Tag Archive for: Advertising agency

Hire an advertising agency: services, costs and what you should look out for

Every year, thousands of companies hire an advertising agency – and pay between 500 and 50,000 euros per month. The range is enormous, the differences between agency types even greater. This guide shows you what services you can expect, what it really costs and what you should look out for when choosing an agency. What […]

AI marketing: text, image, video, advertising, store & social media – what works?

Marketing in 2026 is unthinkable without AI. From texts and images to videos – artificial intelligence is changing how agencies work and the roles that people play in them. However, the real revolution is not in the technology, but in the mindset: AI frees teams from routine so that they have more time for strategy, […]

Brand building in e-commerce: your agency for everything! Strategy, success, scaling

Brand building in e-commerce – Yes, our name is Social Media One, but we actually do so much more for customers! Do you want to build a successful brand? One is your partner for successful product development and brand building in e-commerce. What can we do for you? Here’s a little insight into our work […]

Social media ads: place advertising

Amazon x Youtube Documentaries: Karbal x Terry Joe – Bars

In fact it’s always very hard to share best practice projects, testimonials and the story behind all the work. After all, we plan, create and publish new content for the communities every day! But today came a special, a highlight for us, the first Amazon documentary! But, pictures are worth a thousand words. So we […]

IHK: Chamber of Industry and Commerce training (continuing education)

Social Media IHK – Yes, there are actually also certifications of the IHK, here an example of the IHK Cologne to the Social Media Manager/in (further training). However, this is not a classic, 3-year vocational training, but a further training of the IHK to the social media manager, or manager. Training with social media component […]

Social Media Marketing Food & Beverages: Agency, Community, Advertising

Social Media Agency for Food & Drinks – In hardly any other industry there is so much competition as in the food industry. Not only in the supermarket and at the checkout, but also online new startups launch daily, from food delivery to new vegan or organic products, to energy drinks. An essential marketing tool […]

Create an online shop #1: DIY or expensive agency?! – Marketing Podcast

Online shop do it yourself or expensive agency?! The retail trade has real problems, the city centres are emptier than ever. At the same time, online retail sales have been growing steadily for two decades. You have a shop in the city centre? Got an idea for an online store and want to work from […]

CPM (costs per mille) in marketing: abbreviation, definition and calculation + CPC difference

Whoever talks about CTR (Click Through Rate) should also know CPM, also Costs Per Thousand. In the monitoring, for success control, incessantly. What CPM is and what the difference between CPM and CPC is, you will learn here. CPM simply explained: Definition Cost Per Thousand (CPM), also known as Costs Per Mille, is a marketing […]

Web design test environment: Photoshop tutorial for managers and advertising agencies

Web designers in advertising agencies should always have their finger on the pulse. The reality often looks different. As a consultant in advertising agencies I often see desperate attempts to work fast in Photoshop. For a few icons you can easily lose a whole day of your employee. But screen designs in the basics can […]