Tag Archive for: Owned Media

The PESO Model: An Overview of Paid, Earned, Shared, and Owned Media

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Planning communication channels in isolation wastes impact. The PESO model brings structure to public relations by assigning each initiative to one of four media types, thereby highlighting gaps or overlaps in the strategy. Teams that manage paid, PR, and social media separately stand to benefit the most from this common framework. What Is the PESO […]

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Owned Media: Build Your Own Channels and Use Them as Brand Assets

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Those who buy their reach exclusively on Facebook, Google, or TikTok are paying rent—those who build their own channels are the owners. Owned media is the strategic counterbalance to dependence on paid platforms: Brands that view blogs, newsletters, apps, and podcasts as genuine assets are building a foundation that will withstand algorithm updates, rising CPMs, […]

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