To unfriend is the synonym for to be done. Especially on Facebook, it is not about following per se, as is the case with other social networks, but about making so-called friendships. If users want to connect, send a friend request. This friend request can then be confirmed or rejected by the opposite party. If […]
The great recipe for success of social networks is that people follow each other. Those who follow each other can, of course, also follow each other. In this context, following means that a confirmed link is revoked. This link can have different aspects, e.g. a friendship or just a subscription to a channel. Depending on […]
The average response time is a very important tool for companies to maintain interaction with fans and prospects, but also to positively influence the algorithms of search engines and social networks. How long is an average reaction time actually? Imagine you are interested in a certain product at this very moment. You find it on […]
Blocking someone means suppressing communication. If you block a specific person on social networks, you do not want to communicate with them any further. This can have various reasons, dispute or even just that one is annoyed online by a person. Some people also block people to get no further messages in their feed, e.g. […]
Community Management deals with the management and activation of your own prospects, fans and customers who follow you on social networks or who could potentially follow you. These could be, for example, friends who refer friends through gift campaigns. The own community is also always a wide circle. In principle, however, Community Management deals with […]
Big data refers to the automatic processing of large data. In social networks such as YouTube, Instagram and Facebook, but also TikTok, LinkedIn and many other networks, the processing of large amounts of data plays the central role. Not only for advertisers but in general for the algorithm of search engines. Because search engines want […]
As Social Media Agency you need the Internet, like the air to breathe. Did you know that the Internet was created very close to us? At that time it was a project at the CERN research centre in Switzerland. In principle quite simple: Hyperlinks link content. The system was quickly deployed by the U.S. Army […]
Paid reach is defined by the expenditure of advertising budget for impressions. In contrast to the organic reach, which achieves the desired number of impressions solely through the strength of the channel, paid advertisements always need new capital. When do you pay for range? For new products, services but also ideas and projects you need […]
An algorithm is a certain systematics that gives us fast results. According to Wikipedia, a algorithm is “an unambiguous rule of action for solving a problem or class of problems”. Algorithms in daily life Especially well known, the word algorithm has been in recent years and months through the context “Facebook”. The “Facebook Algorithm” uses […]
Small and medium-sized companies can save a lot of advertising budget through social media marketing, because a once initiated community is constant. Community, advertising, customer service and personnel search, with their own social media account companies can only win. In an interview with [ DEMNÄCHST ] today we philosophized about SMEs (small and medium-sized enterprises) […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.