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Header Image for Facebook, Twitter and Youtube – Create, Optimize and Size
in Facebook, Help, Social Media, Twitter, Wiki, Youtube/by LauraHeader picture for Facebook, YouTube, or Twitter. For each individual social media channel, you need its own header image and, of course, individual information, conforming to the respective social network. The pixels, i.e. the dimensions and formats of the title pictures differ. That’s why you have to make sure that you choose the right dimensions […]
Organic reach – Facebook, Instagram, YouTube and Virality
in Marketing, SEO & SEA, Tools, Wiki, Youtube/by LauraOrganic reach is one of the goals in social media management. Because organic reach is sustainable. Real people, real people who interact with their social media account. Most companies spend a lot of money on reach, because creating their own community requires a lot of creativity, time and work. For companies, brands and products it […]
Interaction Rate (Engagement) – Definition and Tips for Improvement
in Facebook, Help, Social Media, TikTok, Wiki, Youtube/by LauraInteraction Rate (Engagement) – Definition and Tips for Improvement Interaction rate and user engagement play a major role in two areas in particular. On the one hand, in monitoring, i.e. the measurement and evaluation of success following campaigns. On the other hand, the interaction rate or commitment is a decisive factor in the pricing of […]
YouTube Marketing: Content, Concept and Community – Book Recommendation
in Help, Youtube/by LauraYouTube Marketing Book – having the right YouTube Marketing book on your bookshelf is a must for every social media manager! Especially for beginners and beginners it is important to have an overview on the topic of video marketing and YouTube marketing. From the first competitive analysis, to the concept and the finished strategy, with […]
Sponsored Posts: Paid advertising on Facebook, Instagram and Youtube
in Facebook, Influencer, Instagram, Wiki, Youtube/by LauraSponsored posts are popular with many companies and businesses. There are basically two variations of sponsored posts. The basic form of sponsored post is that bloggers are equipped with products and in return they mention them in their social media postings. A win for both sides, the blogger gets free clothes, car parts, or even […]
Followers: Definition, Meaning & How to Grow Your Audience
in Instagram, Social Media, Wiki, Youtube/by LauraWhat does followers mean in social media? Define followers, understand their role and learn proven strategies to grow your follower count.
Bio – Biography for bloggers and companies on the Social Web
in Influencer, Instagram, Wiki, Youtube/by LauraBio is the short form of biography. A classic biography consists of long texts and key points, from awards to activities and many others in social networks, biographies or bios are very short. On Instagram, for example, there are barely 200 characters available to a blogger. On Facebook and YouTube you already have a bit […]
Paid reach – advertisements on social networks
in Facebook, Instagram, Social Media, Wiki, Youtube/by LauraPaid reach is defined by the expenditure of advertising budget for impressions. In contrast to the organic reach, which achieves the desired number of impressions solely through the strength of the channel, paid advertisements always need new capital. When do you pay for range? For new products, services but also ideas and projects you need […]