Instagram’s own data shows that reels get 3x more organic visibility than feed photos and carousels. Despite this, the majority of business accounts continue to produce mainly static posts. This is a competitive advantage for those switching to Reels now. Here’s the strategy. Why Reels are the most important Instagram unit for companies Instagram has […]
TikTok broke the 25 million user mark in Germany in 2024 – and company accounts are growing organically faster there than on any other platform. The TikTok algorithm rewards good content, not large follower numbers. A company with 500 followers can reach 500,000 people with a strong video. This guide shows how this works in […]
86% of job seekers check a company’s social media profiles before applying. Not the careers page – social media. Companies that are not active on social media or whose presence seems interchangeable lose candidates who have never seen them. This is what employer branding on social media will look like in 2026, one that really […]
Companies with an active corporate influencer program generate up to 7x more engagement on LinkedIn than companies that only communicate via the Company Page. Employees who act as brand ambassadors often reach many times more Company Page followers together. This is how you build a corporate influencer program that runs long-term. What a corporate influencer […]
Backlinks are connections from one website to another and play a crucial role in search engine optimization (SEO), as they are seen as a vote of confidence from one site to another. The quality and quantity of backlinks can significantly influence the visibility of a website in search results. In the following, I will discuss […]
Event sponsoring – Are you looking for events to make your brand better known? Event sponsorship: The secret weapon for your brand awareness! In today’s digital era, it is more important than ever for companies to strengthen their presence in the real world in order to increase their brand awareness. Event sponsorship can be an […]
TikTok is currently the talk of the town: The short video platform is number 1 in all app download charts and has only recently replaced Instagram as the fastest growing social media platform of all time. What many marketers do not yet know: Advertising on TikTok can still be placed very cheaply. Compared to the […]
TikTok agency benefits – More and more companies and brands are relying on the popular social media platform TikTok to reach their target group. And for good reason, as TikTok now has over 1 billion monthly active users worldwide. But how does advertising on T ikTok actually work? Due to the lack of experience many […]
More and more companies and brands are using TikTok as a popular social media platform to reach their target group. The platform has over 1 billion monthly active users worldwide. But how do you position your brand correctly on TikTok? Many companies that have little experience with the platform choose to work with a professional […]
Best practice from the B2B / SEO world – The world of online marketing and search engine optimization (SEO) is constantly evolving. In this dynamic environment, it is crucial to find innovative approaches to increase the visibility of your website and generate quality traffic. One effective way to achieve these goals is to integrate Mini […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.