What does CMS stand for? The term Content Management System stands for a software that manages web-based data and makes it available within a basin for administrators to edit, delete or create new data. At the same time, content management systems allow the user access from the front end, i.e. from the web browser, for […]
Blocking someone means suppressing communication. If you block a specific person on social networks, you do not want to communicate with them any further. This can have various reasons, dispute or even just that one is annoyed online by a person. Some people also block people to get no further messages in their feed, e.g. […]
The word brand tracking as well as news tracking refers to the targeted poaching of followers, interested parties and fans from other topics. This is not news that will come up in the future but other competitors, manufacturers or even a completely different industry. Brand Jacking is about using a different brand term for yourself. […]
Community Management deals with the management and activation of your own prospects, fans and customers who follow you on social networks or who could potentially follow you. These could be, for example, friends who refer friends through gift campaigns. The own community is also always a wide circle. In principle, however, Community Management deals with […]
bit.ly is a provider for shortening links. Particularly in online shops with long URLs or when sharing flight offers that contain variables in the URL to the flight, location, links quickly become very, very long. Therefore, short link providers became more and more popular. Today there are different providers, e.g. bit.ly. The use of short […]
8Bio is the short form of biography. A classic biography consists of long texts and key points, from awards to activities and many others in social networks, biographies or bios are very short. On Instagram, for example, there are barely 200 characters available to a blogger. On Facebook and YouTube you already have a bit […]
Big data refers to the automatic processing of large data. In social networks such as YouTube, Instagram and Facebook, but also TikTok, LinkedIn and many other networks, the processing of large amounts of data plays the central role. Not only for advertisers but in general for the algorithm of search engines. Because search engines want […]
Paid reach is defined by the expenditure of advertising budget for impressions. In contrast to the organic reach, which achieves the desired number of impressions solely through the strength of the channel, paid advertisements always need new capital. When do you pay for range? For new products, services but also ideas and projects you need […]
A notification is the targeted indirect information about an event from the network to a user. Notifications will be sent, e.g. if there are new friend requests, new information I like or new comments. Notifications are very important for social networks because they increase interaction and wake up users. Without notifications, there would be no […]
Authenticity simply means that users classify you as “reliable” and “honest”. Authenticity does not necessarily have to have anything to do with someone being down-to-earth, authenticity ultimately means honesty. Even the selling moderator of a home shopping channel can be authentic when promoting a certain beauty product. Although it ultimately takes place in the context […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.