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News from our Facebook agency on everything from social ads for e-commerce companies to native ads.

Paid reach – advertisements on social networks

in Facebook, Instagram, Social Media, Wiki, Youtube/by Laura

Paid reach is defined by the expenditure of advertising budget for impressions. In contrast to the organic reach, which achieves the desired number of impressions solely through the strength of the channel, paid advertisements always need new capital. When do you pay for range? For new products, services but also ideas and projects you need […]

Social Media Strategy for Facebook, YouTube, Instagram & Co. – Agency Tips

in Berlin, Facebook, Marketing, Online Course, Social Media/by Stephan Czaja

The philosophy of a company, the values that are carried from the inside to the outside, partly to motivate to participate, are not only part of the employee strategy but also part of the marketing. The identity of our company, the company or our products is decisive for the authentic effect of our brand. Authentic, […]

Mark Zuckerberg Live Before US Senate: Cambridge Analytica data scandal

in Facebook/by Laura

Elections in America, Brexit campaign and “Hate Speech”. We’ve already reported on Facebook’s data scandal this week. Now Facebook founder Mark Zuckerberg is speaking live to the US Senate on the ‘Cambridge Analytica’ case. Watch the questioning live on Bloomberg here. Hearing Day 1: Throwback Why is the data scandal so big? Until now, it […]

Hootsuite for beginners: content planning for Instagram, Facebook, Youtube & Co.

in Facebook, Help, Instagram, Pinterest, Twitter, Youtube/by Stephan Czaja

Hootsuite is definitely one of the best scheduling tools for content on Instagram, Facebook, YouTube and many other social networks. With Hootsuite, social media managers can easily schedule content for specific dates and choose an individual time when the content will be published automatically. This makes Hootsuite, among other programs, one of the absolute basics […]

How to hide interests and information from advertisers on Facebook – Insight!

in Berlin, Facebook, Help/by Stephan Czaja

As a Facebook agency, we are of course always on the lookout for the latest features offered by Facebook itself. Every now and then you come across a feature that you didn’t even expect, such as the personalization of ads or the editing of your own interests and information. Today I can on Facebook through […]

Facebook Marketing: Strategy of an Agency | Social Media Insights!

in Berlin, Facebook, Help, Marketing, Social Media/by Laura

Facebook marketing – Retargeting, pixel, groups, fanpage: Facebook is its own universe! A social media campaign therefore also has different components. For a start, however, many are concerned with the basic structure of their own Facebook channel for companies or products. Especially for online shops and digitally distributed products, it pays to take a look […]

Influencer performance: KPIs for social media campaigns

in Berlin, Facebook, Help, Influencer, Instagram, Marketing/by Laura

Influencer marketing is still completely new for many. People have always influenced other people, through recommendations, simple “broadening” but also through criticism. Influencer marketing

9 Social Media Marketing Tools: Software for Facebook, Youtube, Instagram & Co.

in Facebook, Instagram, Pinterest, Tools, Youtube/by Laura

Today we want to introduce you the best and new social media software tools. Social media marketing has changed the world of advertising agencies and of all companies extremely and sustainably through the new structures of communication. Not only the communication processesare new, the entire recommendation marketing has taken a new place in the marketing […]

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