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Interaction Rate (Engagement) – Definition and Tips for Improvement
in Facebook, Help, TikTok, Wiki, Youtube/by LauraInteraction Rate (Engagement) – Definition and Tips for Improvement Interaction rate and user engagement play a major role in two areas in particular. On the one hand, in monitoring, i.e. the measurement and evaluation of success following campaigns. On the other hand, the interaction rate or commitment is a decisive factor in the pricing of […]
YouTube Marketing: Content, Concept and Community – Book Recommendation
in Help, Youtube/by LauraYouTube Marketing Book – having the right YouTube Marketing book on your bookshelf is a must for every social media manager! Especially for beginners and beginners it is important to have an overview on the topic of video marketing and YouTube marketing. From the first competitive analysis, to the concept and the finished strategy, with […]
Sponsored Posts: Paid advertising on Facebook, Instagram and Youtube
in Facebook, Influencer, Instagram, Wiki, Youtube/by LauraSponsored posts are popular with many companies and businesses. There are basically two variations of sponsored posts. The basic form of sponsored post is that bloggers are equipped with products and in return they mention them in their social media postings. A win for both sides, the blogger gets free clothes, car parts, or even […]
Followers: Definition, Meaning & How to Grow Your Audience
in Instagram, Marketing, Wiki, Youtube/by LauraWhat does followers mean in social media? Define followers, understand their role and learn proven strategies to grow your follower count.
Bio – Biography for bloggers and companies on the Social Web
in Influencer, Instagram, Wiki, Youtube/by LauraBio is the short form of biography. A classic biography consists of long texts and key points, from awards to activities and many others in social networks, biographies or bios are very short. On Instagram, for example, there are barely 200 characters available to a blogger. On Facebook and YouTube you already have a bit […]
Paid reach – advertisements on social networks
in Facebook, Instagram, Marketing, Wiki, Youtube/by LauraPaid reach is defined by the expenditure of advertising budget for impressions. In contrast to the organic reach, which achieves the desired number of impressions solely through the strength of the channel, paid advertisements always need new capital. When do you pay for range? For new products, services but also ideas and projects you need […]
Influencer Marketing Strategies – Speaker Lecture @ ISM
in Influencer, Instagram, Speaker, Youtube/by LauraWhat makes Influencer Marketing so special? In my last Influencer Marketing presentation for this year, we once again focused on the methods and strategies that social media managers need today. As a speaker this was my second appearance at the International School of Management. Here young students learn how media and marketing work. In the […]
Influencer Brands – Singer and Social Star Luna with Merchandise
in Best Practice, Influencer, Youtube/by Stephan CzajaInfluencer online shops are still a relatively new market for many. Because influencer marketing alone is still a book with seven seals for many. How does influencer marketing actually work? How do I find the right bloggers? Questions upon questions! We not only deal with the matter of strategy and conception but also with the […]