Tag Archive for: Build up reach

Social media for fashion: setting trends instead of following them

Fashion brands face a paradoxical challenge: over 72% of purchasing decisions in the fashion segment are influenced by social media content – but at the same time, organic reachon most platforms is declining year on year. If you want to remain visible as a fashion brand in the long term, you don’t need follower numbers, […]

Building brand awareness on social media: Strategy and measures

73 percent of all purchasing decisions begin with a brand search – if you are not visible during this first impulse, you will lose customers before your own page is even loaded. Brand awareness on social media is not a nice-to-have, but the basis of every digital marketing strategy. In this guide, you will learn […]

Balenciaga videos on YouTube: Content success models – what the community loves

Testimonials, lookbooks and shopping hauls – like Off-White and Supreme, Balenciaga is one of the most hyped brands. Why? Good social media marketing for fashion. 79.9 percent of the population in this country are registered on social networks. What topics (content) does the community like? What topics does the community love? These videos have been […]