The commitment describes the amount or quality of interaction between sender and receiver, in our example influencer and community. Commitment has several aspects, including answers, comments, likes, questions,… Of course also sharing content or creating your own content, e.g. to get the attention of the influencer. Let’s look at the examples of commitment in detail. […]
Crowdsourcing is a popular method of binding a collective mass to a specific target. Especially due to the new possibilities and the changed transmitter-receiver model, anyone can now become the mouthpiece for a particular idea or project. Anyone who needs support, e.g. in order to achieve their goals through personnel, to gather sufficient knowledge or […]
Content Marketing deals with the targeted distribution of information through the optimal preparation of content. The better content is packaged, whether in a short keyword form or in a complex brochure, as well as in a website, the better it will convert. With consumers and interested parties as well as with search engines. The discipline […]
What does CMS stand for? The term Content Management System stands for a software that manages web-based data and makes it available within a basin for administrators to edit, delete or create new data. At the same time, content management systems allow the user access from the front end, i.e. from the web browser, for […]
Blocking someone means suppressing communication. If you block a specific person on social networks, you do not want to communicate with them any further. This can have various reasons, dispute or even just that one is annoyed online by a person. Some people also block people to get no further messages in their feed, e.g. […]
The word brand tracking as well as news tracking refers to the targeted poaching of followers, interested parties and fans from other topics. This is not news that will come up in the future but other competitors, manufacturers or even a completely different industry. Brand Jacking is about using a different brand term for yourself. […]
Community Management deals with the management and activation of your own prospects, fans and customers who follow you on social networks or who could potentially follow you. These could be, for example, friends who refer friends through gift campaigns. The own community is also always a wide circle. In principle, however, Community Management deals with […]
8Bio is the short form of biography. A classic biography consists of long texts and key points, from awards to activities and many others in social networks, biographies or bios are very short. On Instagram, for example, there are barely 200 characters available to a blogger. On Facebook and YouTube you already have a bit […]
A notification is the targeted indirect information about an event from the network to a user. Notifications will be sent, e.g. if there are new friend requests, new information I like or new comments. Notifications are very important for social networks because they increase interaction and wake up users. Without notifications, there would be no […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.