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Bio – Biography for bloggers and companies on the Social Web
in Influencer, Instagram, Wiki, Youtube/by LauraBio is the short form of biography. A classic biography consists of long texts and key points, from awards to activities and many others in social networks, biographies or bios are very short. On Instagram, for example, there are barely 200 characters available to a blogger. On Facebook and YouTube you already have a bit […]
Paid reach – advertisements on social networks
in Facebook, Instagram, Social Media, Wiki, Youtube/by LauraPaid reach is defined by the expenditure of advertising budget for impressions. In contrast to the organic reach, which achieves the desired number of impressions solely through the strength of the channel, paid advertisements always need new capital. When do you pay for range? For new products, services but also ideas and projects you need […]
Influencer Marketing Strategies – Speaker Lecture @ ISM
in Influencer, Instagram, Speaker, Youtube/by LauraWhat makes Influencer Marketing so special? In my last Influencer Marketing presentation for this year, we once again focused on the methods and strategies that social media managers need today. As a speaker this was my second appearance at the International School of Management. Here young students learn how media and marketing work. In the […]
Influencer Brands – Singer and Social Star Luna with Merchandise
in Best Practice, Influencer, Youtube/by Stephan CzajaInfluencer online shops are still a relatively new market for many. Because influencer marketing alone is still a book with seven seals for many. How does influencer marketing actually work? How do I find the right bloggers? Questions upon questions! We not only deal with the matter of strategy and conception but also with the […]
Content Spinning for Social Bots: Comment Spinner Tool
in Help, Instagram, Marketing, Social Media, Youtube/by LauraToday we want to look at a very special topic, precisely it is about content spinning. Content spinning, quite simply explained, deals with forming meaningful sentences from various variables. For example, we have a variable that looks simplified as follows: {A|B|C} The results: A or B or C From this variable we can generate different […]
Berlin: Social Media Marketing Workshop in front of 150 people – WOW!
in Berlin, E-Commerce, Instagram, Speaker, Youtube/by LauraSocial Media Lectures and training in Berlin we often and gladly hold, but this time it was something special! With a Swiss division of over 150 people, it was all about social media marketing and influencer marketing for over 8 hours. Our decisive goal in the training was to show the young people how they […]
Criticism of Influencer Marketing: Disadvantages of Hypes – WDR (German TV)
in Influencer, Press, Youtube/by LauraYoung bloggers and influencers today reach 10,000 fans, some 100,000 and some millions. If I’m allowed to cite one of the classic movies, Spiderman’s uncle said the moment he died, “out of great power, comes with great responsibility.” How is it in influencer marketing? Change of topic, today a new “sugar law” was adopted in […]
Youtube Marketing: Strategy of an Agency | Social Media Insights!
in Berlin, Help, Marketing, Social Media, Youtube/by LauraYouTube marketing – video is nowadays the source of information for all target groups. Youtube is the central medium apart from TV. Through targeted, organic reach building, you can not only strengthen the brand’s own presence but also win new fans and potential customers for your products! Especially bloggers and influencers have conquered Youtube. But […]