HR marketing – It is nothing more than applying marketing concepts to the HR area. As with classic marketing, the aim here is to align the company and its products holistically with the customer needs of current and future employees. As a result, employees are viewed less as a “resource” and more as “customers” whom […]
Keyhole is a software tool that allows companies to monitor their activities on TikTok. This tool allows companies to analyze their audiences more accurately and produce the right content for their audiences. The main features of a Keyhole tool are: Insight into your audiences’ activities on TikTok, analysis of the content your audiences are viewing, […]
Augmented Reality – Everyone has noticed the hype around the app “Pokémon Go”. The app uses augmented reality technology to display and catch Pokémons in your environment. But what exactly is augmented reality? Augmented reality, or AR for short, means augmented reality or enriched reality. In other words, digital elements are inserted into our real […]
Do you want to build reach on social media without constantly running ads? Then work with keywords – yes, even on YouTube, TikTok & Co. Why is this so powerful? Because users are already actively searching for your topic. You don’t have to convince them – you just have to be visible. I’ll briefly show […]
Unique Selling Proposition – The term USP belongs to marketing and refers to a unique value proposition that leads to a competitive advantage or differentiates the company from the competition and represents a demonstrable customer benefit. The USP can be equated with a unique selling proposition. Why is a USP so important? A USP is […]
Modash is a tool that allows companies to analyze their content on TikTok. It offers many features for analyzing content on TikTok. These include real-time video playback, capturing images and links in comments, and analyzing clicks and interactions on content. Modash is a helpful tool for companies looking to expand their business on TikTok. It […]
Increasing sales – In marketing, constantly increasing sales is an important measure to improve the success of one’s own business or customers. In doing so, they try to increase sales with the help of targeted marketing tactics and campaigns. Many companies start by creating and solidifying awareness of their product or brand. Perfect for this […]
Targeting stands for precise addressing of target groups in online marketing. The most important prerequisite for this is the determination of the target group in the preparation phase of each advertising campaign. With the latest technology on the Internet, you can target your online campaigns to specific target groups. There are a number of techniques […]
The Social Media Dashboard is a tool that allows marketers and social media managers to manage all of their social media platforms from one screen. The dashboard allows users to schedule, publish, view, and reply to both organic and paid posts, as well as create analytics reports. Dashboards are also important social listening tools. Advantages […]
How do you win new customers today without having to sell directly? The answer is: content marketing. With valuable, well-planned content, you can reach your target group exactly when they are looking for solutions – not just when you place an advertisement. Today I’ll show you how to systematically build reach, create trust and develop […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.