Social Listening: What is being said about your brand?

Social listening means tracking trends and conversations about your brand and industry. It’s how you find out what your customers think of you. These are valuable insights to optimize marketing strategies and decisions and shape future campaigns. Social Listening vs. Social Monitoring Social listening shows why something is said and social monitoring provides information about […]

Awario: Social Media & TikTok – Monitoring, Analysis, Reporting

Awario is a TikTok monitoring tool designed specifically for businesses. With Awario you can effectively track and analyze your brand on TikTok. Awario offers many benefits and features that make it an indispensable tool for businesses. Awario’s main advantage is its ability to search a wide range of social networks, including TikTok. In addition, Awario […]

Google Rating: Only 1 star, 2 stars? Worst case for leads (new customers) – purchase decision

Google Rating – 74-89% (depending on age group) of over 2,200 people surveyed say “ratings influence purchase decisions.” So at least 3 out of 4 people are influenced directly, by reviews from others. Online reviews, the opinions of others, are an extremely powerful tool in online marketing. Positive reviews convince prospects faster than any top-notch […]

Re-targeting: Addressing visitors again

After targeting, comes re-targeting, an important term in online marketing. In this process, Internet users visit your website or click on your product and are targeted with targeted advertising while surfing the web. Advertisers want to use this reminder feature to increase website conversions. Types of re-targeting ads These are the three types of re-targeting […]

Coaching: Email Funnel, Leads + More Clients! Tips and strategies for coaches

Selling coaching in the email funnel – Online coaching is more in demand than ever. Virtual learning, so-called “e-learning” is revolutionizing the coaching market. How can you attract new customers for coaching? In the age of Google, YouTube, Facebook and Instagram, there is only one smart answer: email marketing or email funnels, also colloquially called […]

Content Creator: Marketing, strategy and benefits

Email funnel: Automation with sales funnel

Content Creator x Performance Marketing

Iconosquare: Social Media & TikTok – Creating Videos, Analysis, Reporting

Iconosquare is a free tool that lets you analyze and monitor your images on TikTok. It offers you many interesting features that will help you optimize your images and get more attention. Here are the main benefits of Iconosquare: 1) you can monitor and analyze your images on TikTok, 2) you get comprehensive statistics about […]

Opt-In / Double-Opt-In: What is it? Generate leads for email marketing

You hear the term opt-in mainly in the context of email marketing and email funnels. Opt-in means that a user signs up for an email list. Typically on a website or in an online store. In Europe, there is also the double opt-in as a requirement. This means that users must confirm that they have […]