Social Media Wiki
Everything you need to know about social media marketing! From Blogger & Influencer Relations over the social networks Facebook, Youtube, Instagram and many more, to tips and insights for social media managers and beginners.
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Meme – What is a Meme? Definition and Best Practice
in Help, Trend, Wiki/by LauraSocial media memes are an absolute phenomenon of the social media world. They are relatively easy to understand. Graphics consisting of a picture, or a short video in connection with a striking text. If you take as an example a famous actor, like Will Smith in his then parade role as Prince of Bel Air […]
Brand advocates – recommendation marketing in social networks
in Help, Marketing, Social Media, Wiki/by LauraBrands for speakers are gold in online marketing. Especially recommendation marketing is extremely effective. In many blog posts we have already talked about important key figures in the field of social media marketing, from the click rate to the interaction rate. All these figures ultimately prove the success of individual campaigns. Success based on advertisements […]
Live Stories – Video Marketing on Facebook, Snapchat and Instagram
in Facebook, Help, Instagram, Social Media, Wiki/by LauraLife stories are short postings, usually small photos or videos, with a maximum length of 15 seconds. Some live stories take a little longer, of course, but most are very short, 5 seconds. Life stories are used to document everyday life. While postings in the timeline are very obvious and stored for a long time, […]
Click Through Rate (CTR) – Measuring Success in Social Media
in Help, Report, SEO & SEA, Social Media, Wiki/by LauraThe click through rate (CTR) is an extremely important indicator in reporting and monitoring. As a key figure, the click rate provides information about the relation between the views, the so-called sightings, and the clicks. The higher this percentage, the more successful the campaign. A little extra tip, if you read this article, you will […]
Newsjacking – iPhone 14, moon hotel and barbecue season
in SEO & SEA, Social Media, Wiki/by LauraNewsjacking is a technical term from search engine optimization. Newsjacking, what is this anyway? Instead of the definition once a small example. Have you ever looked for iPhone 14? Probably not yet. But at some point it will come, as sure as the amen in church. So if you jump on this topic early, you […]
Organic reach – Facebook, Instagram, YouTube and Virality
in Marketing, SEO & SEA, Tools, Wiki, Youtube/by LauraOrganic reach is one of the goals in social media management. Because organic reach is sustainable. Real people, real people who interact with their social media account. Most companies spend a lot of money on reach, because creating their own community requires a lot of creativity, time and work. For companies, brands and products it […]
Conversions – Interaction, Engagement and Comments
in Help, Social Media, Wiki/by LauraFor the interaction rate or the engagement, the conversation with the own target group is a decisive success factor for their social media marketing. Conversation is the basic model in media studies. By exchanging information, novelties, innovations, all conceivable forms of information are disseminated. Conversation is not only an absolute cornerstone, it is also a […]
Interaction Rate (Engagement) – Definition and Tips for Improvement
in Facebook, Help, Social Media, TikTok, Wiki, Youtube/by LauraInteraction Rate (Engagement) – Definition and Tips for Improvement Interaction rate and user engagement play a major role in two areas in particular. On the one hand, in monitoring, i.e. the measurement and evaluation of success following campaigns. On the other hand, the interaction rate or commitment is a decisive factor in the pricing of […]
Crisis Management – Positive Model and Tips for Social Media Crises
in Facebook, Help, Social Media, Wiki/by LauraYou can fill whole books on the subject of crisis management, you do! Crisis management is as extremely diverse as products, services and people are. From the big shitstorm to negative ratings. You have to be prepared for critical moments in social media marketing. But the very best tip is, as always in entrepreneurship, keep […]
User name – ID, allocation and marking (tag)
in Help, Marketing, Wiki/by LauraThe social media user name not only plays a role in social networks, but also in politics. Should one only be allowed to use clear names, or should one still use a pseudonym as a user name? Particularly in times of shitstorms and opinion influencing in social networks, which many media report on, from election […]