Page views, so-called impressions, stand for sightings by individual persons. There are two different variants within the page views. On the one hand there are page impressions, these count every single page call, even if a user has opened our page twice, or even three times. Secondly, there are the unique impressions, where each user […]
On ow.ly you can generate short links. We have already written extensively about shortened links and their advantages in tracking and monitoring in our Social Media Blog. What makes shortening from the left so useful? Ow.ly is a project of Hootsuite, a popular software for advance planning of social media postings. It shortens links and […]
A so-called screenshot is a photo of your screen. Only that the photo is not taken with a camera, but independently by the end device. Screenshots can be taken on all end devices, computers, notebooks, tablets and of course on the smartphone. Tip! Screenshots on the PC, free of charge without software Many who have […]
The return of investment is one of the central factors in business administration and thus naturally also in social media marketing. ROI is how profitable a single campaign is. The Return of Investment (ROI) thus indicates how economically a single campaign or an operational area is in relation to the investment made. On the basis […]
The response rate indicates the response rate to a particular campaign. In comparison with several campaigns, it is shown which success factors can be derived from them. The response rate can have very different reasons, a simple example would be a marketing survey sent to 1,000 companies. When 400 questionnaires come back, put the rate […]
Being private on social media? Meanwhile it has become a really important topic, not only for politics, but for everything and everyone. Europe-wide protests on the Upload Filter, Mark Zuckerberg before the US Senate, with hearings on the Cambridge-Analytica scandal and the political influence on elections, up to EU data protection, which is becoming more […]
Web 2.0, user-generated content, that’s the big new source of innovation. While the world was built over millennia after transmitter receiver model was built, one transmitter, many receivers, Web 2.0 and the structure of everything has changed. Today, anyone can become a radio station and so there are stars on YouTube and Instagram who still […]
Automating your own social media marketing is essential to growing channels for reasons of effectiveness. Anyone who wants to regularly operate social media management, community maintenance, increasing reach, needs constant interaction. Constant interaction by employees alone is very time-consuming and, of course, costly. Especially when software can take over the tasks. Automation in social media […]
Life stories are short postings, usually small photos or videos, with a maximum length of 15 seconds. Some live stories take a little longer, of course, but most are very short, 5 seconds. Life stories are used to document everyday life. While postings in the timeline are very obvious and stored for a long time, […]
Newsjacking is a technical term from search engine optimization. Newsjacking, what is this anyway? Instead of the definition once a small example. Have you ever looked for iPhone 14? Probably not yet. But at some point it will come, as sure as the amen in church. So if you jump on this topic early, you […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.