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Sam Altman: The genius behind AI Breakthrough, OpenAI, Worldcoin & Co.
in OpenAI/by S_kinskiSam Altmann is the genius behind AI Breakthrough & OpenAI. The new Mark Zuckerberg, so to speak, I still remember the social media breakthrough through Facebook. Whether OpenAI, Worldcoin or new AI standards. Sam Altman is currently at the center of the tech revolution like no other. But who is this man who many see […]
TikTok for companies: Strategy and entry 2026
in Agency, Marketing, TikTok/by CarenTikTok broke the 25 million user mark in Germany in 2024 – and company accounts are growing organically faster there than on any other platform. The TikTok algorithm rewards good content, not large follower numbers. A company with 500 followers can reach 500,000 people with a strong video. This guide shows how this works in […]
ChatGPT: AI explained simply + video examples of real estate software & image generation
in AI, OpenAI, Tools/by S_kinskiFor many people, ChatGPT is their first contact with artificial intelligence – and it’s often not their last. But what exactly is ChatGPT and what can you use it for? After our look at OpenAI and Sam Altman, here’s a look at the tool that has changed many people’s world, including mine. What is ChatGPT? […]
Social media reporting for managers: what belongs in the C-level dashboard
in Agency, Marketing/by CarenThe typical social media report contains data from 5 platforms on 20 pages – and C-level decision-makers read less than 10% of it. Not because they are not interested, but because operational platform data is useless for strategic decisions. Here is the reporting format that actually works in management meetings. The problem with standard social […]
OpenAI: The AI giant with ChatGPT, DALL-E, Sam Altman & Co.
in AI, OpenAI/by S_kinskiOpenAI is one of the most exciting AI companies of our time. With tools such as ChatGPT, DALL-E and Codex, OpenAI is shaping the global discourse on artificial intelligence. But what exactly does OpenAI do? Where does the company come from – and what are its plans for the future? What does OpenAI actually do? […]
Calculating social media ROI: Formula and practical examples
in Agency, Marketing/by Caren41% of marketing decision-makers are unable to quantify the ROI of their social media activities – even though social media budgets have exceeded the 230 billion mark worldwide. If you can’t measure ROI, you’ll lose out in the next budget round. How to calculate social media ROI that will stand up in a management meeting. […]
Social media KPIs for companies: What really counts
in Agency, Marketing/by CarenCompanies track an average of 12 different social media metrics – but only 3 of them have a direct link to sales or business growth. The rest are vanity metrics that look good and say nothing. Here are the KPIs that actually matter in 2026 – and how to interpret them correctly. Why followers, likes […]
Social media governance: guidelines for companies
in Agency, Marketing/by CarenIn 2023, an uncontrolled social media post by an employee cost a DAX company tens of millions in reputational damage and crisis management. Social media governance is not a compliance issue for lawyers – it is a business risk issue that belongs in every company management. What social media governance means Governance does not mean […]