Tag Archive for: Success

Lean Canvas Part 2/3: Unfair Advantage, Metrics & Audience – Marketing Podcast

In the first part(Lean Canvas #1) you already got to know the topic around your business idea (i.e. problem, solution and USP). In the second part, we’ll deal with the big momentum for investors: the first metrics. In fact, many forget in the pitch that it actually comes down to them when it comes to […]

Automation: Gain time & earn money – strategies of Alex Fischer’s “Richer than the Geissen

Automation – The ultimate tool to handle recurring processes without (further) own time investment. A simple example is the automated invoicing in an online shop: If you realize that writing invoices takes up a lot of time from your employees, then you should automate this process with software. Automation and increased efficiency Important: Currently the […]

Influencer performance: KPIs for social media campaigns

Influencer marketing is still completely new for many. People have always influenced other people, through recommendations, simple “broadening” but also through criticism. Influencer marketing