Influencer performance: KPIs for social media campaigns

Influencer marketing is still completely new for many. People have always influenced other people, through recommendations, simple “broadening” but also through criticism. Influencer marketing

Influencer & Blogger: New! Software for prices, costs and offers

What do influencers cost? Exclusively and free of charge for selected press representatives and bloggers, the Influencer Price Calculator is now available! Viral content is worth its weight in gold. But how do you generate interest? Now free for renowned media to embed in articles. Millions of young people are promoting on their channels. Learn […]

Influencer Marketing #3: Social Media Software Tools for Post Planning and Followers

Software support and social media tools are essential for online marketers. They help manage day-to-day tasks, especially the ones that take up a lot of time and can be organized through smart planning ahead. Whether it’s content, influencer search, or even the bots so many have mentioned. We take a look at three important social […]

Influencer Marketing #4: KPIs (Key Performance Indicators), Goals and Planning of the Social Media Campaign

The conception of the influencer concept for our upcoming campaign will now really be the biggest chunk! Here it’s all about the big questions and the very small ones. Starting with the definition of the target group to the customer needs to the various goals and KPIs that we ultimately need to measure the success […]

Influencer Income: How Much Influencer Really Earn?

How much does Influencer actually earn with a posting? This statistics from the Influencer Calculator shows the average worldwide income of Influencers or Bloggers with 1 million fans. The costs and prices depend on the personalities behind the blogs

Influencer Categories: Classification of marketing types with formula + info graphics

How are Influencers actually categorized? Especially for an Influencer agency, it is important to have a quick overview even if it is about offers for customers. The meaningful composition in groups helps in the calculation of prices also with the clarity. In universities and colleges, too, there is an increasing emphasis on the topic of […]

SEO Agencies Hamburg: Success with Search Engine Optimization

SEO is there to make the websites of companies popular. Because only if a website is visible in the search results of Google and Co., searchers become potential customers. Therefore, the website must a) market outstanding content and b) achieve maximum traffic – and for this SEO optimizes the search results so that the placement […]

Influencer Marketing #5: Quality and quantity of bloggers and interaction

How would you start your influencer campaign? Do you want to work with a specific influencer or…? not quite, you want reach! So the first thing is to identify the target audience you want. Who do we want to reach? Only then do we think about the means. Influencer Marketing Online Course: Overview of Topics […]

Social Media Marketing Trends Munich 2018: FB, Youtube, Instagram & Musical.ly

Social Media Marketing Trends – München entwickelt sich wie alle deutschen Metropolen zu einer immer moderneren Großstadt, kontinuierlich seit Jahrzehnten. Die digitale Transformation

Influencer Marketing #6: Briefing, Forecasting, Contacting and Monitoring

Before we contact our blogger, we draft our briefing. In this briefing, i.e. in the request, are all the important details that our blogger needs to know so that he can make his own assessment of whether the campaign is interesting for him or not. In the briefing we record all the important data, not […]