Klick-Tipp: Email Marketing and Sales – Software Tip

Email marketing makes sales! When it comes to the topic of email marketing or performance marketing, and then most look for the best software mainly about the fact that it is a free provider. But is free software for email marketing really recommended? My recommendation is Klick-Tipp. Klick-Tipp Experience For doctors, car dealerships, travel companies, […]

The Social Book – Social Media Marketing Basics for Students + Managers

Last week, the second edition of The Social Book hit bookstores. The Social Book is our little collection on social media marketing and social media basics. If you want to start your career in marketing or management, the basics and the understanding of group dynamics but also of social contexts in relation to social media […]

Scale: What is a scalable business model? + Advertisements

Scaling – the topic par excellence in business administration. Whoever has achieved his proof of concept, i.e. a profitable business model, must in the next step succeed in generating more profits with less investment. After all, many things that cost a lot of money to set up no longer have to be done. Certain processes […]

Pins and pinboard: use Pinterest for free, create and share pins

Pins are the speciality of Pinterest. Just as Twitter has its own name for postings, the so-called tweet, publication on Pinterest is called pins. How does Pinterest work? Pinterest is like Instagram, extremely focused on photos and images. Unlike Instagram, however, Pinterest is not designed for mobile use on smartphones, but opens to all devices. […]

Troll: Social Media Hate Speech & Shit Storm

A so-called troll is an anonymous person on the Internet who attracts attention through a high number of negative and critical comments. The so-called trolling has even managed to become a fixed term. The goal of the trolls is to defame people or companies, ideas, projects, even countries. In Russia there are whole trollfabriken, houses […]

Page views: Determine organic reach, Google Analytics and website views

Page views, so-called impressions, stand for sightings by individual persons. There are two different variants within the page views. On the one hand there are page impressions, these count every single page call, even if a user has opened our page twice, or even three times. Secondly, there are the unique impressions, where each user […]

Facebook Ads 2.0: Ads for Affiliate and Coaching – Online Course

You are looking for an alternative, especially for your affiliate marketing or coaching area? Then I have the recommendation here, especially for your ad management. Earn money on the Internet with Facebook Earning money on the Internet is not so easy, at least if you use the classic methods. Because here, of course, there is […]

Cashflow Ads 2.0: Facebook Ads step by step – Online Course

Do you know how Facebook Marketing 2019 works and most importantly, do you know what 95% of all marketers and companies are doing wrong. With Cashflow Ads 2.0 you will learn how to create profitable Facebook Ads and how to successfully create Pay-Per-Click ads! This way you can build up your own business (topic: making […]

ow.ly: Short link for tracking and monitoring – advantages

On ow.ly you can generate short links. We have already written extensively about shortened links and their advantages in tracking and monitoring in our Social Media Blog. What makes shortening from the left so useful? Ow.ly is a project of Hootsuite, a popular software for advance planning of social media postings. It shortens links and […]

Return on Investment (ROI) – Calculation and investment calculation in marketing

The return of investment is one of the central factors in business administration and thus naturally also in social media marketing. ROI is how profitable a single campaign is. The Return of Investment (ROI) thus indicates how economically a single campaign or an operational area is in relation to the investment made. On the basis […]