With Social Media One’s Influencer Marketing Calculator, you can determine in seconds what budget you’ll need for a campaign—or what CPM and CPE you can achieve with your current budget. Simply enter your reach, engagement rate, and campaign goal.
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What does the calculator calculate?
The tool provides you with three key metrics for your influencer campaign:
- Estimated CPM (Cost per 1,000 Impressions) – Based on benchmarks by platform and creator size
- Cost per engagement —likes, comments, and shares combined
- Total Budget Estimate – A Comparison of Micro-, Mid-, and Macro-Influencers
Influencer Marketing – How Much Does a Campaign Really Cost?
The costs of influencer marketing vary widely—depending on the platform, the creator’s reach, and the campaign format. As a rough guide:
- Nano-influencers (1,000–10,000 followers): 50–300 € per post
- Micro-influencers (10,000–100,000 followers): €300–2,000 per post
- Mid-tier (100,000–500,000 followers): €2,000–10,000 per post
- Macro-influencers (500,000+): starting at 10,000 € per post
The calculator above helps you break down these values for your specific campaign.
Social Media One – Influencer Marketing Agency
As an influencer marketing agency, we support brands and creators every step of the way—from strategy to measuring success. This includes creator selection, briefing, campaign tracking, and reporting.
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