Tag Archive for: Reichweite

Engagement rate: the interaction with your social media content

Engagement rate measures the number of people who engage with your social media content. It is a formula that determines the amount of interactions your social media content receives in terms of reach, reactions, shares, and comments. There are several ways to calculate this. Importance of the engagement rate The engagement rate plays a particularly […]

Insights: The statistics function on Instagram

In the context of social media, the term “Insights” generally refers to analytics and performance statistics that you can find in the Instagram app on your Instagram account. Depending on your profile type, Instagram Insights shows you demographics of your followers, when they’re most likely to be online, the reach of each post, and more. […]

Content marketing: customer acquisition and retention through valuable content

How do you win new customers today without having to sell directly? The answer is: content marketing. With valuable, well-planned content, you can reach your target group exactly when they are looking for solutions – not just when you place an advertisement. Today I’ll show you how to systematically build reach, create trust and develop […]

Reasons: Why social media? Why Marketing? + 7 simple advantages

Social Media Reasons – Are you wondering: Why social media? Why marketing? What are the reasons for social media or social media marketing in your own company? Here it is worth taking a look at the various benefits that social media brings, for B2C sales increase, but also for B2B Businesses. Why social media now? […]

Literature: 5 Book Tips! Learn + optimize social media marketing

Social Media Literature – Which literature can be recommended in the area of social media marketing? Of course, we could suggest you hundreds of books now, especially when looking at the different sub-areas around social networks (Facebook, YouTube, Instagram, TikTok, …) but also performance marketing for paid reach, community nurturing for organic reach, up to […]

Customer loyalty: Reduce brand, awareness + store abandonments (sales)

Increase customer loyalty – How do you increase the loyalty of your own customers without personally knocking on their front door or writing letters like in 1992? The most efficient method currently is social media marketing, in 3 ways or methods. 1) Active community management, i.e. news, comments, etc. on it 2) Advertising in social […]

Google Traffic Millionaire! SEO strategy longtail: focus keywords and keyword chains

Google Traffic Millionaire! Our small special to explain SEO (search engine optimization) simply. How does search engine optimization work? Our agency also has strong aspects of Search Engine Optimization, after all you can find us for Facebook Ads Agency on page 1, but also TikTok Ads Agency, of course for Facebook Agency and TikTok Agency, […]

Create Facebook Ads yourself! Only 3 steps – Pixel, Business Manager, Audience, Ads

Do Facebook Ads yourself – How to run Facebook Ads / Instagram Ads? How much does advertising cost in Facebook? The A&O is the Facebook Pixel. This pixel collects data about target groups, visitors and fans. From this data, we can target ads on Facebook. The Facebook Pixel helps you to use your social ad […]

Social media marketing for tax accountants! Advertising, knowledge, recommendation

Social media marketing for tax accountants – advertising on Facebook, content for Instagram, explainer videos for YouTube, where do you actually start? Similar to social media marketing for banking and finance, understanding taxes, whether tax accountants for businesses or individuals, is critical to the success of social media campaigns. Community, channel, advertising, learn about social […]

SEO example 472 % performance: increase (rating) in 12 months – best practice e-commerce

In a social media agency it’s all about good content, in photo & video productions, but also in search engine optimization, SEO for short. Content marketing is the magic word, plus a few quality backlinks – but is it really that simple? And does SEO actually work? Here’s a little insight into a client project […]