Social Media B2B Marketing – B2B marketing in social networks, is it worth it? Here’s a little insight. Marketing in B2B is just as possible as concepts and measures aimed at a purely B2C audience. Why? Most decision-makers in companies and enterprises are themselves logged into social networks! Meeting decision makers: Career Network They have […]
We’ve written about virtual / digital influencers a few times already, now there are new examples from advertising! Currently there are 3 teams around the world, in the US, Europe and Japan, working on digital avatars. Now the first 3 projects from the European team have been published. 1x online campaign, 1x fashion show and […]
Marketing, make online shop (quickly) known?! Free tips & tricks from our e-commerce agency. This podcast episode is about awareness, marketing and the first steps for you in online commerce. Marketing, make online shop known?! Now stream & learn for free on: Spotify – Marketing Podcast ITunes – Marketing Podcast Amazon – Marketing Podcast Deezer […]
The world’s first virtual fashion show – We’ve already written about virtual influencers on the social marketing blog, including the biggest of them all, Lil’Miquela. Today was the world premiere in Berlin! Reality meets virtual reality. Fashion in the sign of the times – is this trend here to stay? Lil’Miquela has managed a rise […]
Marketing Agency China – You are thinking about expanding your marketing to China? This is our overview of the most important aspects and strategies for companies and their marketing in China. Asia, especially China, is where the new trends are emerging. We take an in-depth look at the country, the development of purchasing power / […]
Internships, studies and dissertations – especially when it comes to recruiting young employees, social networks such as Instagram, TikTok and Youtube play an increasingly important role. The own branding on Instagram, the own Facebook channel or even the channel on YouTube. The use of social networks not only ensures reach, but also potential new employees. […]
We have not only reported on the success of Pinterest in our social media blog, but also in our marketing podcast, which subsequently underestimated Pinterest. More and more brands, especially in the field of furnishing, furniture and even fashion are discovering the network. Here you can create a quasi visual shopping list. A great marketing […]
In online marketing, often nothing is more important than measuring success. For campaigns on social media networks like YouTube, Facebook, Instagram and TikTok, but also for Google Ads and Native Ads. UTM parameters: Definition and example How do you know if your efforts in online marketing (whether advertising or organic content marketing, etc.) are successful? […]
Whoever talks about CTR (Click Through Rate) should also know CPM, also Costs Per Thousand. In the monitoring, for success control, incessantly. What CPM is and what the difference between CPM and CPC is, you will learn here. CPM simply explained: Definition Cost Per Thousand (CPM), also known as Costs Per Mille, is a marketing […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.