AI images have long been an integral part of digital marketing. Midjourney provides marketers with a tool that creates professional visuals from simple prompts. Whether for social media, blogs or e-commerce – Midjourney brings speed, variety and creative freedom to content production and delivers better results than ChatGPT image generation, for example. Thumbnails and blog […]
Teams without a content calendar post on average 40% less than planned – and when they do post, they respond at the last minute. Consistency is an algorithm factor on any social media platform. A functioning content calendar is not an Excel work of art – it is the operational backbone of any social media […]
Every company that takes social media seriously is faced with this decision at some point: Build in-house or hire an agency? The honest answer is more complicated than “in-house is better” or “agencies are more expensive” – and depends on what you really need. What an agency can do better Broad platform expertise: Agencies work […]
Having a social media team that is good and stays that way is more difficult than social media itself. High turnover, unclear roles, and piles of tasks weighing on one person – these are the most common reasons why social media teams don’t scale in organizations. Here’s the structure that works. What roles a social […]
KPI calculator – Are you looking for free marketing tools to measure your success? With our KPI calculators, you can calculate all important key figures such as CPC, CPA or ROI directly online. This allows you to analyze, compare and optimize your campaigns. Start now and optimize your strategies with the right KPIs. More reach, […]
User-generated content (UGC) achieves on average 4x higher click rates than brand content and reduces the costs per acquisition by up to 50 %. For brands, UGC 2026 is not a nice add-on – it’s a core strategic lever. Here’s the strategy that really works. UGC vs. influencer marketing: the difference Classic influencer marketing: A […]
ChatGPT took 2 months to reach 100 million users – no product in history has grown faster. Social media marketing is one of the most impacted disciplines: content creation, image generation, audience analysis, performance forecasting – AI is changing how and how fast teams work. Here is where we are in 2026. Where AI actually […]
Three platform algorithm updates in 12 months, TikTok Shop live in Germany, and AI-generated content that outperforms organic creator reach – social media in 2026 is changing faster than in the last five years combined. Which trends are actually relevant for companies – and which are just hype. Creator Economy becomes the standard strategy Creator […]
Instagram’s own data shows that reels get 3x more organic visibility than feed photos and carousels. Despite this, the majority of business accounts continue to produce mainly static posts. This is a competitive advantage for those switching to Reels now. Here’s the strategy. Why Reels are the most important Instagram unit for companies Instagram has […]
LinkedIn has reached its all-time high in engagement in 2024: 15% more video views, 60% more InMail replies, and CEO posts with a personal perspective achieve up to 8x more comments than standard company posts. For B2B companies, LinkedIn 2026 is the decisive channel – but only with the right content strategy. What LinkedIn content […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.