LinkedIn has reached its all-time high in engagement in 2024: 15% more video views, 60% more InMail replies, and CEO posts with a personal perspective achieve up to 8x more comments than standard company posts. For B2B companies, LinkedIn 2026 is the decisive channel – but only with the right content strategy. What LinkedIn content […]
TikTok broke the 25 million user mark in Germany in 2024 – and company accounts are growing organically faster there than on any other platform. The TikTok algorithm rewards good content, not large follower numbers. A company with 500 followers can reach 500,000 people with a strong video. This guide shows how this works in […]
The typical social media report contains data from 5 platforms on 20 pages – and C-level decision-makers read less than 10% of it. Not because they are not interested, but because operational platform data is useless for strategic decisions. Here is the reporting format that actually works in management meetings. The problem with standard social […]
41% of marketing decision-makers are unable to quantify the ROI of their social media activities – even though social media budgets have exceeded the 230 billion mark worldwide. If you can’t measure ROI, you’ll lose out in the next budget round. How to calculate social media ROI that will stand up in a management meeting. […]
Companies track an average of 12 different social media metrics – but only 3 of them have a direct link to sales or business growth. The rest are vanity metrics that look good and say nothing. Here are the KPIs that actually matter in 2026 – and how to interpret them correctly. Why followers, likes […]
In 2023, an uncontrolled social media post by an employee cost a DAX company tens of millions in reputational damage and crisis management. Social media governance is not a compliance issue for lawyers – it is a business risk issue that belongs in every company management. What social media governance means Governance does not mean […]
The TikTok Shop officially launches in Germany on Monday – and this is a huge opportunity for you, your company or your brand! The news has just been published, and it’s a big one: TikTok will not only become a social media platform, but also a fully-fledged e-commerce marketplace. Products can be sold directly in […]
86% of job seekers check a company’s social media profiles before applying. Not the careers page – social media. Companies that are not active on social media or whose presence seems interchangeable lose candidates who have never seen them. This is what employer branding on social media will look like in 2026, one that really […]
LinkedIn posts from CEOs and executives achieve on average 3x more organic reach than posts from company pages. Despite this, most companies invest their LinkedIn resources almost exclusively in the Company Page. Here’s the LinkedIn strategy that actually works in 2026. Why your company page alone is not enough The LinkedIn algorithm favors content that […]
73% of marketing managers in enterprise companies say their biggest social media problem is not budget – but lack of strategy. Putting more money into bad structures doesn’t make it better. This guide shows what a social media strategy for large companies in 2026 that works looks like. What distinguishes an enterprise strategy from a […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.