Point of Sale (POS) means “place of purchase” from the consumer perspective and from the retailer perspective it is defined as “place of sale”. It therefore describes the place where the goods are offered (usually the internal location of the goods on shelves in a store or a sales pod) and where the customer has […]
Social Media IHK – Yes, there are actually also certifications of the IHK, here an example of the IHK Cologne to the Social Media Manager/in (further training). However, this is not a classic, 3-year vocational training, but a further training of the IHK to the social media manager, or manager. Training with social media component […]
Marketing and Money! In part 3 of the Lean Canvas we talk about the last 3 of 9 steps: marketing, costs and revenue. Of course only ultra abbreviated, but with a lot of know how and practice. From online marketing (like social media) to offline marketing around POS, trade shows and direct mail, yeah right…. […]
Seriousness and social media marketing – especially for banks, serious social media marketing but also content management and community management is decisive for brand awareness. Credible products, honest statements and trustworthy references are what counts when a bank wants to use social media marketing. The agreement between the internal marketing and the social media agency […]
Why is social media marketing successful? More importantly, how do you become successful as a company on social media? This week we will take a closer look at the goals and strategies for profitable social media marketing. For those who are starting out or already have a small social media presence, achieving social media marketing […]
Why do companies make Facebook advertising? Advertising on Facebook helps initially to generate reach. Who is in the reach of reach, this own products can play, of course also services or software tools. Any entrepreneur or company that is at its beginning usually has the same basic problem, for your own application is too little […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.