As always in marketing, there are very basic strategies that are also applied here in email marketing. For example, the AIDA principle. You’ve just heard about it for the first time and are asking yourself: What does AIDA mean? Here is the quick answer! Attention Attention means the user gets to know a product or […]
The world is changing! This RTL feature shows how the world has changed in 2021 in the field of virtual influencers. Previously, there was a great role model from the USA, Lil Miquela. Created in 2016, the avatar today already has over 3 million Instagram subscribers. Her big jump in fame came from a virtual […]
Social Media Literature – Which literature can be recommended in the area of social media marketing? Of course, we could suggest you hundreds of books now, especially when looking at the different sub-areas around social networks (Facebook, YouTube, Instagram, TikTok, …) but also performance marketing for paid reach, community nurturing for organic reach, up to […]
Increase customer loyalty – How do you increase the loyalty of your own customers without personally knocking on their front door or writing letters like in 1992? The most efficient method currently is social media marketing, in 3 ways or methods. 1) Active community management, i.e. news, comments, etc. on it 2) Advertising in social […]
Influencer Event Examples – No event is like the other, no customer, no product and accordingly it needs creative ideas for marketing! In our strategy, we therefore no longer “only” present products, but meet the needs of the users! A simple example? A test drive in the new electric car, with your own social media […]
Social Media Agency for Cruises – No other industry has generated such large increases in recent years as cruise tourism. Discovering distant countries, many destinations in a short time, wellness and relaxation on board at the same time. More and more book a cruise for their vacation instead of typical hotels in cities. Accordingly, the […]
Social Media IHK – Yes, there are actually also certifications of the IHK, here an example of the IHK Cologne to the Social Media Manager/in (further training). However, this is not a classic, 3-year vocational training, but a further training of the IHK to the social media manager, or manager. Training with social media component […]
Kylie Jenner Videos – She and her family (Kardashian) are a phenomenon! At 21, this background has already made her the youngest billionaire and she is also breaking records on social media. As a young mom, as a businesswoman, as your husband’s partner – Which content of hers gets the most clicks? Let’s find out. […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.