What do influencers cost? Exclusively and free of charge for selected press representatives and bloggers, the Influencer Price Calculator is now available! Viral content is worth its weight in gold. But how do you generate interest? Now free for renowned media to embed in articles. Millions of young people are promoting on their channels. Learn what Instagram and influencer marketing is all about here. You’re a blogger? Read more about your benefits from Calculator here at How much is my Instagram account worth?
How exciting is that? Hardly anyone knows the value of their Instagram channel! Yet millions of young people around the world are now promoting brands and companies on Instagram. After Youtube, more and more brands are discovering Instagram stars for themselves.
The Influencer Calculator is easy to integrate into articles. No matter if WordPress, Typo3 or others. Likewise, it is quickly embedded in any website from HTML, for example in landing pages. Thanks to the iframe, the calculator always adapts individually to the parent web portal. On notebooks, desktops and on a mobile devices, from Samsung to Apple! Easy access for everyone and without a single barrier. Anyone can join and calculate their own Instagram value!
That’s what makes the Influencer Circulator so awesome. Anyone can have even the value of their Instagram channel assessed instantly, really anyone. Straight from your article.
Influencer prices and costs according to Likes, Comments and Engagement
Many don’t know their own Instagram value or price. Many young influencers therefore sell themselves far too cheaply when agencies or companies come knocking for product placements. The Influencer Calculator gives everyone a free and up-to-date evaluation of their channel. Calculated by Likes, Comments and also the engagement of fans. The engagement is calculated from the relationship of the comments and likes to the followers. In addition, there are meaningful statistics, so that influencers can even use the calculator for their offers and customers.
Viral content for selected media partners
Many share their results on Facebook and Instagram Stories. This makes the calculator exciting for small influencers and for big influencers! For viral content in the next article about Instagram stars, the Influencer Calculator is the perfect feature.
How much is an Instagram account worth?
Not only influencers themselves, even advertising agencies can not accurately estimate the prices and costs for on Instagram at all! Whether advertising for online shops, small or large companies or even international brands that come into contact with the topic of influencer marketing for the first time.
Influencer marketing has been around for quite a while now, with Youtubers in particular taking this phenomenon of product placement on social networks to a new level. Instagram alone now has 800 million registered users around the world, 15 million of whom are from Germany. This means that over 20% of Germans are on Instagram. Even much better, the target group is much more specific, especially younger people between 14 o’clock and 30 years are registered here and use Instagram daily, several times. This makes advertising on Instagram channels so interesting for companies.
YouTube has made the phenomenon of influencer marketing extremely hyped. Today, marketing with video bloggers is even more popular. The marketing strategy works. If you want to reach younger people in their lives, without the usual advertising effects, you can do it very well with the content of bloggers and even sustainably through features like Strories. Instagramer give an honest, authentic image and are idols for a whole generation. Almost a billion users, guarantee an excellent advertising effect. Yet Instagram, and specifically influencer marketing, is underdeveloped. While one can calculate the prices and costs for a Youtuber relatively well, there is no estimate for Instagram. How much does an Instagrammer actually cost? How much does an Instagram star cost? How much can I earn as an influencer myself?
Negotiations with customers and clients
Many young bloggers, there are many of them on Instagram, get offers from young fashion companies, brands and businesses. They then have to make an initial offer, say how much their channel is worth. Of course, many Instagram then breastfeed on in front of a big conundrum. How much is my own channel worth? How much do I take for a post? Whether it’s for fun or for a complicated negotiation with a real client, figuring out your own world and how to calculate it is hard for many at first. Getting some help here is helpful for many!
Price per Post for Instagram Stars
How much would you have to pay for a single post from Instagram stars? Of course, the prices still vary a little, for example, by media presence outside of Instagram or also by factors such as the re-sharing of photos by the brand itself.
Pamela Reif / Instagram per post circa
Influencer: Help for the first price negotiations
How exactly do the prices come about?
Influencerfee.com is a free service of the Social Analytics Software. The price calculation or algorithms are constantly refined and show the current price trends and levels on average. Here are a few screenshots of the software:
If you want to learn more about the Instagram analytics tool, just click here: Social Analytics.
What does a negotiation around costs actually look like?
Usually, companies send a text message, either via the “Direct Messages” on Instagram or via an email you specify in your profile. Emails are often easier, especially for complex projects where attachments need to be sent, as well as initial agreements and non-disclosure agreements, but also mood boards. For smaller projects, startups also like to write directly via Instagram, which makes communication easier, especially with young bloggers who don’t check their email inbox that often.
What’s the best number of influencers to write to?
A request is always sent to several Instagram, because many respond too late and projects, often have to be implemented at short notice. If, for example, an influencer is sought, up to 10 are contacted. If you are looking for 10 influencers for a blogger event, up to 30, 40 different influencers are contacted. Working with agencies later on is very different than working with a blogger in the early stages. Once you start working with agencies, you’re always going to be in touch with different contacts. This results in much more complex projects. Many agencies also have time limits, so they need an answer as soon as possible, ideally within 24 hours.
How many requests does an influencer get a day?
The more followers a channel has, the more requests you will get. Already from 5000 fans (5K) your channel becomes interesting for some companies and you get first cooperation requests. Understandably, larger bloggers therefore hardly have time to answer emails immediately. If you have over 50,000 followers (50K), you can get up to 10 or 15 cooperation requests in one day. Separating the good advertising campaigns from the not so good is a big challenge. Many requests are also only for “samples”. Then you only get goods, no fee. After that comes all the communication with the company. This can quickly overwhelm you as an influencer and that’s why deadlines of 24 hours are often impossible to meet. Especially if you’re an influencer traveling and can only send emails from your hotel in the evening. With 500,000 followers (500K) there are then already up to 80, 90 requests a day.
If companies then also demand concrete offers, which of course you still have to write, you quickly reach your limits even as a professional Instagram. Some have managers or agencies, but most do not. Everyone wants to know but like how much his shine just value, of course, not just said out of the blue sky, but calculated by smart algorithms. With statistics, meaningful diagrams and the latest key figures of the own channel.
Once you’ve done all of these, from the initial request to a Direct Message on Instagram or an email, sorting by good requests and not so good, the initial response and the initial feedback, as well as the detailed quote, with stats and charts, you’re ready to start posting!
Instagram stars and those who make a living from it.
Many have the dream of becoming an influencer and making a living from posting photos and videos of beautiful places. Whether it’s the latest fashion pieces, international brands, small regional companies, dream vacations, or even visits to restaurants right in your own neighborhood. Instagram stars are the new actors and musicians, the new idols.
Influencer Marketing for Startups, SMEs and International Brands
Influencers – People like to show themselves with them, like to have their products photographed with them and are willing to pay money for it. It doesn’t even matter the size of the business. From the small sushi restaurant in the district, which invites well-known people from the area, to the most popular club in the city, to Germany-wide events and roadshows, with travel, hotel accommodation and everything that goes with it. Up to the big, luxurious dream trips to the Maldives to white beaches. The dream does not have to remain a dream! Who can estimate its own value well and represent them opposite its potential customers with inquiries, can live from it! It does not always depend on the absolute number of fans, but rather on the marketing and the own implementation. At the beginning with small offers, later with contracts and for the really big ones, with license agreements.
How does one actually become a blogger?
If you want to be known on Instagram, you should be young first and foremost! Why? The users themselves are very young and therefore follow out of interest rather people who correspond to their age. Thereby, the largest user group is under 24 years old and over 12 years old. So if you establish yourself as an 18 or 19 year old, you can still build up a large reach. With 24 years it can already become more difficult. Perfect would be with 15 or 16 years.
Instagram is currently one of the top networks worldwide. Since it is not yet as overrun as Facebook, for example, you can still build up a relatively easy reach, organically (without the help of software and advertising). On YouTube, too, it’s getting harder to crack the millions. Meanwhile, there are some top Youtuber here that everyone knows. In addition, there is already a gaggle of Youtubers over 100,000 fans and of course much more below that. So the market is already very saturated.
That’s why it’s worth checking out Instagram! Here are the young people who will continue to follow you for years to come. If you establish yourself as a blogger, you can quickly unite fans behind you. You don’t even need any elaborate techniques to do this, usually a simple smartphone with a good camera is enough. With photos you should always make sure not to retouch too much, here’s a little tip!
Edit Instagram photos, here’s how!
If you want to edit your photo extremely clean, that is, so that you look natural and are also attractive to customers – the more natural the better – you should only on a few points. This will keep your photo extremely natural, subtly brighten it and also adjust the colors. All without extra filters.
Brightness – Turn the brightness up a bit, by about 10 to 15%.
Heat – You take some heat out, about 5 to 10%.
Saturation – You increase the saturation to about 8 to 12%.
Instagram Stories for more content
Be sure to use Instagram Stories. With Stories, you can give your fans a much deeper insight into your life. You don’t have to worry so much about taking the perfect photo or having the perfect video for your followers. You also don’t need cuts or effects like slow motion or elaborate post-production. Ideally, you’ll just narrate from your life, in the morning when you get up, at lunch, in the evening and of course again for the good night. At each time period, you can post a story and make your fans happy. The more often you do this, the more you become part of their lives.
Influencer agencies: cooperation with managers and clients
For agencies, you should set yourself up with an email address, not everyone likes to post on an Instagram Direct Messages. Why. Any agency social media manager with access can read offer with. Often campaigns are still secret. An email can be sent directly to you, including various attachments that exist for larger and more elaborate advertising campaigns, for example. It starts with different drafts, which show you e.g. how a production will look like, up to confidentiality declarations. With an email address you can also cleanly separate your customer and agency requests from fans. From about 5,000 fans, you should definitely set up an email address.
Samples, first jobs and advertising campaigns
When you first get offers, it will mostly be about getting free merchandise in exchange for photos. Be aware that companies make money from the sale of the clothes afterwards. Even if you’re small, you shouldn’t get “ripped off.” If you’re a beauty influencer with less than 5,000 fans, it’s okay to promote a product for free if you’re equipped accordingly. However, if you are a make-up artist who has other make-up artists in her fan list who would probably buy the product even more often, you should think about whether the posting should really be free!
Maybe you can already negotiate a small expense of 50 €. The best way to calculate your Instagram value is right here in the calculator! If you start early, you can quickly gain experience and ideally still get a little more for you when you gain new fans. So that sooner or later you will be sufficiently rewarded for your hard work on Instagram!
Nowadays, there are of course a few ways to optimize fans and followers on your own channel. On the one hand, there are social bots. Small software programs that actually do nothing else, except mimic your own behavior on Instagram. The software acts just like a human with “artificial fingers” that browse Instagram and distribute various likes (more or less targeted), sometimes they comment on a photo or video. Many follow and unfollow people also to create attention for themselves. The software takes care of that, not just 30 minutes a day but 24 hours if you want. As a result, some have already built up far more fans than they would have gotten by acting purely organically. Social bots are therefore a way to push your own channel. However, the resulting fans are real and so are the comments and likes from them. Therefore, bots can not be seen as negative as they are often considered.
Buy targeted fans and likes for reach
Those who specifically buy fans and likes for their own Instagram channel either want to push certain posts or artificially increase the value of the Instagram channel. These are the two different ways. One uses the purchased likes and comments to make the own channel look more valuable, others use purchased followers and likes to get individual posts e.g. photos for individual hashtags in the Trendings. This way you reach new users and have more reach again.
Warning signs for fake fans and bought likes
This is why the engagement rate is so important in the calculator’s calculation, because it relates to fans, follower growth, and likes and comments in relation. All this plays together and gives the price for the influencer. For example, someone who has relatively few comments in relation to their fans might have bought a share. However, the engagement rate also differs quite naturally between smaller and larger channels. While in the beginning you still have a relatively high engagement rate on your posts, because you are new and not yet seen, existing accounts and larger artists above the million mark, have a much lower engagement rate. Many then follow out of familiarity, less out of involvement.
All these aspects come into play when it comes to calculating the price of influencers. As well as for the basic decision whether to book an influencer for the campaign or not. Jobs for Instagram are not a dime a dozen, most companies want to place their products for free. Similarly, the rates are now different in different industries. While there is less in the fitness industry, there is much more in the travel industry. Micro influencers can also make money, look at the make up artist example from before, “dog bloggers” (#petfluencer) or even “mommy bloggers”. They have a smaller audience, but very high engagement and trust from their fans. Likewise, they have less competition because they cover a specific topic. Thus, Instagram is also becoming more diverse and is moving from the pure fashion and beauty world to a small, shorter YouTube universe.
Influencer Marketing: How the business with bloggers works
Have you always thought about doing influencer marketing yourself? With software tools like Social Analytics, you can organize influencer marketing on Instagram, from search and management to campaign planning and subsequent monitoring. In our free two-hour online course, we explain blogger and influencer marketing from A-Z.
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