Crisis Management – Positive Model and Tips for Social Media Crises

You can fill whole books on the subject of crisis management, you do! Crisis management is as extremely diverse as products, services and people are. From the big shitstorm to negative ratings. You have to be prepared for critical moments in social media marketing. But the very best tip is, as always in entrepreneurship, keep […]

User name – ID, allocation and marking (tag)

The social media user name not only plays a role in social networks, but also in politics. Should one only be allowed to use clear names, or should one still use a pseudonym as a user name? Particularly in times of shitstorms and opinion influencing in social networks, which many media report on, from election […]

GIF: What is a GIF? Creating animated graphics

GIF is a mixture of image and moving image. GIFs are small animations that are composed of different photos and thus result in a video, or even just several scenes. GIFs are often used to digitally draw attention to something. Instead of using simple static photos, you bring some movement into the game. Online users […]

E2E Alt 1723

Filter in Social Media: Meaning, Definition & Examples

What does filter mean in social media? Definition of social media filters, types and examples. How filters work on Instagram, TikTok and Snapchat.

Followers: Definition, Meaning & How to Grow Your Audience

What does followers mean in social media? Define followers, understand their role and learn proven strategies to grow your follower count.

Following – Translation, Instagram and Formula

Following is the English term for following another person on social networks. So if I follow your company, or your project, then I’m your follower. In my following list you are then also listed and my followers can also see you in it. What makes the term following so important? Following is thus an important […]

Follower Following Relationship: Definition, Analysis and Key Figure

We had already written about the two English terms Follower and following last week. There is also a relationship between these two values. The number of followers expresses how many people follow our social-media channel. Following expresses how many social media channels we follow. This results in a certain ratio. The more exclusive the brand, […]

Forum – Definition, Internet and meaning for social networks

The term forum defines an online platform on which users can exchange information. At that time, the first vehicles were also pioneers for the transmitter-receiver model. The sender-receiver model describes the form of communication between a sending party and the receiving parties. A very classic example is the cinema. As one of the first popular […]

Direct message (DM) – Personal messages on social networks

A direct message is the direct private message between a sender and a recipient. Direct messages are accordingly colloquially private messages. News that is not intended for the public. Direct messages are available on all different platforms, Facebook, YouTube, Instagram, Snapchat and many others. History of the Communication Model In its theoretical assumption, the sender-receiver […]

Geotagging, positioning and geotargeting

Geo tagging and location are important features in social networks. On the one hand for users who would like to show other people where they spend their time and what they have experienced. On the other hand for companies and advertisers who want to place advertisements on Facebook, Instagram and other social networks. As we […]