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TikTok Shop launches in Germany! Increase sales with ads & influencers
in Marketing, Social News/by S_kinskiThe TikTok Shop officially launches in Germany on Monday – and this is a huge opportunity for you, your company or your brand! The news has just been published, and it’s a big one: TikTok will not only become a social media platform, but also a fully-fledged e-commerce marketplace. Products can be sold directly in […]
Social commerce for retail: TikTok Shop and Instagram Shopping 2026
in Agency, E-Commerce, Instagram, TikTok/by CarenTikTok Shop generated global sales of over USD 20 billion in 2024. In Germany, the market is still in its infancy – but those who enter now have a massive first-mover advantage. For retail companies, social commerce will no longer be an experiment in 2026, but a serious sales channel. What social commerce is – […]
Employer branding social media: Guide for corporations
in Agency, Marketing/by Caren86% of job seekers check a company’s social media profiles before applying. Not the careers page – social media. Companies that are not active on social media or whose presence seems interchangeable lose candidates who have never seen them. This is what employer branding on social media will look like in 2026, one that really […]
Building a corporate influencer program: Guidance for companies
in Agency, Influencer/by CarenCompanies with an active corporate influencer program generate up to 7x more engagement on LinkedIn than companies that only communicate via the Company Page. Employees who act as brand ambassadors often reach many times more Company Page followers together. This is how you build a corporate influencer program that runs long-term. What a corporate influencer […]
LinkedIn marketing for companies: Strategy 2026
in Agency, Marketing/by CarenLinkedIn posts from CEOs and executives achieve on average 3x more organic reach than posts from company pages. Despite this, most companies invest their LinkedIn resources almost exclusively in the Company Page. Here’s the LinkedIn strategy that actually works in 2026. Why your company page alone is not enough The LinkedIn algorithm favors content that […]
Social media strategy for large companies: Guide 2026
in Agency, Marketing/by Caren73% of marketing managers in enterprise companies say their biggest social media problem is not budget – but lack of strategy. Putting more money into bad structures doesn’t make it better. This guide shows what a social media strategy for large companies in 2026 that works looks like. What distinguishes an enterprise strategy from a […]
MrBeast YouTube Tips: 11 ultimate video & thumbnail tips
in Help, Youtube/by S_kinskiYouTube success according to MrBeast: How channels really grow. MrBeast is the gold standard on YouTube. MrBeast currently has over 350+ million followers, just on YouTube. When he gives tips, you should check them out. Here is the ultimate list from many interviews, 11 tips from MrBeast for success on YouTube – more views, more […]
My #1 radio spot: Behind the Scenes @ office, Burger King, recording studio + 20 sec. preview
in Best Practice, Tutorial/by S_kinskiHow do you transfer the principles of successful social ads to a short radio spot? I’ll take you into the studio and show you which marketing tips I used to make the most of 20 seconds. Three hours of work – condensed into a few seconds. The spot is now running on 1. FC Köln […]