Whether soccer, handball, basketball or field hockey – the energy in a full stadium is incomparable. From top-class sport to emotional music events, the arena offers a stage that brings brands to life. Today, stadium advertising is much more than a simple sign on the sidelines. It is an ultra-modern part of outdoor advertising (OOH) […]
Many companies face the same challenge: How do I find the right mix of outdoor advertising, radio and digital media to become truly visible? That’s exactly where we come in. Outdoor advertising with Stroer, Wall or Hygh brings reach, Spotify ads or TV commercials complement them perfectly. Whether for supermarkets, car brands or new product […]
In the B2B sector, social media channels today determine whether a company is perceived as an industry leader or remains invisible. According to LinkedIn, B2B marketers achieve up to 4 times higher conversion rates via the platform than via other digital channels – a figure that shows how great the untapped potential still is for […]
Marketing in 2026 is unthinkable without AI. From texts and images to videos – artificial intelligence is changing how agencies work and the roles that people play in them. However, the real revolution is not in the technology, but in the mindset: AI frees teams from routine so that they have more time for strategy, […]
AI videos are no longer an experiment – with Google Veo 3, the technology is becoming a real game changer for marketing and content production. What can Google Veo 3 do? How can you use Veo 3 to produce reels for Instagram, TikTok or YouTube? Here is an insight into one of the most powerful […]
If you want to grow on social networks, you need to know what the competition is doing. A structured social media competitor analysis shows you which content is performing well among your competitors, which formats generate the most interaction and where you can fill gaps. According to a recent study by Sprout Social, only 34% […]
Social media monitoring is no longer a nice-to-have – for companies that want to actively manage their brand, it is a strategic obligation. According to a study by Brandwatch, over 500 million tweets and billions of Instagram posts are published every day – if you don’t listen, you lose track of your own brand image, […]
Instagram new features 2026 – What new features are available on Instagram? Instagram is constantly evolving and introducing features that facilitate creative work and promote community building – in short, Insta is becoming even more personal. Some updates are reminiscent of functions on other networks such as TikTok or Snapchat, but are tailored to the […]
A single post can turn a company into a full-blown PR crisis in less than 24 hours. No brand manager plans for this – but those who don’t have a plan when it happens pay the highest price. Social media crisis management is therefore not a luxury, but an operational duty. What is a viral […]
AI product photos – AI is currently changing product photography for e-commerce and stores. Instead of booking expensive studios, you can use the right tools to create your own images, vary them and even expand them directly into product videos. Not everything is perfect yet, but in 2026 we will be at a point where […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.