The commitment describes the amount or quality of interaction between sender and receiver, in our example influencer and community. Commitment has several aspects, including answers, comments, likes, questions,… Of course also sharing content or creating your own content, e.g. to get the attention of the influencer. Let’s look at the examples of commitment in detail. […]
The average response time is a very important tool for companies to maintain interaction with fans and prospects, but also to positively influence the algorithms of search engines and social networks. How long is an average reaction time actually? Imagine you are interested in a certain product at this very moment. You find it on […]
The word brand tracking as well as news tracking refers to the targeted poaching of followers, interested parties and fans from other topics. This is not news that will come up in the future but other competitors, manufacturers or even a completely different industry. Brand Jacking is about using a different brand term for yourself. […]
bit.ly is a provider for shortening links. Particularly in online shops with long URLs or when sharing flight offers that contain variables in the URL to the flight, location, links quickly become very, very long. Therefore, short link providers became more and more popular. Today there are different providers, e.g. bit.ly. The use of short […]
Paid reach is defined by the expenditure of advertising budget for impressions. In contrast to the organic reach, which achieves the desired number of impressions solely through the strength of the channel, paid advertisements always need new capital. When do you pay for range? For new products, services but also ideas and projects you need […]
Authenticity simply means that users classify you as “reliable” and “honest”. Authenticity does not necessarily have to have anything to do with someone being down-to-earth, authenticity ultimately means honesty. Even the selling moderator of a home shopping channel can be authentic when promoting a certain beauty product. Although it ultimately takes place in the context […]
Avatar – The term “avatar” stands for artificial personalities or graphic representations or also animations, also so-called user pictures. Everyone who creates a profile in a social network first creates an account with an avatar. An avatar can also be a character in a video game, e.g. an orc. But an avatar can also be […]
The archiving of contents is for content management systems, to it also social networks belong, the big principle. A lot of data is collected and administered and output bundled by this clear administration, depending on the request. Although a large online magazine probably has thousands of subpages, every single piece of information, e.g. through the […]
One answer is the clarification of a question. Of course, everyone knows that answers play an important role in the context of social media management, interaction and increasing reach. Many companies post their photos or videos on Instagram, Facebook and YouTube, waiting for likes but forget to interact with their community. If comments are not […]
Instagram is the perfect site for influencers. With a wide variety of themes, you can attract your followers. Whether clothing, nutrition or cosmetics, influencers like to advertise for every industry. Cosmetics institutes in particular can use this opportunity to reach customers or expand their own followers. We have an exclusive interview for you with our […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.