus on creativity – be it through eye-catching visual elements, unexpected twists or entertaining storytelling aspects. Such content arouses interest and encourages our users to keep watching. This significantly increases the chances of higher conversion rates.

Captivating content: Hold attention
Creativity and surprise: visual, surprising
Interest and engagement: more conversions

#2 Targeting and re-targeting

We use data-based targeting in our TikTok Ads to specifically address the right target group. With TikTok’s precise targeting options, we aim our ads specifically at people who match our offer demographically, behaviorally or based on their interests. We recognize the importance of re-targeting: by using data from previous interactions, we re-engage with people who have already shown interest. Our targeted approach increases the relevance of our ads and increases the likelihood of conversions.

Precise targeting: addressing the right target group
Detailed targets: Demographic, behavior, interests
Re-targeting: retargeting, higher relevance, conversions

#3 A/B split testing

We attach great importance to a continuous optimization process in order to continuously increase the performance of your TikTok Ads. We regularly run A/B split tests where we test different variations of your ads – be it the text, the image, the music or the call-to-action. We carefully analyze the results to identify the variations that achieve the best results and optimize your ads accordingly. Through this systematic adjustment, supported by authentic data, we achieve a sustainable increase in conversion rates.

Optimize A/B tests: Continuous improvement
Test variants: text, image, music, CTA
Use best results:** Increase conversion rates

TikTok Ads

Place TikTok ads with smart target groups, with performance and with Social Media One.

Ads ⚡ Contact

Instagram Ads agency: place ads

S_kinski — Sat, 30 Oct 2021 18:41:31 +0000

Instagram Ads

Create Instagram ads with smart target groups, for brand and store, with performance and with Social Media One.

Ads ⚡ Contact

Instagram Ads: place advertisements

Instagram advertising – You want people on Instagram? Then Instagram is the easiest and fastest way to get attention! Learn insights from our Instagram agency, with information on Insta Ads, the strategy behind the ads, the various ad formats, costs and key performanceindicators (KPIs)). Social ads on Instagram, briefly explained for beginners and options for expanding existing Instagram channels with numerous cases from various industries.

Questions? Talk to us or write to our Instgram Ad experts: Contact

Without ads, you only reach 2% – 5% of your followers! Instagram Ads ensure that you can expand your reach faster.

Stephan M. Czaja, owner
CXMXO Group

Your agency for ads on Instagram 2026:

Full service Instagram social ad agency
Place ads on Instagram
Targeting: Addressing by age, interests, etc.
Re-targeting: Re-addressing, e.g. e-commerce
Advantages through scaling: building reach
Monitoring and optimization of advertisements
Performance marketing methodology
Experience from many cases

Instagram Ads agency: place ads

Kontakt

Instagram performance marketing

Advantage Instagram – Instagram reaches an affluent target group, currently around 20 to 35 years old, young and middle-aged people. A perfect target group for pretty much everything! Travel from hotels to cruises, furnishings, cars, insurance, the big question is, how do you get a wide reach for your ideas?

Organic and paid reach are unbeatable in combination.

Because the fact is, no matter how “good” your content is, you are subject to certain algorithm limits. On the one hand, your company channel is in competition with millions of private channels that are constantly publishing new content, even at night and at weekends, completely free of charge. On the other hand: Instagram lives from the sale of reach.

More precisely, advertising. A real disadvantage. But also a big advantage if done right! Because you can use user data (age, place of residence, interests, …) for your advertisements.

Even if your Instagram channel already has 100,000 followers, you usually only reach 3-8%.

Organic reach (average): 3-8% of the community.

* Depending on the activity of the channel

Conversely, this means that 92-97% of the community did not see the post (too much content competition on Instagram).

Booster! Advertised posts for + X reach

The ideal mix is therefore a combination of organic reach and paid reach. This means that good content is additionally promoted and thus reaches more users on Instagram.

Such a promoted post (Boost) reaches 1) a large part of your community and 2) even more real, additional users in TikTok. People who may have already been in contact with your brand, but also people who have never been in contact with your brand. This is how you can build your community! Or use the reach and sell directly in the online store. It’s up to you!

Advertising placement on Instagram: Simplified

Ads in the Instagram feed or as an Instagram Story. Tip! Also in connection with social selling and your Instagram store.

Your experts for Instagram advertising:

Instagram Ad Strategy: Why an agency?

The A&O in goal setting:

Qualitative and quantitative reach
Conversion (deals)

The “what” is defined: Objectives. The next question, how is it possible to achieve these goals? Here we come to the Instagram ad strategy.

Reach alone does not guarantee conversion (sales, etc.)

How do Instagram Ads work? There are posts and there are “promoted posts”. An advertised post is provided with media budget X and you get reach Y in return.

The more efficient the strategy, the more profit

But …. if it’s “only” about reach, you could also advertise like you used to, with posters or flyer distribution. What Instagram is all about (the big advantage):

Targeting = reaching users according to interests, age, etc.

So if you combine 1) reach and 2) targeting, you have extremely low wastage. Even better, well-performing campaigns (individual ads) can be given more budget and thus benefit from scaling effects.

Advertised posts: Targeting with user data

To make ads or individual campaigns (specific ads for specific target groups) even more effective, Instagram (or meta) uses user data that it has about its users. Very simple parameters are, for example, place of residence, age or interests. Of course, Instagram knows a great deal about its users, after all, data is collected and collated! Day and night. Naturally DSVGO compliant.

By the way, how much does an ad on Instagram cost? How much does 1,000 impressions cost? Calculate your Instagram Ads media budget here as an example.

With such advertised contributions, new ideas can reach millions of people overnight.

Content first: competition and attention

But as I said, reach isn’t everything, once you’ve reached a person, it’s all about attention and quick persuasion. After all, the next video from your favorite influencer or friend is just a single swipe away.

Content first! Content is king. For users, but also for Instagram’s algorithm. As you may see for yourself every day on Instagram, there are hundreds of possibilities in content creation, from animated gifs created in the agency to extensive photo shoots or even entire documentaries, e.g. for YouTube (with Amazon Music).

Whether it’s eye-catching photo production, video production or creative output in texts, you can only catch users with the right “bait”. In terms of strategy development and production, this is about videos and photos, but also descriptions, the use of emoji, text in images or videos.

Attention in seconds: Example clickbait

Speaking of bait, have you ever heard of “clickbait”? In simple terms, it’s about generating attention quickly through lurid headlines. Clickbait attracts attention with just a few words. For example:

“This product has changed lives!” (holding a product) – many users now want to know what it’s all about
“Awesome! 14kg in 2 weeks with …..” – with what? More users are already clicking on the advertised post

With such small tools, the click rate is of course extremely increased. Especially in relation to boring image and video descriptions.

Optimization: Example A/B tests

Another tool that brings many advantages: Optimization of advertisements. Another simple example for you: You advertise a photo (e.g. a product from an online store) and after months you wonder why the sales figures are not right. The first questions:

Have you ever tested a different product photo?
Have you ever tested a video?
Have you ever played the ad only to a certain age group?
Have you tested female and male target groups against each other?
…

This is how we get into optimization and A/B testing.

A/B test to increase efficiency

A/B tests contribute to the continuous optimization of advertisements. This is because parameters are constantly changing and content becomes “known”. To ensure that advertising always remains attractive and efficient, different media content on Instagram is tested against each other, as are different target groups, times and other parameters.

A/B tests therefore compare parameters to increase efficiency.

For example:

Compare target groups
- Age groups
- Interests
- Places such as place of residence, whereabouts, frequent places, …
- …
Compare media content

Photo
Galeries
Videos such as short videos to documentaries

Testing emotions

Visual mood
Clickbait
…

Compare texts

In-Photo, In-Video
Descriptions
Emojis
…

Compare periods

There are so many testing possibilities within the target group alone, just think of the combination of age, place of residence and interest.

In case you’re wondering, do I have to post hundreds of photos and videos on my Instagram channel? No, so-called dark posts do this job. These special media and posts are only visible to the target group of the ad. They are not published on your own Instagram channel.

Local ads to global campaign

Simply put, ideal for you! Even for an insurance brokerage office (which would otherwise not be trusted with Insta Ads), with a local connection, within a radius of 1 or 2 kilometers in the district, such information and methods can be used perfectly for ads.

You can reach families (e.g. via the interest “first baby”), but you can also narrow down age and place of residence. A target group could be set up accordingly:

Age: 20 to 26 years
Place of residence: Hamburg
Interests: Babies, first baby

Here we come straight back to the beginning, the possibilities are so diverse, media budgets are quickly burnt up. Accordingly, it is important to achieve the right mix of optimization and performance. In the end, only the most effective ads remain.

And already, the sales deals through ads on Instagram are right.

Strategy, reach, content and optimization are followed by monitoring to measure the results of the individual campaigns.

Reporting and analytics: monitoring

Social media monitoring looks at various key performance indicators (KPIs, performance targets). Ultimately, however, it is always about conversion (achieving certain business goals [followers to sales in the store]), or the conversion rate in %. Added to this are CPM (cost per 1,000 ads) and CPC (cost per click).

These and other key figures are also important for the efficiency of your Instagram advertising.

KPIs (performance targets) for Instagram include:

Conversion rate (goals achieved)
Engagement rate (interaction)
Mentions (marking)
Impressions (page views)
CPM (cost per 1,000 ads)
CPC (cost per click).

Our social media consultants will keep you up to date at all times.

Tracking in e-commerce: tracking sales

Targets can even be “linked” to your e-commerce(pixels) so that all results can be tracked exactly. Yet another advantage!

The pixel, more precisely Facebook Pixel, which you have installed on your website or in your online store, allows you to register visitors if they are also users of the Instagram app. Accordingly, you can send ads extremely accurately, even to individual people who have already visited your store via an Instagram ad.

Embed pixels in e-commerce (landing pages, etc.)
Tracking sellers (including those who have started)

Abandoned sale in the shopping cart: example of re-targeting

Let’s say someone has looked at a Prada bag in the online store, even put it in the shopping cart, but then abandoned it. This individual user can now be approached again with exactly the same Prada bag. Thanks to an ad, directly in the Instagram app feed.

Again, just one of the advantages!

Technical term: Re-targeting – addressing users individually, specifically with content, again > Increase sales rate

But other key figures such as the engagement rate(interaction) in likes, comments or direct messages, mentions (tagging), impressions (page views) for clicks in the online store are also among the typical KPIs that are important for advertisements on Instagram.

Get to know us!

Examples, possibilities, costs for Instagram

How much does it cost to advertise on Instagram?

Key figures such as CPM (cost per 1000 views) are decisive. However, the CPC (cost per click), which you have already learned about in monitoring, is also important. When it comes to reach and brand awareness, many people use the simple formula:

For how much money do I get what range?

However, this price is never the same. There are various parameters, a major one being the competition. The more competitors place ads on a certain topic, the more expensive the advertising space becomes. The more is earned, the more is paid. Accordingly, click prices vary from a few cents to double-digit amounts in euros.

As a rule, however, click prices range between ~ 0.20 euros and 20 euros (purely in terms of media budget), to put it very simply. At the same time, a click price is not always what matters. Especially when it comes to brand awareness.

The range between beauty products, luxury travel, electric cars and insurance is huge

It is best to seek advice directly before you waste a lot of energy, time and media budget.

Speaking of which, do you know why many companies ask? “We’ve been doing Instagram ourselves so far, but there’s been no success” – a shame when large sums of money have already been invested.

Media budget: costs but no conversion?

A huge advantage: in theory, anyone can advertise on Instagram. All you need is an Instagram account and a corresponding Facebook account. But where there is light, there is also shadow.

Risk: Making ads yourself

The barrier to running ads on Instagram is so low that you can easily and quickly spend money on ads. Everything looks easy, but after a few weeks or months, many ad projects are canceled if the performance is not right.

This is where you quickly realize that the work has to be done by a professional.

Functions, A/B testing, pixels and targeting

The possibilities for advertising on Instagram are so diverse that I can burn through a lot of media budget very quickly. In addition, new features are constantly being added and even new social networks to which young target groups are migrating, such as Twitch (gaming focus) or TitTok (general).

In particular, targeted reach building, using the methods you are about to learn, is so important for a successful strategy – which pays off at the end of the month (costs for acquisition, in relation to profit per customer).

Save time and money with our Instagram agency:

Place Instagram Ads

Advertisement as Instagram Story
Ads in the Instagram feed

Advertisement as Instagram Story

Use the whole screen on your smartphone (Stories):

Ads in the Instagram feed

Or in the feed of Instagram users:

Instagram Ads agency: place ads

Cases

Case study and best practice

Case studies say more than 1,000 words! Here you will find a few selected customer projects:

Case Study

Do you have any questions? We will be happy to help you in a friendly and direct manner!

Instagram advertising agency

Your agency for ads on Instagram 2026:

Full service Instagram social ad agency
Place ads on Instagram
Targeting: Addressing by age, interests, etc.
Re-targeting: Re-addressing, e.g. e-commerce
Advantages through scaling: building reach
Monitoring and optimization of advertisements
Performance marketing methodology
Experience from many cases
Contact person: Contact

If you have any questions, please give us a call!

Instagram marketing agency

Get the most out of your profile with our Instagram agency. From content planning to community interaction – we maximize your results and help you use Instagram successfuly for your business.”

Instagram⚡ Contact

Native / Display Ads: Advertising in online media

Laura — Sat, 26 Sep 2020 18:27:43 +0000

Native & Display Ads

Place ads with strong visuals, smart target groups, with performance and with Social Media One.

Ads ⚡ Contact

Native / Display Ads: Advertising in online media

Native ads (native advertising or native display ads) refer to all paid advertising formats that are discreetly labeled as ads. They are part of performance marketing. Simply put, native advertising is advertising that does not look like advertising. Native ads offer minor disadvantages, but above all advantages. Did you already know? According to a white paper by AppNexus, the CTR of native display advertising is 8.8 times higher on average. According to Forbes, the purchase intention increases by 18% with native ads. We also always measure a higher CTR in our customer projects. What does this have to do with? Personalization of content, storytelling and more discreet communication channels: referral marketing. Why native advertising? What is native advertising? What is advertising?

Questions? Talk to us or write to our ad experts: Contact

Stephan M. Czaja, owner
CXMXO Group

Your agency for native / display ads in online media 2026:

Creation and management of campaigns
Scaling: Targeted reach through advertisements
Experts for Social Ads / Google Ads and Native Ads
Targeting: Addressing by age, interests, etc.
Re-targeting: Re-addressing, e.g. e-commerce
Leads: email funnel and email marketing
Monitoring and optimization of all KPIs
Performance marketing methodology
Experience from many cases

Native / Display Ads: Advertising in online media

Kontakt

What are native ads? Definition

We all know them: sponsored content. When reading online magazines, on social media platforms. Native ads nestle almost inconspicuously into the environment of the respective medium. Native ads are therefore both visually and personalized, with content adapted to the environment of the advertising measure. Native ads can be used in both online and print advertising.

Typical markings are:

“Sponsored content”

“Recommended for you”

…

When a user clicks on these ads, they are redirected to a third-party website/app. This is just one example of native advertising (native ads). As described, native advertising cleverly disguises itself in existing media formats. This includes aspects of design (color, font, font size, etc.), as well as targeting the audience.

In Berlin, Cologne, Düsseldorf, Munich, Hamburg and across Germany, native ads allow brands and companies to deliver desired content in a non-typical, promotional way. So unlike banner ads, native ads look like a natural part of the user interface. It therefore does not interrupt the UX (user experience).

70% of users want to learn more about products through content, not traditional advertising.

Native Ads:

Integrative advertising (unobtrusive)
Indirect, sales-promoting measure
Also for PR, online reputation, brand awareness

Why native ads?

In recent years, display ads have been the means to drive online sales. Banner blindness and ad fatigue are real and advertisers have a challenge to combat them.

We are all familiar with the phenomenon of overdosed advertising in city centers. Who notices individual posters anymore? On the Internet, too, users ignore banner ads or even block them completely with ad blockers. “Classic” display advertising in online marketing is becoming less effective (not less relevant) as users become more and more immunized. Native advertising arose out of the need to adapt to new user behavior.

Native ads are ads that don’t look like ads, or simply put:

In 1990 articles were bought in magazines, today in online magazines

Advantages & disadvantages of native ads

Here is a summary of the advantages and disadvantages of native ads. Let’s start with the disadvantages first:

Disadvantages of this strategy: monitoring and time

Performance measurement
Time, work and costs
Hidden labeling

Performance measurement

Measuring the performance of native ad campaigns is one of the most difficult challenges to solve for each individual campaign. Precise statements about key figures such as return on investment (ROI) are difficult to measure.

Time, work and costs

Native ads also always mean storytelling. A good story and appealing design (e.g. infographics, etc.) require time and talent. If you “only” rely on social ads, a good, meaningful graphic is ideally enough.

Hidden labeling

According to our definition, native ads are all paid advertising formats that are discreetly labeled as ads. It is therefore all the more important that users are only confronted with online advertising that is fair, clear and appealing and really delivers added value. Such native ads are often labeled “too discreetly”, which is also a source of criticism.

Advantages of the strategy: personalization and CTR

Referral marketing
Customized content
Higher CTR

Customized content

Tailor-made native ad content is more trustworthy than traditional advertising, as you can see in the key figures on the market and the development of online advertising, as it is more targeted, informative and entertaining for the target group compared to traditional advertising. They encourage users to think and, as a PR tool, can also have an impact on reputation and brand image.

Referral marketing

75% of users engage with a topic when they are most interested in it (source: Reuters). This is precisely the time for native ads. Because it usually doesn’t matter whether the content is branded or not.

To make this work, you create a real, emotional connection with the user through content that is tailored to the personality of the user/target group, through appealing layouts and designs, as well as videos and infographics.

Higher CTR

As seen in the disadvantages, it is difficult to measure the exact success of native ad campaigns. What is easy to understand, however, is the higher click-throughrate (CTR) compared to typical display ads.

Another example? Clark+Meyler’s native advertising campaign for GE (General Electric, USA), reached 5.1 million people and required 416,000 clickthroughs. That is a CTR of over 8 %. The comparison with traditional display ad CTRs is exciting. In 2000, these were still as high as 9%, but by 2012 it was only 0.2%. This is why they are usually measured in CPM (click per mille). These key figures are based on clicks and impressions.

Advertising expenditure and development in marketing

The more effective click rate for us is also directly related to the market key figures. How is online advertising currently developing?

Online advertising in Germany

Online advertising is growing in importance. The figures show this. In 2017, around 7.4 billion euros were generated with online advertising. In the same period, the figure for advertising in print media was EUR 8.7 billion. One year later (2018), it was already 7.9 billion (+ 500 million euros compared to the previous year; source: Federal Statistical Office).

Worldwide digital marketing

In 2021, online is expected to reach 52% of global advertising expenditure for the first time (source: Internet World). This is the general development of online advertising expenditure worldwide in the years 2014 to 2020, as well as a forecast up to the year 2024.

2014 – USD 146.62 billion
2016 – USD 191.87 billion
2018 – USD 283.35 billion
2020 – USD 332.84 billion
2022 – USD 441.12 billion*
2024 – USD 526.17 billion*

*Forecast from Statistia

Key figures USA: Share by sector

Native ads are not a new phenomenon, but they are becoming increasingly popular in companies. While many are still working on their Facebook account, some early adopters have been at it for some time. In the USA for many years.

Find more statistics at Statista

Spending on native ads will rise to around 41.1 billion dollars in 2019 (no exact figures available yet). This means that native ads already have a market share of 61% in the USA when it comes to digital display advertising (source: eMarketer).

Native Ads: Examples

In the following, I would like to introduce you to a few new features and give you some ideas on how you can place native ads.

Online Magazine: Content Marketing

Focus, Ntv, Spiegel, Vogue, Bravo, in all magazines you will find “Recommended articles”. These are the big players. If you want to play out native ads, you prefer to use such online portals with a large reach and reader loyalty or SEO power(search engine optimization). If you want to build up a really effective network, you should use such A online media and also use B online media (i.e. smaller ones, such as blogs). These in turn refer to the articles or content placements in the large online portals.

In this way, the 1st page on Google gradually fills up with positive recommendations.

After the best family vacation I’ve ever had, I really wanted to tell you about my camping trip to the North Sea. We set off with our new roof tent to discover the sea … I found in a roof tent comparison…

Podcasts: Audio example

The number of podcast listeners is increasing from month to month. Millions in this country now follow their favorite podcasts on Spotify, Deezer & Co. If you have ever listened to American podcasts, then you know that native ads in the episodes are quite “normal”.

After having my car repaired, I was finally back on the road with my sports car at the weekend. The garage wanted to rip me off, so I did it myself. Have you heard of XYcars.com? Two weeks ago I went to the garage and they wanted to charge me hundreds of dollars. Do you know what I did? I went to XYcars.com and ordered the parts myself, for half the price. The team at Auto Shop makes it so easy to find the right parts…

Mobile Ads

Traffic is changing. While 5 years ago we still had over 80%, 90% of visitors on the majority of our customer projects who came via desktop PC (whether Mac, Windows, Ubuntu & Co.), today it is often 80%, 90% who surf on mobile. The market share for native ads, the:

Are compatible with the habits of the users,
The technical status of the end devices,
As well as data transmission

are increasing in relevance. If you want to advertise, you have to think mobile today. However, native ads still hardly play a role here, with only 8% of online marketers relying on native ads last year. However, a large proportion of advertising budgets are spent on video ads.

Video Ads – 51%
Display Ads – 17%
In-app purchases – 10%
Other – 8%
Native Ads – 8%
Affiliates – 3%
Membership / Subscription – 3%

Find more statistics at Statista

Jobs: Native ads and performance marketing

Have you already gained experience with native ads? And are you looking for new challenges? Perfect! Support us and our clients in performance marketing. Find out more about us, vacancies and contact details for your application here:

Jobs

Native / Display Ads: Advertising in online media

Cases

Performance Marketing: Overview

Email marketing is part of the overall performance marketing strategy.

Agency, strategy for closing sales

Performance marketing agency – Performance marketing includes a mix of online marketing tools. We will introduce you to all areas and advantages step by step. You will get to know: Social media, email marketing, affiliates, display and native advertising, but also content marketing, search engine ads and, last but not least, search engine optimization. It all starts with the right strategy and a good performance marketing agency that knows its trade.

Performance Marketing

Native / Display Ads Agency

Your agency for native / display ads in online media 2026:

Creation and management of campaigns
Scaling: Targeted reach through advertisements
Experts for Social Ads / Google Ads and Native Ads
Targeting: Addressing by age, interests, etc.
Re-targeting: Re-addressing, e.g. e-commerce
Leads: email funnel and email marketing
Monitoring and optimization of all KPIs
Performance marketing methodology
Experience from many cases
Contact person: Contact

If you have any questions, please give us a call!

Case study and best practice

Case studies say more than 1,000 words! Here you will find a few selected customer projects:

Case Study

Do you have any questions? We will be happy to help you in a friendly and direct manner!

Native & Display Ads

Place ads with strong visuals, smart target groups, with performance and with Social Media One.

Ads ⚡ Contact

Google Ads: Agency, prices, SEA – search engine advertising

Laura — Sun, 23 Feb 2020 07:03:47 +0000

Google Ads

Do you want to generate more reach and more leads for your brand? With us, you can place high-performance ads in Google search results that target exactly where your customers are looking for solutions.

We optimize your presence in Google Search, create visual buying impulses via Google Display Ads and scale your e-commerce success through data-based performance marketing, while leveraging your full market potential through additional channels such as Bing Ads or Native Ads.

Ads ⚡ Contact

Google Ads: Place search engine advertising

Google Ads – Today we want to get you started with the topic of “advertising on Google” or AdWords. CPC, CPM, AdWords, impressions, clicks… lots of technical terms from performance marketing! Today we want to explain Google Ads to you very simply, using the most frequently asked questions. How does advertising on Google work? How do you advertise on Google? What do Google AdWords really do for your e-commerce success? As an agency for Google Ads, target groups, targeting and holistic marketing campaigns, we receive many questions every day. We strategically combine your search engine presence with SEO and social ads to make your brand visible at every touchpoint. We have collected the most important answers for you here. How search engine marketing (SEM) works explained step by step.

Questions? Talk to us or write to our Google experts: Contact

Stephan M. Czaja, owner
Social Media One

Your agency for advertising on Google 2026:

Creation and management of your campaigns for maximum visibility
Scaling: Targeted reach through high-performance ads
Experts for Google Ads, Social Ads and Native Ads
Targeting: Precise addressing of your target group by age, interests & user behavior
Re-targeting: Re-targeting your visitors, ideal for e-commerce & store sales
Leads & automation: email funnel and automated email marketing
Psychological triggers: use of UGC (user-generated content) for higher click rates
Monitoring and optimization of all your KPIs in real time
Synergy: Linking ads with your SEO strategy
Methodology: Holistic performance marketing
Experience from over 100+ successful cases

Google Ads: Agency, prices, SEA – search engine advertising

Kontakt

Google Ads for online stores

Google Ads – here you will learn important tips for successful advertising with Google Ads and how to generate more sales in your online store at the same time. The online marketing mix is becoming increasingly complex and there are now numerous ways to place digital advertising for your e-commerce success. However, the most interesting for most online retailers is Google Search! Today, we will explain why this is the case based on the most important questions we receive as a Google Ads agency.

Massively increase product awareness through targeted targeting
Promote the brand and strengthen visibility against the competition
Optimize sales and ROAS in the online store through re-targeting
Generate more leads for your sales funnel

In Berlin, Cologne, Düsseldorf, Munich, Hamburg and throughout Germany: If you have more detailed questions or are planning specific projects, we look forward to receiving your call or e-mail! We will advise you personally: Contact.

Advantages of Google Ads

Your advantages of Google Ads at a glance:

Targeted advertising on high-selling keywords in the search engine
Targeting according to precise data via Google Display Ads
The days, time and frequency of your ads can be planned precisely
Scalability: Costs correlate directly with your user values(CPC)
Full cost control over your media budget
Local to global alignment of your campaigns

By the way, what does an ad on Google cost? How much does 1,000 impressions (CPM) cost? Calculate your Google Search Ads media budget here as an example.

How does advertising on Google work?

The main advantage of advertising on Google is the extremely precise reachability of your target groups. Simply explained: Google is one of the largest companies in the world when it comes to user data. Valuable insights can be gained from this: Wishes, habits and purchase probabilities.

What interests do your users have? What products are they looking at? Google can answer all these questions. As a result, you can target users extremely precisely. The more precisely you hit your target group, the less budget you have to spend – which lowers your costs per sale!

The ads are not only displayed in search, but across the entire display network on millions of websites. You will also be visible via alternative channels such as Bing Ads or Native Ads. For maximum performance, we often combine these strategies with organic SEO measures to sustainably increase click rates.

As an agency, we identify your target groups, create performance campaigns and continuously test them against each other (A/B testing) in order to achieve the greatest possible success for you. This allows you to achieve your goals, such as increasing sales and generating leads, more efficiently than the competition.

Optimization of your campaigns

Efficient bid management(CPC bids)
Increase in quality factors
Development and maintenance of keyword pools
Clean account structure for full transparency
Strategic campaign settings
Conversion rate and landing page optimization

Remarketing / retargeting of visitors

But it gets even better: with remarketing and retargeting, you can easily reach visitors to your website or online store again. Anyone who does not decide to buy directly, but leaves the shopping cart or product page, will be shown the product again through remarketing. An ingenious marketing tool for your e-commerce success!

Your user is therefore not lost when he or she leaves. He or she is recorded immediately and placed in a segmented target group. This allows you to create individual stages within your campaigns – e.g. people who have placed a product in the shopping cart but have not ordered it. This exact product is then displayed again, often combined with psychologically optimized user-generated content (UGC) to increase trust. This works in the search engine, but also in the entire display network and as social ads on Instagram or TikTok.

Retargeting allows you to reach a user again with a specific product, whether physical or digital.

Reach target groups: minimize wastage

As described, you can create highly specific target groups. You not only reach shopping cart abandoners, but also users based on their dwell time. Anyone who has been in your store for more than a minute shows a high level of interest and is saved separately. The more precise your target groups, the more cost-effective your performance marketing will be.

With individual and personalized ads, you massively increase the willingness to buy. This is the big secret behind effective advertising on Google and in social networks.

A/B tests and success optimization: personalization of advertising

The big advantage in your digital marketing is the flexible options. This includes testing different ads (A/B tests or split tests). While traditional advertising such as posters is unchangeable, you can permanently adapt your Google Ads – 24/7. Personalization is your magic word: the more individual your ad, the higher your sales.

As an agency, we are constantly testing different formulations, layouts and content variations against each other in order to filter out the most effective performers. We use the CPC (cost-per-click) as a key figure so that your budget is efficiently converted into real clicks.

Conversion: sales, leads & co.

Good conversion, bad conversion? Conversion stands for your conclusion (sale, newsletter subscription, webinar registration). A conversion does not always have to be a direct sale; registration in your email funnel is also a valuable conversion that we process further via targeted email marketing.

Analysis and evaluation in monitoring

The permanent analysis of your campaigns is what makes your advertising on Google so efficient. You receive detailed statements about successes and even recognize the age, place of residence and interests of your buyers. In the past, you would have needed a market research institute for this – today we deliver these figures directly to your door in real-time monitoring!

This detailed reporting means you always have an overview of your KPIs and can see exactly how your budget is performing.

Advertisement optimization

The better your target groups are organized, the more precise your retargeting is and the smarter your tests are, the better your ads will perform! We make sure that your media budget is used highly efficiently to get the maximum success out of your campaigns.

How do you advertise on Google?

How do you advertise on Google? As one of the largest companies in the world, Google naturally offers its own system for placing advertisements. In this Google Ads Manager, which is definitely very complex for beginners, you can make all the settings and configurations for your campaigns. As an agency, we guide you through this process and ensure that your budget is used highly efficiently.

What are the benefits of Google Ads?

What is the real benefit of Google AdWords? This is the question that many marketing departments and companies are asking. There are now numerous ways to promote sales in your online marketing mix. From content marketing, influencer marketing and social media marketing to social ads and sustainable search engine optimization (SEO).

Google Ads allow you to advertise your products and services online. But how efficient are they? As you will see later in the best practice example of the heatmap, most interactions are concentrated on the top placements. This is exactly where your Google Ads are placed. For you, this means fast results and direct sales.

Google Ads fit into people’s everyday lives. They are not an annoying pop-up, but a recommendation from the world’s largest search engine – a brand that users trust. By placing ads, you can immediately bring your company to the top positions and thus massively accelerate your performance marketing.

What is a Google AdWords campaign?

Your Google AdWords campaigns are targeted at the search results in the Google search engine.

The largest search engine in the world

Your ultimate advantage: The majority of all search queries worldwide are made via Google. Billions of people search for solutions, products or trends every day. Google filters these queries using a smart algorithm. This is extremely interesting for you: you benefit from a huge reach and can personalize your ads precisely for your user groups. If you use AdWords, you will be displayed in the coveted first places.

Display in the first places

The first places are extremely coveted. Referral marketing is one of the most powerful methods of convincing people of your product. Whoever is at the top is perceived as important. This is exactly the principle behind Google Ads: visibility generates trust and sales.

Click behavior and heatmap

If you look at the click behavior in our best practice, you will quickly see that the majority of clicks occur in the top positions. Accordingly, this listing is valuable for you. We differentiate between impressions (display of your store) and clicks (active interaction). Only a click leads the user to your e-commerce store.

The more closely you track the actions on your website, the more precisely we can optimize your ads through retargeting. Remember: Almost nobody looks at page 2 of the search results. 90% of users stay on page 1, and 68% only stay on the first 5 rankings.

Page 1 and Top 5 is everything

So your goal is to rank at the top – either in the long term through SEO or in the short term through Google AdWords.

What do Google impressions mean?

Two key figures are particularly important for you: impressions and clicks.

Impressions: Display in the search results

Every time your website is shown to a user in the search results, this is an impression. So your company has been seen.

Clicks: Referral and visit

The user only lands on your site when they click. In search engine optimization, you build organic traffic through content marketing. This is great in the long term, but Google Ads allow you to skip this route and get to number 1 straight away. This makes them a real success model for your business.

How much does your advertising on Google cost?

How much does it cost to advertise on Google? This is the central question when you are looking for a first-class Google Ads agency. But how much do you invest compared to Facebook Ads or traditional channels such as TV advertising? For big brands, it’s often about budgets for the Super Bowl or advertising on Pro7 and RTL, while smaller companies scale locally.

Ultimately, you evaluate each channel according to its benefits: Where do you get the most exposure and sales for your budget?

Price calculation: Advertising spaces and competition

Your ad prices are extremely individual. They depend on your industry, your target group and the competition. Competition is high in areas such as finance, real estate or e-commerce. Here you need smart strategies and creative content to stand out from the crowd.

Calculate your potential budget here free of charge:

An insider tip when booking keywords: It’s all about the spelling! “Buy house Berlin” often costs significantly more than “buy Berlin house” – this is where professional optimization can save you money. In the long term, the combination with search engine optimization (SEO) also pays off. If you reach 10,000 visitors a month organically, you save over €100,000 a year on your media budget.

Save money in the long term with SEO? How search engine optimization (SEO) works

Tip! Want to learn more about SEO? Take a look at our videos in the Lukinski SEO Masterclass:

Writing SEO texts – 6 episodes on Youtube
Setting up WordPress – 5 episodes on YouTube

Clear advantage of Google Ads

The biggest benefit for you: Google Ads users already have an active need. While you first have to arouse interest with posters or streaming ads, the Google user is already in the buying phase. Your ad is the perfect recommendation at the moment of highest interest.

Key figures: Comparison by KPI

How do you compare your measures? Whether public relations or product launch in the store: What counts in the end is activation.

CPM: Your costs to reach 1,000 people

We use the CPM (price per thousand contacts) so that you can compare different media. This allows you to see exactly how efficient your performance marketing really is.

How do you start your Google Ads strategy?

Professional AdWords management needs a plan. Together with us as your agency, you work out your goals in workshops. We identify your bestsellers and focus products (A products).

Whether 100 or 2,000 links: We optimize every single landing page based on keywords and psychological triggers such as UGC (user-generated content). From the initial strategy and setup to detailed monitoring, we ensure that your company remains state-of-the-art.

Google Ads Agency

Do you want to advertise on Google? We can help you with the design, strategy and implementation of your campaigns.

Consulting, workshop and strategy

We focus on quality rather than quantity. From national e-commerce to international systems: We guarantee you performance and measurable output.

Contact and contact person

Questions about strategy development? Get in touch with us now:

Google Ads Experts: Contact

New! Native ads: referral marketing

Native ads do not look like advertising, but blend discreetly into the content. Your advantage: According to studies, the click-through rate (CTR) is up to 8 times higher than with classic banners. Storytelling and personalization massively increase the intention to buy.

Native Ads

Jobs: Google Ads and Performance Marketing

Have you already gained experience and are looking for new challenges? Support us and our customers.

Marketing Jobs

Google Ads: Agency, prices, SEA – search engine advertising

Cases

Performance Marketing: Overview

Email marketing is a crucial part of your overall performance marketing strategy to convert leads into sales.

Agency & strategy for your sales deals

Performance marketing agency – Performance marketing includes a mix of online marketing tools that all have one goal: measurable success. We will introduce you to all areas and benefits step by step. You will get to know: The viral power of social media, automated email marketing, affiliates, display and native advertising. But also the psychological effect of user-generated content (UGC), efficient search engine ads (Google Ads) and sustainable search engine optimization for your e-commerce store. It all starts with the right strategy and a performance marketing agency that knows its trade and scales your campaigns for maximum profitability.

Google Ads Agency

Your agency for advertising on Google 2026:

Scaling: Targeted reach through high-performance ads
Experts for social ads, Google ads and native ads
Optimization through UGC (User Generated Content) for maximum CTR
Targeting: Precise targeting based on age, interests and user behavior
Re-targeting: Re-targeting your visitors, ideal for your e-commerce success
Leads & automation: email funnel and automated email marketing
Monitoring and real-time optimization of all KPIs
Methodology: Holistic performance marketing
Experience from over 100+ successful cases
Contact person: Contact

If you have any questions, please give us a call or write to us directly!

Case study and best practice

Case studies say more than 1,000 words! Here you will find a selection of our most successful customer projects:

Do you have any questions? We will be happy to help you in a friendly and direct manner!

Google Ads

Place ads in Google search results, with smart keywords, with performance and with Social Media One.

Ads ⚡ Contact

E-commerce agency: marketing, strategy, ads

Laura — Sat, 22 Feb 2020 07:08:30 +0000

E-commerce agency: marketing, strategy, ads

E-Commerce Agentur: Marketing, Strategie, Ads

Wie funktioniert E-Commerce? Wir werfen heute einen genauen Blick auf Vorteile aber auch auf Risiken im E-Commerce. Wie funktionieren aktuelle Marketing Strategien im E-Commerce? Vom grundlegenden Aufbau über Vermarktung durch Suchmaschinenoptimierung (SEO) bis zu Werbung auf Google (AdWords), Social Media Marketing aber auch Social Ads auf Facebook, YouTube, Instagram, TikTok und Social SEO. Was sind die Trends im Online Marketing bzw. Performance Marketing? Wir zeigen Ihnen die aktuellen E-Commerce Marketing Strategien und Maßnahmen!

Fragen? Sprechen Sie mit uns oder schreiben Sie unseren Shop Experten: Kontakt

Ihre Agentur für E-Commerce Management und Performance Marketing 2026:

Fullservice E-Commerce Agentur
Erstellung, Warenwirtschaft bis Zahlungsanbieter
Skalierung: Gezielte Reichweite durch Werbeanzeigen
Experten für Social Ads / Google Ads und Native Ads
Targeting: Ansprache durch Alter, Interessen, etc.
Re-Targeting: Erneute Ansprache, zb. E-Commerce
Leads: E-Mail Funnel und E-Mail Marketing
Monitoring und Optimierung aller KPIs
Methodik Performance Marketing
Erfahrung aus vielen Cases

Stephan M. Czaja, Inhaber
CXMXO Group

E-commerce agency: marketing, strategy, ads

Kontakt

E-Commerce Vorteile + Aufbau: Content Management

Der digitale Handel in Online-Shops, mit seinen extrem vielfältigen und modernen Möglichkeiten, vom Content-Management-System über Suchmaschinenmarketing bis hin zu Zahlungsanbietern, die Überweisungen in Echtzeit ermöglichen. Schon bei der Wahl des Content-Management-Systems beginnt die Arbeit als E-Commerce Manager im aktiven Marketing.

Je flexibler die Plattform, desto mehr Möglichkeiten bestehen. Wir wollen einen kleinen Blick auf die Welt von Content-Management-Systemen im E-Commerce werfen! Wo liegen die größten Vorteile aber auch die größten Risiken bei der Nutzung von bestimmten Systemen und Erweiterungen im Onlinehandel? Wie funktionieren E-Commerce Marketing Strategien und welche Empfehlungen gibt es von uns als E-Commerce Agentur? Hier sind unsere Tipps! Vorab die Risikobewertung:

Vorteile und Risiken Onlinehandel

Vorteile im E-Commerce – Vorteile gibt es beim Onlinehandel natürlich massenhaft, wir wollen nur einen kurzen Blick auf die wichtigsten Vorteile im E-Commerce werfen. Zunächst ist vor allem der dezentrale Handel zu erwähnen.

Primär wird keine teure Ladenfläche, an einem häufig frequentierten Platz benötigt, um Kunden zu gewinnen. Durch Social Marketing können Sie Kunden in Berlin, Köln, Düsseldorf, München, Hamburg und ganz Deutschland, 24 Stunden am Tag, 7 Tage die Woche, mit dem eigenen Produktsortiment erreichen. Zudem bietet E-Commerce die hervorragende Chance auf Skalierung.

Ganz einfach gesagt, können Sie beispielsweise durch Suchmaschinenoptimierung schnell von einer Stadt Düsseldorf auf Hamburg oder Berlin springen. Sobald Sie die ersten Anfragen und Kunden haben, kann das Geschäft schon losgehen. Auch hier werden keine zusätzlichen Ladenflächen oder Mitarbeiter an einem neuen Standort benötigt. Sie können auf bestehende Ressourcen, z.b. Lagerflächen aber auch Mitarbeiter zurückgreifen. Gleichzeitig bringt dies den weiteren Vorteil mit sich, dass Ihnen bei Produkteinführungen schnell und effektiv eigene, direkte Werbeflächen zur Verfügung stehen.

Skalierbarkeit von Produkten und Kapazitäten
Dezentraler verkaufen, 24 Stunden am Tag und 7 Tage in der Woche
Keine physische, teure Verkaufsfläche, geringere Fixkosten
Direkte und schnelle Produktneueinführung

Risiken im E-Commerce – Aus unserer Erfahrung als E-Commerce Agentur besteht das größte Risiko darin, dass Sie sich an eine wenig flexible Software für die eigene Warenwirtschaft binden.

Im Internet gibt es viele Anbieter, die beispielsweise eine monatliche Gebühr für die eigene Software veranschlagen, die schnell 500, 1.000 oder auch 2.000 € im Monat kostet; im Jahr sind schon 12.000 bis 24.000 € für eine unflexible Lösung.

Natürlich ist der Betrag für Großunternehmen machbar, jedoch gibt es viele weitere Nachteile. Vor allem die fehlende Flexibilität bei Erweiterungen. Mögliche System-Erweiterungen müssen teuer bezahlt und hinzugekauft werden.

E-Commerce: Kostenlos, flexibel, WordPress

Eine der größten und beliebtesten Anbieter ist z.B. WordPress in Kombination mit WooCommerce.

Wer mit E-Commerce starten will, der braucht allerdings auch das richtige Know-How im Unternehmen, sprich einen E-Commerce Manager, der sich um die Verwaltung des Systems kümmert. Hierbei handelt es sich um sehr spezielles Know-How, denn so richtig groß ist E-Commerce erst seit 10, 12 Jahren. Deshalb entwickeln sich auch die Methoden ständig weiter, Strategien erweitern sich und Konzepte werden umfangreicher ebenso wie Systeme.

Denken Sie nur an den vielfältigen Online Marketing Mix zur Suchmaschinenoptimierung, dem Marketing im Display Advertising, E-Mail Funnels und vieles mehr. Je größer das eigene Unternehmen ist, desto interessanter wird es natürlich auch als Angriffsfläche für Hacker. Dementsprechend muss das System gut geschützt sein, nicht nur aufgrund der eigenen Produktdaten, sondern natürlich auch wegen sensiblen und persönlichen Informationen Ihrer Käufer wie z.B. Kreditkartendaten.

Lesen Sie hier mehr zum Thema WordPress & WooCommerce
Onlineshop / E-Commerce mit WooCommerce

Software, Warenwirtschaft und Zahlungsanbieter

Die Möglichkeiten und Erweiterungen steigen von Tag zu Tag. Von Bezahlung in Echtzeit bis hin zu automatischen Lagerabgleichen, Produktvariationen und Multi-Level Domains für Online-Shops die international, in mehreren Ländern und Sprachen arbeiten.

Sie wollen Google Ads schalten? Wie funktioniert Werbung auf Google eigentlich? Insbesondere für die anschließende Arbeit mit Google Ads ist es wichtig, ein sehr gut strukturiertes und sauberes System zu haben. Wenn später hunderte oder tausende von einzelnen, kleinen Kampagnen gegeneinander im Test laufen, müssen die Daten schnell verfügbar, ordentlich hinterlegt und natürlich auch gepflegt sein; Stichwort Pagespeed für gute Rankings.

Da dieses Thema sehr ausführlich ist, haben wir hier einen extra Artikel für Sie zum Thema Werbung auf Google mit Google Ads, Remarketing und vielen mehr geschrieben!

Lesen Sie hier alles zum Thema Google Ads

Onlineshop erstellen lassen

Sie wollen einen neuen Onlineshop erstellen lassen oder Ihren bisherigen Shop komplett neu aufsetzen? Das erledigen E-Commerce Agenturen. Von Lösungen, wie WordPress in Kombination mit Woocommerce, Shopware und anderen Onlineshop Anbietern, welche jeweils spezielle Funktionen und Modifikationen bieten.

Bei der Auswahl der richtigen E-Commerce Agentur kommt es auf viele Faktoren an. Am wichtigsten ist allerdings die Erfahrung und Best Practice Projekte, sodass Sie sicher gehen können, dass die Agentur ausreichend Expertise hat im Puncto Zusammenarbeit, Software, Verwaltung, Analyse, Optimierung und Reporting.

Neben den Best Practice Projekten geht es aber auch um die Größe der bisherigen Online-Shops. Je nach System und Server braucht es bei Online-Shops mit über 1.000, 10.000 oder auch hunderttausend Produkten andere, individuelle maßgeschneiderte Lösungen.

Neben der Produktanzahl geht es aber auch um die Anzahl der Besucher. Jeder neue Besucher fordert Serverkapazitäten, die gestellt werden müssen. Je mehr Abfragen parallel und gleichzeitig stattfinden, desto schneller ist das System ausgelastet. Der Worst Case! Der Absturz des eigenen E-Commerce Systems ist das größtmögliche Risiko. Schließlich verlieren Sie mit jeder Minute bares Geld. Geht ein solcher Server z.B. am Samstag Morgen um 2 Uhr nachts in die Knie, kann es mitunter dauern, bis ein Techniker alles repariert hat. Dementsprechend ist es auch wichtig, die Kapazitäten der E-Commerce Agentur zu prüfen. Hat die Agentur ausreichend Mitarbeiter und Kapazitäten? Nicht nur für die Erstellung, sondern auch für solche Notsituationen.

Tipps für die E-Commerce Agentur Suche

E-Commerce Agentur braucht Erfahrungen mit Kundenprojekten, Best Practice Case Studies zu bisher realisierten Medienprojekten
Erfahrung durch bisherige Shops in Menge (Verwaltung von Produkten)
Bzw. Komplexität (Zahlungsanbieter, E-Mail-Marketing, Suchmaschinenoptimierung…)
Ausreichend Kapazitäten an Mitarbeitern und Fachkräften für Aufbauen und Systembetreuung
Serverkapazitäten und Notfall-Kontakte (Ausfall)
Analysen, Optimierung und Reporting

Suchmaschinenoptimierung

Zum Thema Suchmaschinenmarketing gehören nicht nur Google Ads, sondern natürlich auch Suchmaschinenoptimierung (SEO). Doch was ist SEO?

SEO-Firmen spezialisieren sich darauf, durch Content Marketing einzigartige Inhalte zu schaffen. Diese Inhalte sind so informativ, dass sie vom Algorithmus der Suchmaschine nach oben gestuft werden. Je individueller und besser solcher konzipiert wird, desto weiter steigt er. Das große Ziel in der Suchmaschinen-Optimierung ist es, den ersten Platz bei Google und anderen Suchmaschinen, wie Bing, Yahoo, Duck Duck Gogo oder Startpage, zu erreichen.

SEO, SEA und Ads

Content Marketing und Suchmaschinenoptimierung – einzigartige SEO Texte schreiben
Suchmaschinenoptimierung ist ein langfristiger Prozess, der in der Regel in 12, 24 oder 36 Monaten aufgebaut wird
Suchmaschinen Analyse, kurz SEA betrachtet das Verhalten der Nutzer auf der eigenen Internetseite oder im E-Commerce
Ads werden geschaltet um gezielt schnell Reichweite zu bekommen

Sie sind auf der Suche nach einer guten Firma für Ihre E-Commerce Suchmaschinenoptimierung? Wir haben viele Empfehlungen für Sie, lesen Sie hier mehr in unseren Top-Empfehlung Suchmaschinen Agenturen in Deutschland.

Nachdem das Shop Setup eingerichtet ist, passende Software gefunden, die Struktur Suchmaschine optimiert ist, geht es an das aktive Marketing!

SEO Texte schreiben – 6 Folgen auf Youtube
WordPress einrichten – 5 Folgen auf Youtube

E-Commerce Marketing Strategien und Maßnahmen

E-Commerce Strategie – die Vermarktung von Produkten ist das Kernziel einer jeden E-Commerce Marketingstrategie.

Um Produkte Online zu verkaufen, muss gezielt Reichweite aufgebaut werden, durch Mittel wie organische Reichweite, z.B. die Suchmaschinenoptimierung oder auch durch bezahlt Reichweite, z.B. durch Google Ads. Natürlich gibt es noch viel mehr Online Marketing Strategien, z.B. Social Media Marketing, aber auch ganz neu, Influencer-Marketing. Welche Methode ist wirklich effektiv und welches Konzept lohnt sich für Ihre Firma?

Schauen wir uns einmal die verschiedenen Strategien im Detail an.

Online Marketing Strategien: Trends werden Tools

Früher war der Marketing-Mix relativ überschaubar, durch die digitalen Möglichkeiten erweitert sich der Marketing-Mix allerdings stetig. So entstehen insbesondere im Online-Marketing ständig neue Trends, die sich früher oder später zum typischen Tool entwickeln.

Strategien unterscheiden sich, je nachdem ob ein Ziel langfristig oder kurzfristig erreicht werden soll. In der langfristigen Zielsetzung spielt insbesondere die Suchmaschinenoptimierung eine große Rolle im E-Commerce. Kurzfristige Performance und Verkäufe bringt bezahlte Reichweite, z.B. durch Google Ads oder durch Social Ads.

Unterscheid zwischen organischer und bezahlter Reichweite

Doch wo liegt der Unterschied zwischen organischer und bezahlter Reichweite? Um organische Reichweite durch Suchmaschinenoptimierung auszubauen, braucht man Content Marketing und dementsprechend regelmäßig neue, informative und gut strukturierte Artikel. Sie werden durch die sogenannte Sitemap an die Suchmaschinen übermittelt. Suchmaschinen bewerten dann die einzelnen Seiten anhand des Algorithmus und vergleichen diese mit dem bisherigen Angebot Ihrer Mitbewerber.

Je besser Ihr Content Marketing aufgebaut und strukturiert ist, desto schneller können Sie zur Konkurrenz im Onlinehandel werden.

Um bestehende Mitbewerber zu schlagen benötigen Sie allerdings eine bestimmte Anzahl von Seiten. Dies schwankt je nach Branche von 500 bis 10.000 einzelnen Seiten und Artikeln – viel Arbeit! Dementsprechend lange dauert die Aufbereitung, schließlich müssen Sie nicht nur die Menge des Konkurrenten schaffen, sondern auch noch mehr liefern um besser platziert zu werden.

Konkurrenz + x

Dementsprechend werden Methoden benötigt, die kurzfristig Reichweite aufbauen. Der effektivste Weg sind Werbeanzeigen. Durch verschiedene Methoden werden diese extrem genau ausgespielt, z.B. an eine bestimmte Zielgruppe, wenn bestimmte Interessen und Merkmale zutreffen.

Remarketing im E-Commerce: Wiederkehrende Werbeanzeigen

Die Werbeanzeigen können aber auch durch sogenanntes Remarketing an Besucher ausgesendet werden, die schon in Interaktion mit Ihrer Marke oder Ihrem Produkt standen. Zum Beispiel beim Besuch im Onlineshop. Ein Nutzer sieht sich ein bestimmtes Produkt an, legt es in den Warenkorb, schließt den Verkaufsprozess aber nicht ab. Diese können genau segmentiert werden und in der späteren Remarketing Kampagne gezielt mit dem Produkt angesprochen werden. Die Kaufbereitschaft ist dementsprechend wesentlich höher.

Kurz zusammengefasst sind dies die zentralen E-Commerce Marketing Strategien:

Google Ads Kampagnen und Reporting
Social Ads auf Facebook, YouTube und instagram
Suchmaschinenoptimierung für hohe Platzierungen in den Suchergebnissen
Strategien für Empfehlungsmarketing bis Backlinks
Remarketing Kampagne

Sehen wir uns Commerce Marketing Strategien für bezahlte Reichweite noch einmal genauer an. Reichweite auf Knopfdruck! Genau das ist das Geheimnis von bezahlter Reichweite durch Google Ads oder auch Social Ads auf Facebook, Instagram oder YouTube.

Google Ads (Adwords) Kampagnen und Reporting

Google Ads Vorteile – Der größte Vorteil von Google Ads ist der Moment der Anzeige; unmittelbar wenn Nutzer ein konkretes Bedürfnis oder einen Wunsch haben.

Während alle anderen Marketingstrategien darauf abzielen den Nutzer erst auf einem Produkt aufmerksam zu machen, spielt sich eine Google-Anzeige in dem Moment ein, indem ein Nutzer aktiv auf der Suche nach einer Information oder nach einem Produkt ist. Dementsprechend muss kein neues Interesse Beim Nutzer erzeugt werden! Er oder sie ist bereits an der Information oder an dem Produkt interessiert. Die große Frage ist nur noch, auf welchen Onlineshop klickt er oder sie?

Genau hier kommen Werbeanzeigen auf Google ins Spiel, denn durch sie kann man sich direkt und unmittelbar auf die vordersten Plätze der Suchmaschine bringen! Wie Sie bereits in unserem Artikel über Google Ads lesen konnten, kommt es vor allem auf Platz 1 in der Suchmaschine an.

Ein Großteil der Nutzer, über 90%, klicken auf das erste Angebot

Einzelne Werbeanzeigen werden als Kampagnen bezeichnet.

Wer Werbung auf Google machen will, der braucht also exzellentes Kampagnenmanagement. Denn jede einzelne Kampagne wird getestet, so dass die Werbeanzeigen immer effektiver werden. Stichwort Kampagnenoptimierung. So wie Google Ads funktionieren auch Social Ads auf Facebook, Instagram und YouTube.

Sie interessieren sich für das Thema Google Ads? Lesen Sie hier mehr über unsere Google Ads Agentur.

Social Ads auf Facebook, YouTube und Instagram

Social Media Ads funktionieren von der Struktur und im Prinzip genauso wie Werbung auf Google. Das Wichtigste sind Zielgruppen und Kenntnisse über deren Interessen, demografische Merkmale aber auch Verbindungen, z.B. zu Marken. Je mehr Informationen über den einzelnen Nutzer vorliegen, desto besser lassen sich Nutzergruppen daraus bilden, die so genannten Zielgruppen im Online-Marketing.

Wie solche Werbeanzeigen in sozialen Netzwerken funktionieren, haben wir ausführlich in unserem Artikel Facebook Ads beschrieben. Im Thema Social es gibt es durch den starken amerikanischen Einfluss sehr viele Fachbegriffe und Abkürzungen, die man kennen lernen muss. CPC, CPM, Retargeting, Remarketing, Pixel, Lookalike Audience, Customer Audience und viele mehr.

Aufbau, Beispiel und Best Practice

Am wichtigsten sind aber die Zielgruppen, sie bilden die Grundlage für die auszuspielende Werbung. Je nachdem, welche demografischen Eigenschaften ein bestimmter Nutzer hat, wird er mit einer Werbeanzeige bespielt.

So kann man z.B. anhand von Interessen feststellen, ob eine Person einen engen Bezug zu einer bestimmten Sportmarke, Sportart oder etwas ähnlichem hat. Händler von Sportmode können so gezielt diese Personen ansprechen, z.B. mit Produkten für die neue Saison. Noch genauer wird es dann z.B. in der Winter Kampagne. Hier werden speziell Personen und Zielgruppen herausgefiltert, die Interesse am Skisport haben, zum Beispiel durch bestimmte Sportler, Marken oder auch Ereignisse, bzw. durch das Folgen von deren Fanseiten oder Accounts. Wir wissen also, dass Person XY einen starken Bezug zum Wintersport hat und dementsprechend auch hervorragend als Zielgruppe für die neue Wintermode im Sporthandel dient.

Nicht nur für Sportmarken, regionales und saisonales Marketing ist für viele Branchen Interessant.

Diese extrem genaue Ansprache von Menschen und Zielgruppen macht Social Ads für Unternehmen im E-Commerce so besonders und macht sie natürlich auch als Strategie im Online-Marketing unverzichtbar.

Noch interessanter wird es bei sogenannten Remarketing Kampagnen. Hier werden nicht mehr neue Benutzer angesprochen, sondern Nutzer, die sich bereits mit Ihrer Marke, Ihren Produkten oder Ihrer Dienstleistung auseinandergesetzt haben.

Remarketing Kampagnen

Remarketing Kampagnen – Das absolute Highlight an einer Remarketing Kampagne ist, das nicht mehr neue Menschen angesprochen werden, sondern Personen, die bereits mit Ihrer Marke, Ihrem Produkt oder Ihren Dienstleistungen interagiert haben.

Kurz erklärt könnte dies z.B. ein Benutzer sein, der sich für eine bestimmte Immobilie interessiert hat. Obwohl diese Person nicht auf die Kontaktseite geklickt hat, dementsprechend auch keinen Kontakt aufgenommen hat, hat sie sich für das Objekt interessiert. Tiefergehend können jetzt mehrere dieser Personen herangezogen werden. Personen, die eine durchschnittliche Verweildauer von über 60 Sekunden und sich länger mit der Immobilie beschäftigt haben, könnten dementsprechend auch potenzielle Käufer sein. Durch Remarketing werden diese Personen nun gezielt erneut angesprochen, z.B. durch eine Werbeanzeige innerhalb ihrer eigenen Social Media Welt auf Facebook, Instagram, YouTube oder auch Plattformen wie LinkedIn.

Die Möglichkeiten von Google Ads bis zu Social Media Ads so extrem vielfältig und natürlich auch facettenreich in den verschiedenen Methoden und Strategien, dass es sich definitiv empfehlt eine erfahrene und renommierte Agentur zu beauftragen.

Wir beraten Sie und zeigen Ihnen, wie Sie Ihr E-Commerce am besten in digitalen Medien vermarkten. Nehmen Sie jetzt Kontakt mit uns auf, wir freuen uns auf Ihren Anruf oder Ihre E-Mail.

E-Commerce Agentur

Die Aufgaben und Leistungen eine E-Commerce Agentur sind breit aufgestellt, aber formen im Grunde genommen immer ein großes, zentrales Ziel: Aufbau von organischer und bezahlter Reichweite durch systematisches Handeln für mehr Gewinn. Mit den richtigen Methoden im aktuellen Online Marketing Mix lassen sich große Erfolge erzielen und vor allem auch die Skalierbarkeit vorantreiben. Je mehr Sichtbarkeit, je mehr Reichweite, desto mehr Aufmerksamkeit für Ihre Marke, aber auch für Ihre Produkte und natürlich auch Produktneueinführungen.

Beratung, Workshops und Management

Strategische Beratung, konzeptionelle Betreuung, Grafikgestaltung aber auch Workshops für Mitarbeiter, Teams und operatives Management vom Marketing & Communities, all dies gehört zu unseren Aufgaben im E-Commerce Marketing. Durch unsere Erfahrung und Expertise als E-Commerce Agentur bieten wir Ihnen erstklassige Beratung und moderne Strategien für den Ausbau Ihrer E-Commerce Strukturen.

Kontakt und Ansprechpartner

Fragen zum Thema Beratung, Workshop, Strategieentwicklung? Und nehmen Sie jetzt Kontakt mit unseren Ansprechpartnern auf!

E-Commerce Experten: Kontakt

Neu! Native Ads: Empfehlung statt “Werbung”

Native Ads (Native Advertising oder auch Native Display-Anzeigen) bezeichnen alle bezahlten Werbeformate, die diskret als Anzeige gekennzeichnet sind. Native Advertising ist also einfach gesagt Werbung, die nicht nach Werbung aussieht. Native Ads bieten kleine Nachteile, doch vor allem Vorteile. Schon gewusst? Nach einem Whitepaper von AppNexus liegt er CTR nativer Display Werbung im Schnitt 8,8-mal höher. Laut Forbes steigt die Kaufabsicht durch Native Ads um ganze 18%. Auch in unseren Kundenprojekten messen wir immer eine höhere CTR. Womit hat das zu tun? Personalisierung von Inhalten, Storytelling und dezentere Kommunikationswege: Empfehlungsmarketing. Warum Native Advertising? Was ist native Werbung? Was versteht man unter Native Advertising?

Native Ads

Instagram Shopping: Social Commerce

Als soziales Netzwerk hat Instagram monatlich über 1 Milliarde aktive Nutzer. Damit ist Instagram das Netzwerk mit dem höchsten Engagement, sogar noch vor Facebook selbst. Circa 70% der Instagram Nutzer sind unter 35 Jahre alt. Eine extrem starke Zielgruppe, auch mit dem Blick auf die Zukunft und die strategische Entwicklung der eigenen Marke. Schon seit circa zwei Jahren lassen sich Produkte auf Instagram verlinken. Deshalb war die Funktion auch schon länger ein Geheimtipp unserer E-Commerce Agentur.

Bisher musst du dafür einen Facebook Shop angelegt werden. Dementsprechend war der Aufwand für viele zu hoch, schließlich musste der eigene Shop mit Facebook verbunden werden um dann Produkte auf Instagram zu markieren. Jetzt ist alles viel einfacher, viel präsenter.

Weiterlesen: Instagram Shopping

Jobs: E-Commerce und Performance Marketing

Du hast schon Erfahrung mit E-Commerce / Performance Marketing gesammelt? Und du bist auf der Suche nach neuen Herausforderungen? Perfekt! Dann unterstütze uns und unsere Kunden im Performance Marketing. Mehr über uns, freie Stellen und Kontaktdaten für deine Bewerbung, findest du hier:

Jobs

Performance Marketing: Übersicht

E-Mail Marketing ist ein Teil der gesamten Performance Marketing Strategie.

Agentur, Strategie für Verkaufsabschlüsse

Performance Marketing Agentur – Zum Performance Marketing gehört ein Mix aus Instrumenten vom Online Marketing. Wir stellen Ihnen hier alle Bereiche und Vorteile, Schritt für Schritt vor. Sie lernen kennen: Social Media, E-Mail Marketing, Affiliates, Display und Native Advertising, aber auch Content Marketing, Search Engine Ads und zuletzt die Suchmaschinenoptimierung. Alles beginnt mit der richtigen Strategie und einer guten Performance Marketing Agentur, die Ihr Handwerk versteht.

Performance Marketing

E-commerce agency: marketing, strategy, ads

Cases

Case Study und Best Practice

Case Studies sagen mehr, als 1.000 Worte! Hier finden Sie ein paar, ausgewählte Kundenprojekte:

Case Study

Sie haben Fragen? Wir helfen Ihnen gern, freundlich und direkt!

E-Commerce + Marketing Agentur

Ihre Agentur für E-Commerce Management und Performance Marketing 2026:

Fullservice E-Commerce Agentur
Erstellung, Warenwirtschaft bis Zahlungsanbieter
Skalierung: Gezielte Reichweite durch Werbeanzeigen
Experten für Social Ads / Google Ads und Native Ads
Targeting: Ansprache durch Alter, Interessen, etc.
Re-Targeting: Erneute Ansprache, zb. E-Commerce
Leads: E-Mail Funnel und E-Mail Marketing
Monitoring und Optimierung aller KPIs
Methodik Performance Marketing
Erfahrung aus vielen Cases
Ansprechpartner: Kontakt

Wenn Sie Fragen haben, rufen Sie uns gerne an!

E-commerce agency: marketing, strategy, ads

Kontakt

Facebook Ads Agency: Place ads

Laura — Mon, 02 Dec 2019 18:04:37 +0000

Marketing Agency One compares how Facebook Ads perform across 71 cities worldwide — with benchmarks from the US, Germany, and the EU.

Facebook Ads

Place ads on Facebook with smart target groups, with performance and with Social Media One.

Ads ⚡ Contact

Facebook Ads: Place ads

Facebook advertising – Over 3 billion users, a wealth of data for your social media marketing! Not for younger target groups, but for older target groups with sufficient earnings and equity. Ideal for industries such as tourism, real estate or even food. The question is: How do Facebook Ads work? Learn the first insights from our Facebook agency on the topic of ads, the strategy behind the ads, the various ad formats, costs and KPIs (key performance indicators) on Facebook. This brings you several advantages, because you can also control ads on Instagram or Whatsapp Messanger via Facebook or the parent company meta. Many possibilities for your social marketing.

Questions? Talk to us or write to our Facebook Ad experts: Contact

Without ads, you only reach 1% – 3% of your followers! Facebook Ads ensure that you can expand your reach more quickly.

Stephan M. Czaja, owner
CXMXO Group

Your agency for ads on Facebook 2026:

Full service Facebook social ad agency
Place ads on Facebook
Targeting: Addressing by age, interests, etc.
Re-targeting: Re-addressing, e.g. e-commerce
Advantages through scaling: building reach
Monitoring and optimization of advertisements
Performance marketing methodology
Experience from many cases

Facebook Ads Agency: Place ads

Kontakt

Facebook Performance Marketing

Social ads on Facebook – advantages of the largest network / largest target group: Facebook is now the largest social network in the world, with over 3 billion registered users. A huge platform for new, but also well-known ideas and products.

It all starts in the workshop and with the first analysis.

Strategy development Facebook Ads

Strategy development process for Facebook Ads:

Analysis of actual / target; set-up of advertising account if necessary
Facebook Ads Strategy
Concept, design and implementation
Set up a campaign structure
Tests, learnings and continuous optimization
Reporting and feedback

Controllable, measurable: advantages

Advantage of user data (targeting) – Another major advantage of Facebook is the extremely large pool of data that you can use for targeted advertisements to individual user groups (strategy). The better individual advertisements (campaigns) are tailored to individual target groups, the more effective the effect (targeting).

Recipe for success for tens of thousands of companies – This is precisely the recipe for success that makes Facebook one of the marketing and sales channels for the majority of companies.

Never before have you been able to reach people (anywhere, anytime) so easily!

Segmentation advantage – you can play ads to people in small villages that show “rural” media, while people in the big city see a completely different ad, with lots of concrete and “urban life”. Younger people, older people, men, women, all these different target groups can be segmented.

We are already providing support for our customers:

over 100,000 Euro Facebook Adspend per month

Advantages of Facebook ads at a glance:

Largest network / largest target group
Use user data (targeting)
Best practice from tens of thousands of companies
Segmentation of target groups
…

Advertisement example: Infographic

Facebook ads can appear in various forms. On the facebook.com website, in the Facebook app, even in Facebook Messenger, you can use them for sales targets as well as employee recruitment. As a rule, however, ads focus on these areas.

Shown here for you simply and schematically in an infographic!

Facebook Ads in the app

Facebook Ads on facebook.com

Start now with Facebook Ads:

Facebook Ad Agency: Strategy

Let’s summarize once again:

The big advantage of Facebook Ads is the extremely precise display of individual ads to individual target groups.

Example: Advertise iPhone 13 users only

An example (target group iPhone 13 users):

Let’s say you only want a very affluent target group. One trick: “The latest iPhone model”. In other words, only Facebook users with iPhone 13 (relatively expensive in comparison), i.e. only a specific model, the iPhone 13. Probably more affluent than users with iPhone 8, iPhone 9 or iPhone 10 or other brands.

advertising in a targeted manner:

Cell phone
IPhone
Model: 13

Facebook formula: 3 steps to a strategy

A good Facebook advertising strategy that sells products therefore requires 1) the segmentation of target groups, 2) the individual campaigns/media and 3) the right qualitative, quantitative reach.

Good Facebook ad strategy means: Your products

Segmentation of target groups
Segmentation of campaigns / media
Qualitative, quantitative reach

This mix guarantees performance.

Media budget

This is exactly what a good Facebook advertising agency is for, selection! If you think through all the parameters, play out ads on the website, in the app or in Messenger, to different smartphone manufacturers, model types, women, men, age groups, interests…

Many possibilities, many sources of error – experience makes the difference!

You can quickly burn through a lot of media budget here! A good and experienced Facebook agency ensures that budgets are used efficiently. Individual campaigns are constantly optimized so that the key performance indicators (KPI) become more and more efficient!

Advertising on Facebook is made easy by the parent company meta. Simply enter your credit card details and you’re ready to go! Why? Because a lot of money can be earned quickly. The more precisely an advertisement is sent out, the better the key figures will be, which you will now get to know. The better the key figures, the better the ratio of acquisition costs and profit per customer, if we stay in the sales aspect.

Do you have any questions? We have answers!

How do Facebook Ads work? Insights

Here is a brief insight into the technical possibilities that we use for you as a Facebook agency. 3 small examples.

Content first! Content is king. For users, but also for Facebook’s algorithm. Nothing works without good content, which is why we do “more than just” posts, we focus on performance.

Just one example, apart from the 85% regular ads

Clickbaiting: Attention in 1 second

For example through clickbait, for quick attention and the desire for more, that is the aim of this tool.

Content must activate users directly, because you only have a fraction of a second to generate attention. Your competition is just a swipe away.

A very simple example would be a Facebook video that is displayed to users as an ad. Tip! Always with voice and text if the sound is deactivated. The beginning:

Do you already know this?

We haven’t created a lurid headline yet, but we’ve got the user’s attention, “do I know what”? The rate immediately jumps up, regardless of whether the average time a user watches the advertising video or clicks on it. But clickbait is even more blatant.

This thing here has changed my life!

A certain percentage of users now also become aware of “what has changed their lives”? They already want to know more and you have X more viewing time and clicks.

Or also:

8 points that changed my life. Number 7 was intense!

Such headlines activate more users and attract attention. The more efficient the ad, the better the performance, the more goals you achieve with your Facebook ads.

At the same time, you can see that there are many ways to target users with ads. That’s why they are all tested against each other! Here we come to. Two of our little Facebook Ad Insights.

Split testing: campaign optimization (e-car example)

Simply explained, split testing or A/B tests play different ad formats against each other.

Using a key figure such as the click rate, the different ads (but also target groups, etc.) can be compared with each other.

Display A – 5.6%
Display B – 5.9%
Display C – 3.6%
…

Ads are tested, but also target groups. Ad A / B / C for men, for women, for a certain age.

Ad A / Men – 6.2%
Ad A / Women – 6.9%
Ad B / Men – 7.3%
…

Cell phone models, as described above, landing page colors and much more are also tested.

Ad A / Men / iPhone 13
Display A / Men / iPhone 12
Display A / Men / iPhone 11
…

Interests are also possible, let’s say for an e-car manufacturer:

Display A / Men / iPhone 13 / Interest “Tesla”
Ad A / Men / iPhone 13 / Interest “Nio”

We continue with media:

Ad A / Men / iPhone 13 / Interest “Tesla” / Photo Ad
Ad A / Men / iPhone 13 / Interest “Tesla” / Video-Ad

And so on…

Good performance is given more media budget, less good performance is changed or eliminated. In this way, the individual advertisements (campaigns) become ever more efficient and the key figures ever better.

KPIs for Facebook advertising

Depending on the social media strategy, general advertising strategy, the goals differ with the corresponding key figures. Social media monitoring looks at various key performance indicators(KPI, performance targets) on Facebook. Here are a few of the most important examples and technical terms.

For many (with an online store but also in stationary retail), one thing counts above all: sales. The technical terms in social media marketing, conversion (achieving certain business goals), or the conversion rate for newsletter subscriptions, registration for a webinar or even your direct sales in the online store.

CPM: Costs for 1,000 ads

Calculation:

CPM = Costs / Views
0.20 Euro = 2,000 Euro / 10,000 views

CPC: Cost per click

CPC – CPC (Costs Per Click) describes the amount of costs incurred for a click on your “target” (your own Facebook channel, your Facebook store, job ads on Facebook, your online store, landing pages, etc.).

Calculation:

CPC = costs / clicks
2 Euro = 2,000 Euro / 1,000 clicks

The key performance indicator (CPC) is important because reach alone (especially in the sales aspect) is of little significance.

Even more important, however, is the conversion rate and the LAC.

Conversion rate: target measurement

Conversion rate – This percentage deals with the success of Facebook ads. Calculated very simply: If your ad was played 100,000 times on Facebook and your goal was achieved 2,000 times (e.g. sold), the conversion rate is 2%.

Calculation:

Conversion rate = leads / views * 100
2% = 2.000 / 100.000

LAC: Lead Acquisition Costs

LAC – LAC (Lead Acquisition Costs), i.e. the cost of closing a sale, shows the final “purchase price per customer”, simply put. The effectiveness of Facebook advertising can then be quickly measured, simply put the profit per customer in relation to the acquisition costs.

Engagement rate: Interaction

Engagement / Interaction – Engagement rate (interaction) is calculated through likes, comments, direct messages, mentions (tagging), impressions (page views) for clicks in the online store.

Place Facebook Ads: Website and app

Ad in the Facebook feed (app)
Ad as Facebook Story (app)
Ad as a post in the Facebook feed (website)
Advertisement as recommendation in sidebar (website)

Ad in the Facebook feed (app)

Ad as Facebook Story (app)

Ad as a post in the Facebook feed (website)

Advertisement as recommendation in sidebar (website)

Facebook Ads Agency: Place ads

Cases

Case study and best practice

Case studies say more than 1,000 words! Here you will find a few selected customer projects:

Case Study

Do you have any questions? We are happy to help you in a friendly and direct way!

Facebook advertising agency

Your agency for ads on Facebook 2026:

Full service Facebook social ad agency
Place ads on Facebook
Targeting: Addressing by age, interests, etc.
Re-targeting: Re-addressing, e.g. e-commerce
Advantages through scaling: building reach
Monitoring and optimization of advertisements
Performance marketing methodology
Experience from many cases
Contact person: Contact

If you have any questions, please give us a call!

Facebook Ads

Place ads on Facebook with smart target groups, with performance and with Social Media One.

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