Tag Archive for: Definition of

Forum – Definition, Internet and meaning for social networks

The term forum defines an online platform on which users can exchange information. At that time, the first vehicles were also pioneers for the transmitter-receiver model. The sender-receiver model describes the form of communication between a sending party and the receiving parties. A very classic example is the cinema. As one of the first popular […]

Social Media Marketing Goals: 9+1 Strategy for strategic success

Social Media Marketing Objective – We give you a free insight into the strategy objective of a social media marketing agency. What exactly is the big goal in social media marketing? The subject of social networks is so new that there is hardly any well-founded long-term expertise. While social media managers are slowly getting used […]

Social media marketing: 4 success factors for your company

Why is social media marketing successful? More importantly, how do you become successful as a company on social media? This week we will take a closer look at [text appears incomplete]e goals and strategies for profitable social media marketing. For [text appears incomplete]ose who are starting out or already have a small social media presence, […]

Direct message (DM) – Personal messages on social networks

A direct message is the direct private message between a sender and a recipient. Direct messages are accordingly colloquially private messages. News that is not intended for the public. Direct messages are available on all different platforms, Facebook, YouTube, Instagram, Snapchat and many others. History of the Communication Model In its theoretical assumption, the sender-receiver […]

Like – Facebook Like Button

The term Like was introduced as a synonym for Facebook to indicate that you like a particular post or medium. The like button was introduced directly with the start of the social network Facebook. I like Button Extension Meanwhile, the Facebook I like button has been supplemented by some additional functions. Due to the many […]

Feed – news and updates from blogs and social channels

A feed describes the archiving of new content. That sounds a bit dry at first, more exactly a feed is a newsstream. Basically, all content management systems, from blogs to social media networks, can offer such a feed. Various Feed Formats Depending on the usage reason, such a feed is built differently. XML Blog and […]

Discover – Trendings and influencing trends

Discover is a feature found on some social networks, e.g. Instagram! Many social platforms have crystallized into networks for trendsetters. Especially Instagram but also YouTube and Pinterest stand for fashion and beauty. Influencers and bloggers are not only active here, but also in the areas of travel, technology and much more. The “Discover” function allows […]

Engagement (Interaction) – Likes, comments and mentions

The commitment describes the amount or quality of interaction between sender and receiver, in our example influencer and community. Commitment has several aspects, including answers, comments, likes, questions,… Of course also sharing content or creating your own content, e.g. to get the attention of the influencer. Let’s look at the examples of commitment in detail. […]

Crowdsourcing – Mass Intelligence for Marketing and Innovation

Crowdsourcing is a popular method of binding a collective mass to a specific target. Especially due to the new possibilities and the changed transmitter-receiver model, anyone can now become the mouthpiece for a particular idea or project. Anyone who needs support, e.g. in order to achieve their goals through personnel, to gather sufficient knowledge or […]