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Forum – Definition, Internet and meaning for social networks
in Marketing, Wiki/by LauraThe term forum defines an online platform on which users can exchange information. At that time, the first vehicles were also pioneers for the transmitter-receiver model. The sender-receiver model describes the form of communication between a sending party and the receiving parties. A very classic example is the cinema. As one of the first popular […]
Geofilter: Advertising to local and regional target groups on social media
in Facebook, Wiki/by LauraGeofilters are used for the targeted sending of advertisements. In Facebook Advertisement Manager, each advertiser has the ability to send their advertisements to a specific target audience. Geofilters can be used to create certain events, i.e. we can specify, for example, that only people from the catchment area of Berlin, or even more precisely from […]
Insurance – Social Media Marketing and Influencer
in Influencer, Marketing, Wiki/by LauraInsurance and social media marketing – for many advertising employees this sounds like two completely different areas! Best practice examples prove it, even the largest insurance companies in Germany hardly manage more than 1,000 followers on Instagram. 1,000 followers on Instagram? Is that all you can do? Maybe these insurances haven’t found the right social […]
Geotagging, positioning and geotargeting
in Facebook, Help, Social Media, Wiki/by LauraGeo tagging and location are important features in social networks. On the one hand for users who would like to show other people where they spend their time and what they have experienced. On the other hand for companies and advertisers who want to place advertisements on Facebook, Instagram and other social networks. As we […]
Friend – Friends on Facebook vs. subscription
in Facebook, Twitter, Wiki/by LauraA friend is a connected person on Facebook. When we as a social media account make a friend request to another social media account on Facebook, we befriend each other. Through this formulation, Facebook expresses the connection between two users. A distinction is made between the term subscribe and befriend. Difference between friend and subscription […]
Friends page – Facebook friends and privacy
in Facebook, Wiki/by LauraIn the friendship page you can find all friends of a person on Facebook. Anyone who has created their own account on Facebook can add friends, as we reported last week. Once you have added a friend, he or she will appear on the Friends page. The friendship page can be viewed via the social […]
Like – Facebook Like Button
in Facebook, Wiki/by LauraThe term Like was introduced as a synonym for Facebook to indicate that you like a particular post or medium. The like button was introduced directly with the start of the social network Facebook. I like Button Extension Meanwhile, the Facebook I like button has been supplemented by some additional functions. Due to the many […]
Feed – news and updates from blogs and social channels
in Facebook, Wiki/by LauraA feed describes the archiving of new content. That sounds a bit dry at first, more exactly a feed is a newsstream. Basically, all content management systems, from blogs to social media networks, can offer such a feed. Various Feed Formats Depending on the usage reason, such a feed is built differently. XML Blog and […]
Facebook reach – organic and paid to win fans
in Facebook, Wiki/by LauraWe have already discussed in many of our articles in the Social Media Blog how Facebook reach can be specifically generated and generated. Facebook reach is very important for companies, because the more reach you have, the more people you can reach directly. Either through organic reach, i.e. through reach that is created solely by […]
Facebook Fans – Get Follower and Like
in Facebook, Help, Social Media, Wiki/by LauraFacebook fans are the people who follow a Facebook fan page. Fanpages are created by persons, organizations or companies. The basic principle of Facebook is to make friendships digitally, through so-called friend requests. However, if you have more connected relationships than a private person, e.g. public figures or companies, you need a fan page. Friendship […]
Facebook Group – Organize Ideas, Projects and Clubs
in Facebook, Social Media, Wiki/by LauraA Facebook group is an open or closed community of Facebook users. Each user can create his own account. When users have a particular concern or topic that is of interest to different people and not just a private message between two people, groups are formed. A group can be very small, e.g. the Tennisverein […]