The philosophy of a company, the values that are carried from the inside to the outside, partly to motivate to participate, are not only part of the employee strategy but also part of the marketing. The identity of our company, the company or our products is decisive for the authentic effect of our brand. Authentic, […]
Who are you? Already the big sticking point. Do people love the brand or do they use the brand? Our starting point. Main sentence before starting to think about marketing strategy as a company, it is important to first focus exactly what we as a company, agency, product, service or club can score. Therefore, it […]
Social Media Marketing for Food – Ordering fresh food online, whether in organic quality or the conventional products, more and more people are enthusiastic about ordering food from the Internet. Food, nutrition, healthy living but also the small temptations of everyday life like a delicious barbecue with friends or the caloric dessert are part of […]
All social media news for the current week. Among other things, 52 Instagram strategies packed in an infographic, so you can plan your next Instagram concept with best practice examples. In addition, Social Media International highlights the careers network LinkedIn, what does it actually do, how does it work and for whom is the social […]
TikTok and music rights – how does this topic behave? The App TikTok is becoming more and more popular. She is the new Instagram. Even large and international companies are becoming more and more attentive and book additional reach through influencer marketing and social media promotions on TikTok. Last month, we created a TikTok channel […]
This week, the social media world was overshadowed by the data scandal around Facebook. The exact details are still about 300 million data packets, which were obtained by the social media analysis firm Cambridge Analytica by dubious methods. Quite simply explained: Why is the data scandal so big? Previously, it was always possible to retrieve […]
I was looking for a 2018 calendar to print, just download it as a PDF and you’re done. But, there was no nice solution for free. Why a printable calendar? Because I like to hang this calendar in our agency to plan days, weeks and months for everyone in the team, so everything is clearly […]
YouTube marketing – video form nowadays the source of information for all target groups. Youtube is the central medium apart from TV. Through targeted, organic reach building, you can not only strengthen the brand’s own presence but also win new fans and potential customers for your products! Especially bloggers and influencers have conquered Youtube. But […]
Where do you find inspiration? Instagram! Bloggers and influencers are becoming more and more interesting for brands and companies, young people unit tens of thousands of fans and reaching more than classic TV broadcasts or fashion magazines. If you want to become an influencer yourself, you must be able to calculate your own value. But […]
“Influencer marketing is on the rise!” – that’s what the headline above our last interview said. Today we give you 2 hours of know how for free! With Social Analytics, we make influencer marketing on Instagram possible for all agencies, companies, brands and online shops from Berlin to Hamburg, Cologne and Munich. So that really […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.