Content Marketing deals with the targeted distribution of information through the optimal preparation of content. The better content is packaged, whether in a short keyword form or in a complex brochure, as well as in a website, the better it will convert. With consumers and interested parties as well as with search engines. The discipline […]
What does CMS stand for? The term Content Management System stands for a software that manages web-based data and makes it available for administrators to edit, delete or create new data. At the same time, content management systems allow the user access from the front end, i.e. from the web browser, for visitors. Because also […]
Blocking someone means suppressing communication. If you block a specific person on social networks, you do not want to communicate with them any further. This can have various reasons, disputes or even just that one is annoyed online by a person. Some people also block people to get no further messages in their feed, e.g. […]
The word brand tracking as well as news tracking refers to the targeted poaching of followers, interested parties and fans from other topics. This is not news that will come up in the future but other competitors, manufacturers or even a completely different industry. Brand Jacking is about using a different brand term for yourself. […]
Community Management ist nicht das Beantworten von Kommentaren — das ist Kundenservice. Community Management im strategischen Sinn ist das aktive Aufbauen einer loyalen Gruppe von Menschen die eine Marke verteidigt, weiterempfiehlt und als Teil ihrer eigenen Identität betrachtet. Der Unterschied zwischen einer Community und einer Audience ist fundamental: eine Audience konsumiert, eine Community identifiziert sich. […]
Bio is the short form of biography. A classic biography consists of long texts and key points, from awards to activities and many others in social networks, biographies or bios are very short. On Instagram, for example, there are barely 200 characters available to a blogger. On Facebook and YouTube you already have a bit […]
A notification is the targeted indirect information about an event from the network to a user. Notifications will be sent, e.g. if there are new friend requests, new information I like or new comments. Notifications are very important for social networks because they increase interaction and wake up users. Without notifications, there would be no […]
New! Fresh! And 100% free! My new video tutorial about Influencer Marketing. With our new tool Social Analytics we make Influencer Marketing possible for every agency, every company, every online shop and every startup! To make sure everyone knows exactly how to do it and where the important adjustments are, I spent one week, every […]
What is an algorithm? Clear definition, synonyms and real-world examples. Understand how social media algorithms work and how to use them.
Analytics deal with the evaluation of user behaviour. In principle, it’s about having information about how our users do or don’t do on a site or social network. Selective evaluation of data for analysis Programs for the analysis of websites, online shops, social media channels and many other online based solutions help to make decisions, […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.